Delivering actionable business insights & recommendations to help the strategic decision-making process, supervising the periodic performance monitoring reports, working in close collaboration with sales&trade marketing teams to have the most recent market dynamics and supporting key stakeholders with ad-hoc analysis and presentations, developing market model reflecting external & internal factors and market trends in order to deliver reliable forecasts and providing all necessary input for annual strategic plans Project : Delivered the first agile project JTI Turkey, called as Management Information System and won a Special Recognition Award for the project

Nielsen | May 2019 - Apr 2021

Client Manager@ Intelligent Analytics Team

Analyzing the clients’ issues and providing strategic marketing insights by designing custom solutions with store level data, creating pricing&promotion strategy and portfolio mix solutions, catching the growth opportunities with distribution analysis, comfortably working in multi-cultural teams, tracking financials of the team

Nielsen | Apr 2018 - Apr 2019

Client Manager @Client Service

Providing solutions to address clients’ business challenges, finding the opportunities for helping clients’ growth, taking part in syndicated projects, being responsible for business analyst’s professional development, having the responsibility of portfolio financials, presenting FMCG trends and market analysis to the senior management teams

Nielsen | Mar 2016 - Apr 2018

Senior Account Executive @ Client Service

the sales targets and finding right solutions for clients, analyzing the business requirements and needs of the clients and preparing issue based presentations, ensuring stronger and high level client engagement, taking a role in shopper insight researches, being part of contract negotiations, working with regional datasets

Nielsen | Aug 2014 - Mar 2016

Account Executive @ Client Service

Performing value-added analysis, having full responsibility of accounts, coordinating the communication between Nielsen and clients, analyzing sales data and composing user friendly reports, assisting product and business decisions of the client by generating market and business insights

Nielsen | Mar 2013 - Aug 2014

Business Analyst @ Client Service

Responsible for preparing presentations for accounts using panel data to understand market dynamics in FMCG sector and to decide marketing strategy, delivering monthly reports, being a main contact for daily data issues, responsible for local accounts and supporting platinum accounts with the help of the mentoring of account executive from different sectors

My Education

Take a look at my formal education

Msc in Data Science, AI and Digital BusinessGISMA University of Applied Sciences | 2024

Bsc in Mechanical EngineeringIstanbul Technical University | 2013

Kocaeli Anadolu Lisesi | 2007

About Me

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