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Godspower Wodi

Godspower Wodi

Data Engineer

BT Group

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Insights curator, unlocking the power of data for strategic advantage.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to SQL

course

Introduction to Python

course

Introduction to Power BI

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Google Google Professional Data Engineer

Udacity Data Analyst

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

BT Group | Sep 2023 - Present

Data Engineer

Data Engineering and AI implementation across Finance, Portfolio and Delivery.

Twinkl Educational Publishing | May 2023 - Sep 2023

Data Scientist

• Utilised complex nested SQL queries, python scripts and Tableau to extract, transform and present customer win backs, Longevity and lifetime value (LTV) including cohort analysis, and A/B testing with varying levels of periodicity (DoD, MoM, YoY) – getting accolade from line manager. • Utilised python to train a machine learning model for Agglomerative and hierarchical clustering of price survey data, resulting in 3 distinct segmentation of customers – which further analysis showed were quality driven, price driven and quality with price driven – informing marketing campaign decisions for the type of offers made to different customers depending on their segment, receiving commendation from line manager, and this solution making it as a key achievement of the team for the week, showcased to upper management. • Utilised python for Natural Language Processing, and unsupervised predictive and prescriptive analysis to analyse free texts from price survey data, spot essential keywords, bigram, trigrams and bucket of words to understand customer needs and pain point in education material consumption. • Developed a recommendation machine learning algorithm using python and SQL that recommends resources based on the Key Stage selected, materials in similar categories, lookalike materials downloaded in the last week, and downloads of lookalike users in the last week to recommend resource for users, getting commendation from line manager, improving experience and increasing site engagement. - Winback Longevity Project: Skills: Tableau, SQL, LTV Analysis, Data Wrangling. - Price Survey Analysis Project: Skills: Python, Clustering, K-means, Agglomerative Clustering, Hierarchical Clustering, SQL, NLP, NLTK, Data Preprocessing, Data Analysis, Machine Learning, Deep Learning. - Key Recommendation Algorithm Project: Skills: SQL, Recommendation System, Python.
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Prompt Marketing | May 2022 - May 2023

Data Analyst

• Implemented clean SQL coding for data extraction, ingestion, cleansing and analysis in a fast-paced, high-growth environment. • Implemented a new and better ways of data reporting that included essential KPI tracking and periodicity (DoD, MoM, YoY), receiving commendation from line manager, C.E.O and clients alike, which ultimately became a business product that was sold to customer as Dashboard-as-a-Service. • Created insight driven data reporting visualisation and dashboards using Looker Studio and Power BI to monitor KPIs, track campaign performance metrics, and spot bottlenecks such as overspend, underperformance, drop in clicks/actions etc. before they occur. • Conducted statistical analysis (using python, google sheet API and big query), implemented efficient tagging (GTM) and provided actionable insights to drive business decisions across marketing campaigns which increased return on ads spend by 50%. • Utilised machine learning to train a regression model which classes campaign metrics based on their influence on campaigns outcome, shaping campaign optimisation decisions and reducing cost per acquisition by an additional 10%. • Worked with a suite of Enterprise resource platforms including salesforce and Microsoft Dynamics, and leading on integration of these systems with Prompts campaigns reporting systems for complete end-to-end campaign reporting visibility for clients. • Collaborated with stakeholders and clients to define KPIs and develop data- driven strategies for marketing campaign optimisations, customer acquisition, and retention. SQL, Data Visualisation, Dashboard and Reporting, Statistical Analysis, Data Analysis, Looker Studio, Business Intelligence, Client Relations.

Teesside University | Sep 2022 - Feb 2023

Student Worker (Data Analytics Visualization Skills Bootcamp)

• Tutored a range of technical and non-technical students on how to utilized SQL for data extraction and analysis. • Tutored students on creation of data reporting, visualisations and dashboard building using excel and Power BI to showcase and monitor KPIs, track performance and key metrics. • Tutored students on how to conduct statistical analysis and provided actionable insights to drive business decisions. Infographs, data visualisation, data science, power bi, reporting - Data visualisation - Advanced Excel - Big data and business intelligence analysis using PowerBI

My Pickle CIC | Apr 2022 - Aug 2022

Database Administrator (Volunteer)

selenium, reducing bad data ingested by 40%. • Created well documented data quality improvement policies and processes. • Utilised python and R to explore and wrangle data to find better ways to help end users.

Hygeen Integrated Services | Jun 2020 - Sep 2021

Digital Analyst

Data Analysis social media marketing Digital Marketing, SEO Sales and customer relationship management

Planet Interiors & Exterior Designs | Aug 2018 - Sep 2021

Digital Marketer

o Design and implementations of sales promotion for a home furnishing/ decoration company’s online and offline marketing campaigns that saw an increased YoY growth. o Management of advertising campaign and assets using Facebook Business Manager and Google Tag Manager. o Data analysis and campaign optimization using Facebook pixel and data management using Google Analytics.

SAVEBOX NIGERIA LTD | Aug 2017 - Sep 2021

Lead Digital Marketer

o E-mail marketing campaign for the company’s M2W event resulting in over 1000 participant registrations/signup for the live event. o 500% ROAS o Creation and publishing of marketing campaigns (PPC, PCA, Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Email Automation, Youtube Ads) for the company’s numerous entrepreneurship programs. o Setting up Tags and analytics on company website for customer data analysis and management using Facebook pixel and Google analytics to analyze customer behavior, optimize campaigns, create brand loyalty and meet KPIs

Orket Publishing LLC | Nov 2019 - Jun 2020

Founder

- Launched and scaled discount wears e-commerce stores to $50K in sales with a 30% ROAS. - Drop shipping as a business

Spice Route Restaurant & Ba.. | Oct 2018 - Jun 2019

Head of Digital Marketing

o I Designed and implemented restaurant sales funnels, and promotional campaigns for both online and offline marketing, negotiated with influencers, celebrities, models and musical artist for branding and influencer marketing. o Implemented a customer data collection and remarketing campaigns that saw thousands of new customer data collected and return customers. o I managed the company’s various social media handles content creations that saw a 300% increased online engagement.

My Education

Take a look at my formal education

Master of Science - MS, Applied Data Science Teesside University | 2023
Bachelor of Engineering - BE, Electrical and Electronics EngineeringUniversity of Port Harcourt | 2017

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