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Frensen Salim

Frensen Salim

Researcher

Daegu Gyeongbuk Institute of Science and Technology (DGIST) | Daegu, South Korea

Technologies

My Portfolio Highlights

My New Course

Case Study: Analyzing Customer Churn in Tableau

My New Track

Tableau Fundamentals

My New Course

Case Study: Analyzing Customer Churn in Tableau

Machine learning maverick, riding the wave of algorithms to new frontiers.

My Work

Take a look at my latest work.

course

Case Study: Analyzing Customer Churn in Tableau

Tableau
track

Tableau Fundamentals

Tableau
course

Case Study: Analyzing Customer Churn in Tableau

Tableau

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

datacamp Tableau Fundamentals - Skill Track

Edx and University of Canterbury Professional Certificate in Text Analytics with Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Python for Developers
Introduction to Tableau
Intermediate Python for Developers

My Work Experience

Where I've interned and worked during my career.

DGIST (Daegu Gyeongbuk Institute of Science and Technology) | Mar 2024 - Present

연구원 - Researcher (UX and HCI), Electrical Engineering and Computer Science Department

- Development of a research prototype - Conducting user experiments and HCI research - Writing journal and conference papers
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DGIST (Daegu Gyeongbuk Institute of Science and Technology) | Feb 2022 - Feb 2024

Graduate Student Researcher, Smart Input Device Lab

"I Can Feel What I Used": A Diary Study of Smartwatch Features and Emotional Experiences The Influence of Academic Self- Efficacy toward Resilience on Students Daegu, South Korea - Master Thesis: Identifying User Experience (UX) Elements and Emotional Experiences on Smartwatch Devices. - Graduate Student Researcher in on Human-Computer Interaction (HCI), User Experience (UX), Interaction Design, and Interaction Model under the supervision of Assistant Professor Sunjun Kim. - Master Coursework and Research Student (M.S.) majoring in Electrical Engineering and Computer Science.

Cicil.co.id | Nov 2021 - Feb 2022

Supervisor of Product Research

N/A

Cicil.co.id | Oct 2020 - Oct 2021

Product Researcher Specialist

Cicil.co.id is a venture-backed start-up and the very first platform to address the credit needs of university students in Indonesia. CICIL (cicil.co.id) is a financial technology company with a social purpose. The mission is to provide easy access to finance and to bring financial inclusion for university students. Because conventional financing institutions require a credit history or minimum income as a condition for applying for a loan, student financing facilities are very limited in Indonesia. ____________________________________________________________________________________________________________ My responsibilities are including: - Conduct UX/product research through qualitative and quantitative methods, can be both online or onsite. - Define, plan, and execute research with the most appropriate methods, like in-depth interview, questionnaire, surveys. - Communicate insights and identify opportunity areas of improvement. - Collaborate with stakeholders from different divisions. - Perform thorough data analysis and create actionable findings. - Propose reasonable features and trackers to gather more user data. - Provide technical guidance to various stakeholders for the implementation of human-centric design solutions, to be able to uncover insights. - Extensive understanding and knowledge of design thinking and research methods (such as discussion guides, ideation workshops, diary studies, in- depth interviews, focus groups, concept and prototype testing, online surveys, user studies, etc.) and can point out what techniques should be used and what questions need to be asked to uncover specific insights.

Amartha | Sep 2019 - Aug 2020

Senior Analyst User Experience (UX) Researcher

Amartha is pioneering P2P lending for micro-entrepreneurs. It connects aspiring unbanked micro-entrepreneurs with lenders interested in making profitable, impactful investments. Utilize technology to lower operating costs and reach geographically remote villages. ______________________________________________________________________________________________________ As Senior UX Researcher at Amartha, I focused on understanding a target audience and how they interact with a particular product or service. Seeking the reasons behind behaviour and the wants, needs, and priorities of people interacting with Amartha’s brand. Understand what motivates a consumer population to select one product over another, figure out how to make the product more appealing, user-friendly, and accessible to the masses. My responsibilities are including: - Own and run user research: Scoping and designing user/ validation research, and define research objectives based on what stakeholders most want to learn. - Manage research logistics: Understanding the complexity involved in setting up research, and handle logistics like a pro-which means meticulously accounting for every last detail of whatever set up might be necessary. - Synthesize and share learning: Responsible for synthesizing what learn from the research, and sharing that knowledge back to the team. - Participate in design co-creation sessions to inform the direction of the experience design. - Using, conduct, and implement a variety of research methods, like interviews, observation, diary studies, prototyping, surveys, user testing, forum group discussion, and experiment at different stages of the design process to inspire early design work, inform the initial opportunity collect formative feedback to support iteration, and validate a go-to-market solution. - Traveling to key markets and co-ordinate with on-ground staff to uncover insights from users belonging to other cultures.

