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Fabiola Mousinho

Fabiola Mousinho

Audience Development Manager | Data Analyst

Medialivre | Portugal

Technologies

My Portfolio Highlights

My New Track

Data Storytelling

My New Course

Communicating Data Insights

My New Course

Dashboard Design Concepts

My New Track

Data Storytelling

Audience strategist, blending data and creativity to spark reader engagement.

My Work

Take a look at my latest work.

course

Data Preparation in Power BI

Power BI
course

Data Modeling in Power BI

Power BI
course

Data Visualization in Power BI

Power BI
course

Data Preparation in Power BI

Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Medialivre | Mar 2023 - Present

Audience Development Manager

Audience development manager and data analyst at Medialivre. My purpose is to give insights to the editorial team to grow our reach, reader engagement and optimize the content distribution in several channels such as social media, newsletters, push notifications, SEO and direct traffic.
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Público | May 2022 - Mar 2023

Data Analyst Coordinator

Coordinating a Media Data Analyst; Data analysis of on-going projects; Prioritize analysis and reader studies; Produce daily, weekly, and monthly reports defining processes to optimize delivery

Público | Jan 2020 - Mar 2023

Senior Data Analyst | Senior Digital Media Analyst | Consumer Insights Analyst

» Data retrieve, analysis, reporting, and visualization of PÚBLICO's digital products (apps, social media, newsletters, website, podcasts, etc).

Público | Jan 2018 - Jan 2020

Digital Media Analyst | Data Analyst

» Analysis and monitoring of all Publico's digital products (apps, social media, newsletters, website, podcasts, etc). » Daily/Weekly/Monthly traffic analysis, demographic and behavior in the website » Assistance in building social media strategies for higher engagement » Recommendations for increase audience KPI's (Recirculation, Engaged Time, PV's/visit, SEO,UX..). » Research on digital trends, especially in the news and media area. » Experience in multiple social networks and platforms (Twitter, Google+, LinkedIn, Facebook, Instagram, Spotify, Soundcloud, iTunes, Feedburner) » Analysis of opinion surveys Tools: Marfeel, Chartbeat, IO Technologies, Google Analytics, Google Data Studio, Crowdtangle, Facebook Insights, Twitter Stats, Pinterest Analytics, LinkedIn Analytics, Instagram Analytics, Swonkie, Quintly, Google Spread sheets, Excel, Netscope, Big Query, Hotjar, Later

My Education

Take a look at my formal education

Postgraduation in Data Science for marketingNOVA IMS Information management school | 2020
Specialization in Data Driven Marketing & AnalyticsEDIT. - Disruptive Digital Education | 2018
Specialization in Intelligence and Research in Social MediaIBPAD - Instituto Brasileiro de Pesquisa e Análise de Dados | 2018
Master in SociologyISCTE - Instituto Universitário de Lisboa | 2017

About Me

Fabiola Mousinho

Audience strategist and data analyst at MediaLivre, I turn insights into action to grow reach and engagement across different channels. I dive deep into trends and behaviors shaping news consumption.

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