Teach Data-Driven Marketing in the Master of Data Science program within the Business Analytics specialization, leading student discussions and exercises using Python.

University of Minnesota - Carlson School of Management | Jan 2022 - Present

Adjunct Marketing Instructor

Teach undergraduate capstone course on Marketing Strategy using cases, models, and an online team simulation to evaluate and make decisions on the best course of action in order to create sustainable competitive advantage.

Western Governors University | Jun 2018 - Present

Adjunct Faculty - Marketing and Strategy

I leverage my marketing and strategy experience to guide students in the ACBSP-accredited College of Business, evaluating and providing feedback on coursework and assignments.

brandvib/J Franklin Marketing | Apr 2012 - Present

Marketing Strategy and Analytics Consultant

I provide executive-level marketing and innovation strategy for high-profile corporate clients across diverse industries, specializing in B2B, B2C, B2B2C, and channel expansion. Orchestrate new product launches and digital enhancements working with executive leadership to improve ROI, grow channel development, and focus strategic content and outreach efforts. Selected Achievements: • Achieved success consulting with major corporate clients in technology, agriculture, healthcare, consumer goods, and business services, including Best Buy, 3M, General Mills, and Otsuka Pharmaceuticals. • Boosted brand alignment and performance, leading communications, value propositions, and launch strategy. • Managed complex projects in fast-paced roles, supporting business needs and leading cross-functional teams.

Cargill | Oct 2010 - Apr 2012

Global Marketing Manager

N/A

Caribou Coffee | Jan 2009 - Oct 2010

Marketing Manager - CPG/Foodservice/Licensing

Recruited to direct senior-level marketing efforts focused on brand visibility, retail expansion, and new product distribution launches, reporting to Senior Vice President of Marketing. Established brand identity and coordinated design projects. Selected Achievements: • Generated top-line growth in several areas, such as doubling grocery distribution, increasing dollar and unit sales by 125%+ with combined same- store velocity growth of 25%+, and 3x household penetration in first year. • Secured deals with new retailers and drove brand visibility using innovative strategies, including consumer promotions, in-store merchandising, and product placement.

ConAgra Foods | Mar 2006 - May 2008

Associate Marketing Manager

Successfully delivered full-scale marketing leadership of $250M flagship Slim Jim® brand with the goal of managing fast-paced projects, growing revenue and profits, and developing and implementing high-impact consumer marketing plans. Utilized promotions, digital marketing and sponsorship campaigns, and retail best practices to target key customers. Selected Achievements: • Increased revenue by 20%+ p.a. after targeting key consumer base. • Overhauled and updated packaging graphics for 85 SKU’s and 200+ collateral sold across all channels, completing project on-time and under budget in a highly demanding environment. • Outperformed competition and effectively led dynamic projects from start to finish, supporting teams with price strategy, forecasts, and new product development and launches.

Land O'Lakes | Jun 2004 - Feb 2006

Assistant Marketing Manager

Championed marketing excellence for the butter & spreads team to catapult profits and exceed expectations in marketing strategy, delivery, and long-range planning. Tasked with overseeing $70MM brand portfolio using expertise in business analytics, promotional campaigns, as well as product development. Selected Achievements: • Maximized output of annual plan by 20% and successfully brought new product to market ahead of schedule. • Streamlined agency relations for creative projects, helping draft creative briefs and graphics redesign tasks. • Drove market research and forecasting functions, guiding teams to excel and outperform goals and objectives.

FAST Marketing | May 2000 - May 2004

Regional Sales Manager - Sporting Goods

As agency principal, I was responsible for leading merchandising and promotional strategy to drive retail development in several recreation categories, including bikes, skis and running apparel. • Successfully launched new K2 Bike brand in Upper Midwest, gaining dealer distribution in seven states; achieved revenue increases of 25%+ each year for multiple ski and bike brands • Planned promotional events, managed athlete and event sponsorships, directed local advertising placement, wrote regional marketing communications for dealers and consumers

My Education

Take a look at my formal education

University of Minnesota - Carlson School of Management

University of Minnesota

University of Georgia - Terry College of Business

About Me

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