Skip to main content

Course

Case Study: Analyzing Customer Churn in Tableau

Basic3 hr

You will investigate a dataset from a fictitious company called Databel in Tableau, and need to figure out why customers are churning.

Python3 hr4 videos25 Exercises2,200 XP24,254Statement of accomplishment

Create Your Free Account

Continue with Google
or
By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.

Loved by learners at thousands of companies

Training a Team?

Try for Business

Course Description

Are you ready to apply your Tableau skills to a real-world dataset?

Apply your Tableau skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Tableau case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating calculated fields and various visualizations in Tableau, such as dual-axis graphs and scatter plots. You'll make your graphs dynamic by using filters and parameters, and combine everything into a story to share your insights.

Prerequisites

Curriculum

Course outline

1

Exploratory analysis

In this first chapter, you'll start exploring the new dataset and revisit creating calculated fields in Tableau to get a better understanding of why customers are churning.
Start Chapter
2

Investigating churn patterns

You'll continue by leveraging the Tableau knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.
Start Chapter
3

Visualizing your analysis

Case Study: Analyzing Customer Churn in Tableau

Course
Complete

Earn Statement of Accomplishment

Enroll Now

Grow your data skills with DataCamp for Mobile

Make progress on the go with our mobile courses and daily 5-minute coding challenges.