PT Bank Amar Indonesia | Sep 2018 - Sep 2019

User Experience (UX) Researcher

PT Bank Amar Indonesia (Amar Bank) is the first FinTech powered bank in Indonesia. Amar Bank is revolutionizing the banking experience for the untapped, to those who 'need' and not only to those who 'want'. Running with four branches in Jakarta and Surabaya, Amar Bank is able to efficiently serve the cities by focusing on digital channels, requiring no customers to travel. ______________________________________________________________________________________________________ The first people user experience research pioneer and caretaker for several product squads. Start from 2 people until 7 people. Has a track record of doing Research in 3 product squads, Customer Platform Experience (Core Product), Customer Service Improvement (Supporting Product), Micro Loan, Referral, and Entrepreneur / MSMEs Program (New Product). My Responsibilities are including: - Worked closely with marketing and product management teams to identify research topics. - Participated in recruitment activities for user research. - Planned and implement the overall user research strategy and methods. - Led the users throughout the process of proposing, wire-framing, and implementing UX improvements. - Conducted User Research to empathize with the real user. - Managed and conducted user researches and concept developments. - Researched user personas and investigated user behavior. - Worked closely with the UI/UX designer and Product team to share insights and enhance the products. - Made a compelling presentation and presented actionable user research findings to the board of management. - Build, fill, and measure UX Metrics and User Journeys based on AARRR Framework for Product Development. - Track, monitor, and alerting UX Metrics if there are changes and also alert the team to be aware and be able to act quickly Tools Experience: Fullstory, HotJar, Google Play Review, Google Analytics, Firebase, Google Optimized, Trello, JIRA, Asana, Airmore.

PT Bank Amar Indonesia | Sep 2018 - Sep 2019

User Experience (UX) Researcher

Tunaiku is the pioneer and the largest Financial Technology lending venture in Indonesia from Amar Bank since 2014. Powered by state of the art data analytic platform for unconventional data credit scoring, Tunaiku is able to serve extremely fast (24 hours) and convenient loan for the bottom of pyramid. Standing at the forefront of financial inclusion agenda, Tunaiku aims to bring smile on 200 million faces by 2025. ______________________________________________________________________________________________________ The first people user experience research pioneer and caretaker for several product squads. Start from 2 people until 7 people. Has a track record of doing Research in 3 product squads, Customer Platform Experience (Core Product), Customer Service Improvement (Supporting Product), Micro Loan, Referral, and Entrepreneur / MSMEs Program (New Product). My Responsibilities are including: - Worked closely with marketing and product management teams to identify research topics. - Participated in recruitment activities for user research. - Planned and implement the overall user research strategy and methods. - Led the users throughout the process of proposing, wire-framing, and implementing UX improvements. - Conducted User Research to empathize with the real user. - Managed and conducted user researches and concept developments. - Researched user personas and investigated user behavior. - Worked closely with the UI/UX designer and Product team to share insights and enhance the products. - Made a compelling presentation and presented actionable user research findings to the board of management. - Build, fill, and measure UX Metrics and User Journeys based on AARRR Framework for Product Development. - Track, monitor, and alerting UX Metrics if there are changes and also alert the team to be aware and be able to act quickly Tools Experience: Fullstory, HotJar, Google Play Review, Google Analytics, Firebase, Google Optimized, Trello, JIRA, Asana, Airmore.

PT Payfazz Teknologi Nusantara | Jul 2018 - Sep 2018

Senior Human Resources Generalist

PAYFAZZ (PT Payfazz Teknologi Nusantara) the first Indonesian startup to make it into Y Combinator, which has vision to construct financial inclusion in Indonesia. PAYFAZZ leverages financial technology and internet to widely open banking access for all Indonesians, especially the unbanked population. ______________________________________________________________________________________________________ Employee #76 and the third people human resources caretaker for the entire organization. My Responsibilities are including: - Assist in implementing overall HR's initiative or strategies include, but are not limited to, sourcing to hiring processes, job descriptions, performance appraisals and management, employee counseling, compensation & benefits plan, and leaving employee process - Responsible for doing end-to-end recruitment process, start from job posting, sourcing the candidate, arrange the interview, until agreement signing and on- boarding the candidate. - Handle the new joiner onboarding process by welcoming the new joiner and making sure everything ready in day 1 of joining (email address and other equipment) - Organize the employee personal file and documents - Take ownership of any queries/contingencies that new joiner may be having before and after joining the company - Actively work with other members and other teams to help provide recommendations and solutions to HR-related issues, working collaboratively to execute HR's initiatives or strategies - Give information and communication to employees and managers concerning HR related questions - Design and develop employee engagement, learning & development - Create salary analysis, peer to peer evaluation and increment simulation - Build a strong business relationship with stakeholders cross-functionally - Create Human Resources program every month - Do the off-boarding employee, such as exit interview and employee clearance - Collect all feedback and review from whole employees about management and HR

