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Edward Roberts

Edward Roberts

Certified

SEO Manager

SurveyMonkey | UK

Technologies

My Portfolio Highlights

My New Track

Associate Data Analyst

My New Track

Associate Data Engineer

My New Track

Associate Data Analyst

Analytical innovator, pushing the boundaries of what data can reveal.

My Work

Take a look at my latest work.

project

Analyzing Motorcycle Part Sales

SQL
project

Impact Analysis of GoodThought NGO Initiatives

SQL
project

Analyzing Motorcycle Part Sales

SQL

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

SurveyMonkey | Sep 2024 - Present

SEO Analyst Manager

N/A

Milexa Group | Jan 2022 - Sep 2024

SEO & Paid Manager

N/A

Bespoke | Apr 2021 - Jan 2022

Digital Search Strategist

Bespoke is a results-driven digital agency with a keen focus on lead generation. I've had the opportunity to work closely with a diverse set of clients, from B2B to e-commerce. In my role as Digital Search Strategist, I took the lead on both organic and paid search strategies, ensuring our clients not only gained visibility but also achieved their business objectives. In addition to my SEO and paid advertising know-how, I served as the account manager for three key clients. I crafted and executed tailored digital strategies that delivered real results. My role was comprehensive, covering everything from on-page and off-page SEO to content writing and technical optimisation. I also managed paid campaigns across multiple platforms like Google Ads, Meta, and LinkedIn. On the analytics side, I took care of data reporting and ran conversion optimisation tests to continuously improve performance. Some highlights from my time there include successfully recovering organic traffic post-site migration, exceeding lead targets on various Facebook campaigns, and securing high-profile media coverage for a client. .
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HS Security | Dec 2019 - Apr 2021

Digital Marketing Executive

N/A

ATG Access Limited | Jan 2018 - Apr 2021

Digital Marketing Executive

At ATG and HS Security, I was the go-to person for all things digital marketing, juggling a wide array of tasks that covered both the strategic and the creative. Social media was my playground, as I managed channels across Twitter, LinkedIn, Facebook, and YouTube, ensuring our brand voice was consistent and engaging. On the paid advertising front, I was hands-on with Google Ads, orchestrating PPC, Display, and Google Shopping campaigns that were fine-tuned for maximum impact. SEO was a core part of my role. I drove organic traffic by mastering link- building, keyword research, and ensuring everything from our website to our blog posts were search engine-friendly. But I didn't just work with words. I used Adobe After Effects to produce eye-catching videos with slick motion graphics, and Adobe Photoshop and Illustrator were my tools of choice for designing vibrant marketing graphics. Email marketing was another hat I wore, using MailChimp to connect with our network of international distributors. I even got into the nitty-gritty of HTML to customise our newsletters. Data wasn't just a buzzword for me; it guided my decisions. I used Google Analytics, Google Search Console, and Google Data Studio to craft insightful monthly reports that shaped our digital strategy. I didn't shy away from diving into long-form content, either, crafting in-depth guides and articles that enriched our website. Understanding our users was key, so I used tools like Hotjar, SurveyMonkey, and Loop11 to gather insights that informed future strategies. Lastly, I was proficient in using Google Tag Manager to inject custom code for advanced tracking, schema markup, and more, ensuring we captured every valuable interaction.

Office for National Statistics | Oct 2014 - Aug 2016

Field Interviewer

I'm sure you've seen or heard the statistics ONS produces when you watch the news, perhaps you've even used their data in your own work? I was one of the many interviewers throughout the UK who collected that data by interviewing the general public. I spent my time working across a number of national surveys including ones covering work, opinions and finance.

Shropshire Star | Sep 2012 - Jul 2013

Reporter

This is where I cut my teeth learning to write great content and work to tight deadlines. Whether it was writing the weekly music column or reporting on court proceedings, the sheer variety of topics I got to cover and people I got to interview helped me hone my writing style. One of the most important lessons I learned from my editor during this time and one I still use today is to make sure that my writing is easy to understand while staying as interesting as possible. While my shorthand might not be what it used to be, the skills I developed around content creation such as thorough research, quality writing and finding a good hook I still use day-to-day in digital marketing.

My Education

Take a look at my formal education

Master of Science - MSc, Digital MarketingUniversity of Chester | 2017
Diploma, JournalismGlyndŵr University | 2013
Bachelor of Arts - BA, History and MediaAberystwyth University | 2012

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