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Juan Salazar

Juan Salazar

Sports Analytics Manager

Disney

Technologies

My Portfolio Highlights

My New Track

OpenAI Fundamentals

My New Course

Introduction to Python

My New Track

OpenAI Fundamentals

Quantitative chef, mixing variables and algorithms to create delectable insights.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

course

Introduction to Python

course

Intermediate Python

course

Data Manipulation in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Working with the OpenAI API
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Disney Streaming | Dec 2022 - Present

Sports Analytics Senior Manager

N/A

Disney Streaming | Mar 2022 - Dec 2022

International Analytics Manager

N/A

Disney Streaming | Sep 2020 - Mar 2022

Principal Data Analyst (Latin America)

Services teams, providing leadership and guidance on all things related to streaming data at all professional levels (from analysts to executives). - Develop custom ETLs, BI tools and data science models based on regional business questions and needs across all business verticals; - Lead discussions with core business groups (operational and corporate) in order to facilitate regional product launches and data needs, and to develop a centralized strategy for growth of existing and new regional teams. Tools: Daily – R, SQL (Snowflake), Databricks, Looker, Jira Often – Python, Confluence
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National Basketball Association (NBA) | Jan 2019 - Sep 2020

Business Intelligence and Data Science Lead

Lead the Business Intelligence team within the Customer Data Strategy group in the International Marketing Department, where I: - Manage, enhance, analyze and model NBA fan data across multiple sources (internal and external) and products: tickets sales, NBA League Pass, NBA Store, NBA 2K, NBA Fantasy, game performance, viewership, NBA sites and apps, among others; - Develop and build the data models, tools and applications that allow our business partners and stakeholders have timely and seamless access to the data and its insights, in whichever form it is needed; - Inform and drive business decisions, with the overarching goal of providing a better experience for the NBA fans; - Teach and disseminate data science knowledge and best practices through the formal and informal educational channels, including beginner, intermediate and advanced courses in R, text analytics, network analytics, machine learning, web scraping, among others. Tools: Daily – R, SQL, Tableau, Jira, Adobe Analytics, Excel, PowerPoint Often – Python, Confluence

Forrester | Jan 2018 - Jan 2019

Senior Data Scientist

Lead Forrester’s push for moving data science into the core of its client, research and corporate work: - Working on customized online data tools, accessible to all of Forrester, (a) for automating search for insights within survey data, (b) for performing advanced topic modeling, summarization and emotion detection, (c) for providing analysts with access to interactive proprietary data frameworks, among others; - Using advanced web scraping and econometric modeling to help Forrester branding experts better understand the relationship between the value of brands and the emotions with which brands communicate with the public; - Developing a machine learning algorithm that automatically and systematically classifies and tags Forrester client inquiries, and which will be extended to all Forrester products (reports, blog posts, surveys, etc.); - Using multiple data science areas and techniques to help Forrester clients analyze their internal data and tackle their business questions and problems. Tools: Daily – R, Excel, PowerPoint Often – Python, AWS Redshift, SQL, Illustrator

Forrester | Aug 2016 - Dec 2017

Marketing Data Science Analyst

As an analyst on Forrester’s marketing data science team, Juan leads the insights and analysis coming from Forrester's Mobile Audience Database (MAD). Juan works extensively with this large and complex behavioral dataset that tracks activities tracked from people’s smartphones and tablets to lead statistical analysis, develop predictive models for consumer behavior, utilize statistical and advanced analytics techniques and perform data mining. Using Forrester's Technographics 360 multimethodology approach, Juan leads the development of new, proprietary methodologies and actionable data frameworks. His research agenda focuses on using advanced analytics to uncover insights in mobile trends, consumer behavior and decision making. Tools: Daily – R, Tableau, Excel, PowerPoint Often – Python, SQL, Illustrator, NetBase

Inter-American Development Bank | Apr 2016 - Aug 2016

Data Scientist

N/A

Inter-American Development Bank | Jan 2013 - Apr 2016

Business Analytics Consultant

Produced monthly, quarterly and yearly reports, buil predictive models, and the developed and implement advanced and interactive visual analytics tools for upper management to monitor and analyze the Bank’s loan portfolio and corporate performance data (HR and Budget). Project Highlight: Built a customized modular text analytics algorithm that quickly and systematically processes and analyzes large amount of written documents (loan proposals, country strategies, etc.). Tools: Daily – R, Tableau, PowerPoint, Excel, Access Often – SQL, Python, Illustrator

Elder Research | May 2015 - Aug 2015

Summer Practicum - GW School of Business, MS in Business Analytics

Developed a semi-automated Data Mining model for accurately predicting US Decennial Census results with publicly available and open data. Tools: Daily – R, Python, Excel Often – MySQL, PowerPoint, Illustrator

Inter-American Development Bank | Jan 2013 - Apr 2014

Business Intelligence & Enterprise Portal Consultant

Prepared and disseminated the Change Management Strategy for the implementation of an integrated operational solution, with focus on determining appropriate channels and audiences, developing communication products and analytically monitoring their impact. Project Highlight: Developed a CRM database of Bank Employees connected to their online activity in order to build a client segmentation model and optimize change management communication efforts. Tools: Daily – Excel, Access, PowerPoint, Illustrator Often – R, Tableau, DotNetNuke, SharePoint

Abelson-Taylor | Jun 2012 - Aug 2012

New Business Optimization Consultant

Lead Medill IMC summer residency team in analysis of AT’s New Business process, concluding with an optimization proposal (now being successfully implemented).

Inter-American Development Bank | Sep 2007 - Aug 2011

Consultant

Monitored operations and knowledge products, with focus on database analysis and development of reporting system. Conceived and developed presentations, and VPS’s graphic identity and website. Project Highlight: Designed Cognos dashboard to monitor and analyze Bank’s loans and operations. Tools: Daily – Excel, Access, PowerPoint, Illustrator Often – DotNetNuke, Illustrator, Cognos

Smithsonian Institution | May 2007 - Jul 2007

Transportation Assistant

Folklife Festival - Center for Folklife and Cultural Heritage

Smithsonian Institution | Apr 2006 - Jul 2006

Participant Assistant

Folklife Festival - Center for Folklife and Cultural Heritage

Organization of American States | Sep 2005 - Dec 2005

Intern

N/A

UNDP | Aug 2004 - Aug 2005

Consultant

N/A

My Education

Take a look at my formal education

Master of Science, Business AnalyticsThe George Washington University - School of Business | 2015
Master of Science, Integrated Marketing CommunicationsNorthwestern University | 2012
Bachelor of Arts (BA), EconomicsUniversity of Virginia | 2004

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