Development of machine learning models to create better segments in marketing communications. Segmentation using robust methodologies to characterize customers. Customer retention analysis and further implementation of improvement of the retention.

SimpliRoute | Feb 2022 - Nov 2022

AI/ML Developer

Tech lead for implementing learning models in the company. Create roadmap of projects in the area and coordination of project progress according to the need of the company. Document and update project progress.

SimpliRoute | Mar 2019 - Feb 2022

Data Scientist - AI/ML Developer

Demand forecast using regression models and time series with geospatial data with: VertexAI and BigQueryML. ML developer in regression model for travel time prediction using: BigQuery ML, XGBoost and Random Forest in Python. Development of a clustering model using hierarchical clusters and K-means to improve targeting with customer segments based on data. Geospatial data analysis using pandas and Seaborn for the marketing department. Creation of roadmaps for DataScience projects with analysis of use cases in Python, BigQueryML and SQL.

My Education

Take a look at my formal education

Industrial Engineer in BachelorUniversidad de Chile | 2020

Master of Research Operations in MasterUniversidad de Chile | 2020

About Me

Senior Data Scientist in MACH, specialized in marketing models to improve the performance of different products of the company

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