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Howard Paster

Senior Data Scientist

N/A | London

Technologies

My Portfolio Highlights

My New Course

Introduction to Tableau

My New Course

Introduction to Tableau

Algorithm aficionado, dancing with equations in the realm of possibilities.

My Work

Take a look at my latest work.

course

Introduction to Tableau

course

Analyzing Data in Tableau

course

Creating Dashboards in Tableau

course

Introduction to Tableau

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Understanding Artificial Intelligence
Understanding ChatGPT

My Work Experience

Where I've interned and worked during my career.

PPL PRS Ltd | Jun 2023 - Apr 2025

Head of Business Insights

Led all key data initiatives to underpin all key operational and strategic objectives across the business Managed a team of Analysts supporting 5 key Business Units to deploy a Salesforce/CRMA-first analytics strategy to improve business performance Implemented modern data tools to allow cross-department collaboration to drive growth through accurate and timely data-driven decisions, reducing monthly reporting cycle by nearly a week Collaborated with Salesforce Architects to ensure that solution was enhanced to promote a ‘data-first’ mindset; removing data redundancy optimising the user experience and significantly improving data-quality - removing the need for over 75% of externally produced reports
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Salesforce | Jan 2021 - May 2023

Director, Global Data Analysis

Delivered a 20% efficiency in reporting process for Global Solutions organisation with the creation of automatic report delivery and standardisation of metrics filtered by region and business units Identified and communicated trends to the Executive Leadership regarding challenges and issues that could impact the course of business with insight into change that lead to 10% improvement in opportunity value and increase in product mix Developed a consistent, insightful and scalable analytic framework using various data technologies to drive and improve efficiency across the business

Salesforce | Oct 2013 - Jan 2021

PMO/Operations & Data Director

Delivered analytics and reporting infrastructure across EMEA Pre-Sales organisation supported by a team across multiple geographies and timezones Owned internal CRM tools and dashboards to reduce operational bottlenecks Managed multiple global data sources, ensuring daily updates and consistent business monitoring Lead internal initiatives supporting career development, compensation metrics, and opportunity tracking ensuring consistency i

Salesforce | Jul 2007 - Oct 2013

Principal Solution Engineer

Supported technical sales for Healthcare/Life Sciences clients across EMEA built and managed value proposition Subject Matter Expert, enhancing Salesforce’s credibility with prospects and partners Worked closely with system integrators and partners to deliver tailored Go-To-Market proposals

Dendrite | Jan 2000 - Jan 2006

European Pre-Sales Manager

Managed Pre-Sales activity across Europe including demonstration environments, value proposition, tender process and internal training Developed the ‘Centre of Excellence’ for Pre-Sales operations and technical enablement across EMEA

PeopleSoft | Jun 2000 - Apr 2001

Pre-Sales Consultant

Advised multinational clients on CRM and ERP software solutions Delivered functional and technical insights across vertical markets including finance and operations

My Education

Take a look at my formal education

2:2 in PyhsicsUniversity of Southampton

About Me

Dynamic and strategic Director of Analytics with 10+ years of success driving business transformation through data intelligence and CRM solutions. Expert in Salesforce platform development, CRM Analytics (CRMA), and advanced business intelligence too

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