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George Ife-Alabi

George Ife-Alabi

Data Analyst

Foresight-Foundry | Dubai

Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to SQL

My New Project

Introduction to Notebook Projects

Analytical pathfinder, leading the way through the data wilderness.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Foresight Foundry | Sep 2023 - Present

Analytics Consultant

Assisting businesses in: - GA4 audit and configuration - Tag management and configuration using Google Tag Manager - Creating business intelligence reports and dashboards - Web and app event management - Data layer management
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Aster DM Healthcare | Apr 2022 - Aug 2023

Lead Data Analyst

- Create tracking mechanisms utilising events and parameters to understand user behaviour and measure KPIs utilising knowledge of data layer, Google Tag Manager & Google Analytics - Build and maintain reporting systems and dashboards using business intelligence tools like Looker/Data Studio and Power BI - Provide data analysis and strategic insights through daily, weekly and ad-hoc reports for app and web to help accelerate the sales growth and better user experience

Belstaff | Jun 2020 - Apr 2022

Web Analyst

Provides insights and guidance to aid data led decisions and actionable recommendations for the Ecommerce & Marketing teams based on user & customer behaviours which influence conversion. - Optimises the website’s journey and page elements by performing analysis and providing recommendations working collaboratively with the Product, Marketing and Content teams - Provides insights on customer behaviour using analytics tools to highlight key customer behaviour trends, UX opportunities and website issues - Manages the A/B testing roadmap to improve user experience and conversion - Configures and maintains of website tags integrations using Google Tag Manager

WHISTLES | Jul 2017 - Jun 2020

Conversion Optimisation Analyst & Product Owner

Managed the optimisation and improvement of user experience on the website in order to drive sales, conversion and positive feedback (NPS). - Managed the development and testing roadmap to ensure a good ROI on budget. - Project managed website integrations, working with the System Integrators in developing new features like website replatform, online reviews, SEO schemas, mobile site optimisation, Click & Collect, CRM integration, Omnichannel and an International website. - Analysed and understood user behaviour using tools like Google Analytics, heat map tests and website surveys which helps in driving decisions fed back to the Online traders, Marketing team and developers. - Provided support to the Ecommerce, Marketing and Customer Service teams in being the expert knowledge of the website platform (SFCC), system processes and HTML. - Worked with a CRO agency in running A/B tests designed and prioritised by estimated impact and also providing data in key measurement objectives like bounce rate. These have included successful tests like search bar placement which increased usage by 40%, product recommendations, video, 360 imagery and sticky navigation.

Furniture Village | Mar 2017 - May 2017

Senior Online Merchandiser

Managed & traded the Cabinet furniture category (Dining, Storage, Bedroom & Living room furniture) to meet sales target. - Improved product, listing & content pages by adding page elements to aid conversion and buying decision like lifestyle images, 360 images, videos and filters - Analysed sales performance alongside user behaviour on the website to assist in decision making of visual merchandising, product rankings & promotions - Met weekly revenue targets by making sure products and brands are inline with business promotion calendar and resolving poor performing ranges

Great Little Trading Company | Aug 2015 - Mar 2017

Web Manager

Managed the day-to-day operations and trading of the website along side future integrations to improve user experience and conversion. - Managed the planned and execution of weekly promotion strategy on the website in order to maximise conversion using elements like promotions, banner placements and product images. - Monitored and reported weekly sales, customer behaviour, seasonality, stock and KPIs (AOV, conversion rate, site search on different devices) regularly using Google Analytics and Datitude CRM to help with key decisions. - Managed the project roadmap of introducing integral integrations and releases to improve UX and a growth in conversion ensuring a good ROI. Completed a responsive website project in July 2016 with the goal of increasing conversion on mobile devices. - Managed the Web team (Ecommerce and Email Executive) in ensuring website and email content and promotions are up to date and website categories are merchandised based on bestsellers, images and stock levels. - Communicated regularly with internal and external stakeholders from Website developers, IT support, Buyers & Merchandisers, Creative, Customer Care and Head of departments.