PT Payfazz Teknologi Nusantara | Jan 2018 - Jul 2018

Human Resources Generalist

N/A

Ruangguru.com | Sep 2017 - Dec 2017

Human Resources Internship

Ruangguru.com is an Indonesia-based startup company that aims to be the largest tech-enabled education provider in the region, focusing on enabling access to quality teachers and content. It is by far the largest marketplace for private tutoring in Indonesia - connecting prospective students with over 25,000 private tutors who are available to assist students to learn particular skills/ knowledge and to get additional support outside school/ campus. ______________________________________________________________________________________________________ My Responsibilities are including: - Managing database recruitment and update every progress - Shortlist & sorting candidate resumes and CVs according to the user needs - Arrange interview schedule with user and candidate - Call candidate for interview with user - Conducting or doing phone interview and initial screening for internship position - Provide offering letter, working contract, and non-disclosure agreement for internship position - Doing and facilitate the on-boarding process for internship position - Creating Man Power Planning for internship position - Posting job vacancy for internship program at job portal - Provide Certificate of Internship - Provide Certificate of Employment - Provide ‘Amandemen Surat Perjanjian Kerja’ - Contact and follow up with Creative & Design Team to make and design poster internship position - Doing contact business partnership (vendor) with digital printing to make Backdrop, Flyer, and Roll Banner

Indivara Group | May 2017 - Aug 2017

Recruitment Internship

Indivara Group is the #1 application infrastructure company in region - We Connect Businesses. As the holding company of a group of leading IT companies in Indonesia and other South East Asia regions (Singapore, Malaysia, Thailand, and Philippines). ______________________________________________________________________________________________________ My Responsibilities are including : - Handling daily recruitment process ; conduct psychological test ; administration & scoring psychological test - Responsible for recruitment database - Maintaining database and update every progress - Supporting data for the recruiter - Handling new joiner preparation and on-boarding employee - Make a report New Joiner List every middle and end of month - Make a report Candidate Close every month - Make a Recruitment Report every month - Hiring process ; screening candidates resumes and job applications ; shortlist candidates - Call candidates and arrange psycho-test and interview schedule

Gunadarma University | Jul 2016 - Apr 2017

Research Associate

Gunadarma University, one out of approximately 2700 private universities in Indonesia, instead of located in Jakarta, is located at the City of Depok, which is administratively part of the Province of West Java. ______________________________________________________________________________________________________ My Responsibilities are including: Conducted 2 research projects on Cyber-psychology at the Cyber-psychology Studies Center, Gunadarma University with teammates. 1st Project : - Research Title : The Role of Gender in Moderating Extrovert-Introvert Personality Tendencies and Self-Disclosure on Social Media Path Users on Students - As team leader for young researchers and students on Psychology Department - As a team representative (Presenter) on Research Paper Presentation / Conference : The 6th Convention of Asian Psychological Association on Malang, Indonesia 2nd Project : - Research Title : Are Self-Presentation Influenced by Friendship-Contingent Self-Esteem and Fear Of Missing Out? - As team leader for young researchers and students on Psychology Department - Article published in accredited national psychology journals (Makara Hubs- Asia Universitas Indonesia)

EXPERD Consultant | Feb 2016 - Mar 2016

Associate Freelance

EXPERD have grown to become an established firm, unceasingly contributing to the human resource development industry in Indonesia. EXPERD continuously keep pace with advances in human resource practices and technology. Adhering to the highest professional standards, EXPERD deliver comprehensive, creative service of competency assessment, training and development. Combining analysis and action, EXPERD offers consultancy, to both organization and individuals with a team based integrative approach to problem solving. ______________________________________________________________________________________________________ My Responsibilities are including : - Conduct Scoring of PAULI test - Conduct Scoring of Intelligence and Personality Test - As Costumer Service Online Psycho-test

My Education

Take a look at my formal education

Master of Science - MS, Electrical Engineering and Computer ScienceDGIST (Daegu Gyeongbuk Institute of Science and Technology) | 2024
Bachelor's degree, PsychologyUniversitas Gunadarma | 2016

About Me

Frensen Salim

I am an HCI and UX Researcher, where I led and conducted user experience and product research through various qualitative and quantitative methods.

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