Great Little Trading Company | May 2014 - Aug 2015

Web Merchandiser

Managed the company’s website in order to maximise all sales opportunities by improving conversion rate and updating all marketing communications. To achieve this, I had to: - Strategised and maintained all products/category hierarchy to be in line with sales targets and customer demand with analyse from Google Analytics. - Created and updated all product/category content ensuring all information is correct & up to date to optimise conversion. - Uploaded and maintained the product file to the Ecommerce platform (BT Fresca). - Created and maintained weekly home page changes in line with weekly promotions. - Designed and created weekly promotional emails using Adobe Dreamweaver & Teradata to drive customers to the site. - Managed seasonal project launches, liaising with Buying & Merchandising team, Copywriter, Photographic Designer & Web Manager.

Sit-up Channels | Jun 2013 - Apr 2014

Ecommerce Content Coordinator

Maintained two of the company’s retail websites were trading efficiently; product and other contents were updated regularly and improved user experience. - Worked and communicated regularly with product buyers and eCommerce merchandiser to make sure product information are set up correctly. - Worked closely with marketing team ensure marketing campaigns are set up correctly on the website and links lead to relevant pages. - Uploaded products on the website using Remedy auction software. - Analysed analytics data through Google analytics by identifying user trends to help to help improve contents and user experience. - Carried out regular testing on the sites and provide IT developers and design team with information and recommendations. - Researched on other retail websites to ensure the website meets modern standards and strategise new ways of improving user experience. - Analysed product sales on the website and trends in the market to merchandise on key pages of the website. - Ran administrative reports like Feefo user ratings using MS Excel for key departments in the business. - Managed the running of market place activities(eBay & Amazon), cover product sales, customer feedback and returns.

Sit-up Channels | Dec 2012 - Jun 2013

Planner

Efficiently managed the allocation of fashion clothing to the sales presenters with the intention of increasing sales and reducing aged stock. - Analysed past sales to help set new prices while taking into consideration level of skill of the TV sales presenter and time of day sold. - Met daily targets sales and contribution targets set by management. - Carried out reports using Microsoft Excel to help produce sales and stock reports for the whole company.

WorldStores | Aug 2012 - Dec 2012

Content Producer

Uploaded accurate product information on the company’s retail website and its subsidiary sites for availability for its customers. - Wrote product descriptions using my creative and research skills. - Accurately produced product details like prices, sizes, and variations using Microsoft Excel to upload the information through Limbo CMS. - Edited product images using GIMP photo editing software to meet company usability standards.

Alkali Dental Studios | Jul 2011 - Dec 2011

Marketing & Business Development Coordinator

Developed new strategies to help grow the business by making use of its resources available and to manage all marketing communication. - Proposed and implement new ways to reduce costs and gain new customers through hiring more staff and organising work hours. - Managed marketing communication and projects from direct mail, advertising, PR and online communication (website and social media). - Prepared monthly analysis reports on marketing activities carried out.

Alkali Dental Studios | Aug 2009 - Sep 2010

Marketing Coordinator (Work Placement)

- Optimised the website’s organic ranking on search engines (SEO) to help gain a top page ranking on Google. - Created copy for the business's website, maintain usability and relevancy with contents. - Created videos and design marketing promotional materials with Photoshop including posters, flyers, vouchers and website pages. - Maintained and updated the online channels of the company including its website, blogs, online directories and social media sites.

University of Westminster | Jun 2008 - Aug 2009

Student Ambassador

- Organised and managed tours for prospective students around the University Business School. - Worked together in a team to organise student open days. - Handled enquiries & problems from students and visitors.

My Education

Take a look at my formal education

Bachelor of Arts, Business StudiesUniversity of Westminster | 2011
A-Levels, Accounting, Economics, MediaBellerbys College | 2007
GCSE- WAEC, English, Maths, Accounting, Economics, Commerce, Geography, Biology, Yoruba, TypewritingCorona Secondary School | 2005

About Me

George Ife-Alabi

Currently working as a Data Analyst but looking to improve my language skills in SQL and Python. I use visualisation tools like Looker Studio daily but I feel I need more technical knowledge to unlock more possibilities of what I can do.

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