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Jude Uffiem

Jude Uffiem

Certified

Data Analyst

Santander UK

Technologies

My Portfolio Highlights

My New Course

Introduction to Power BI

My New Course

Introduction to Power BI

Analytical wordsmith, crafting compelling narratives through data storytelling.

My Work

Take a look at my latest work.

course

Introduction to Tableau

course

Introduction to Power BI

course

Analysis in Excel

course

Introduction to Tableau

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

Data Analyst Associate

Data Analyst Associate

Other Certificates

DataCamp Data Analyst Associate

DataCamp SQL Associate Certification

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Alexander MacLean (Part Time - Remote) | Sep 2023 - Present

Data Analyst

As a Freelance Data Analyst at Alexander Maclean, I worked with Sales/Marketing department. I analysed sales performance and optimized Marketing Strategies: • Extracted and transformed raw datasets into actionable insights using SQL and Python, enabling dynamic, interactive Power BI dashboards that improved cross-departmental data accessibility and increased report utilization by 20%. • Performed exploratory data analysis (EDA) using Python libraries like Pandas and NumPy to uncover key trends and patterns, driving data-informed strategies that contributed to a 10% growth in quarterly revenue. • Leveraged SQL to query and integrate large-scale market datasets, combined with Tableau and Power BI for visualizing key metrics, enabling a 15% reduction in missed sales opportunities through improved identification of trends. • Designed comprehensive reports and stakeholder presentations by combining insights from Python's Matplotlib/Seaborn visualizations and Power BI dashboards, enhancing stakeholder engagement and speeding up decision-making processes by 20%. • Implemented predictive models using Python’s Scikit-learn to forecast customer behaviour, optimizing marketing campaigns that resulted in a 10% increase in marketing ROI.
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Santander UK | Apr 2022 - Present

Data Analyst

As a Data Analyst, I joined Data-led financial crime team at Santander UK. I Conducted deep-dive analysis to uncover trends and risks. I utilized ETL tools like SQL and Excel to analyse datasets, generate clear, actionable reports for stakeholders, tailored to their needs. • Analysed large datasets to identify trends, patterns, and insights related to customer behaviour, ensuring data-driven decisions. • Created reports and interactive dashboards to track KPIs and business trends using tools like Power BI and Tableau to communicate insights effectively • Defined and monitored analytics to provide actionable recommendations that enhanced team productivity and success. • Performed transactional analysis on customer transactions using Pivot Tables, identifying unusual patterns and suspicious transactions, or activities • Collaborated across departments to implement data-driven changes, leading to smoother customer journeys and better user experiences. Key Achievements: • Conducted in-depth analysis of customer profiles to identify high-risk transactions, that resulted in a 20% improvement in risk mitigation.

Vyne Investment Partners | Dec 2020 - Mar 2022

Business Intelligence Specialist

As a Treasury Business Intelligence Specialist at Vyne Investment Partners, I worked with the team that implemented treasury business solution that optimized investment strategies, and increase revenue generation. • Developed interactive dashboards and BI tools to provide real-time insights into Fixed Income and FX exposures, improving treasury decision-making efficiency by 15%. • Identified inefficiencies in Treasury workflows, trading execution, and hedging operations, implementing data-driven improvements that reduced transaction costs by 10%. • Drove strategic FI and FX recommendations based on market trends, trading behaviours, and economic conditions, resulting in a 12% increase in effective hedging strategies. • Translated complex analytical findings into actionable business strategies, presenting insights to senior treasury leadership and ensuring alignment with corporate objectives. • Optimized FX hedging strategies and cost reduction initiatives, contributing to a 10% reduction in FX transaction expenses. • Enhanced regulatory reporting and Treasury risk management frameworks by collaborating with finance, risk, and compliance teams, achieving full compliance with regulatory standards.

First Bank of Nigeria Ltd. | Jul 2006 - Dec 2020

Trader; Research & Market Analysis | Treasury and Markets

• Participated in developing trading and investment strategies and offered valuable advice & information that guided the bank in managing its securities portfolio. • Participated in market making and traded bonds and treasury bills profitable at the OTC market on behalf of the bank; and enhanced the bank’s market share in terms of traded value and volume. • Prepared reviews of portfolios´ positions - Daily analysis of market liquidity, cash flows and interest rates with regards to possible daily impact on portfolio held by the Trading Desk. • Executed structured funding products such as Total Return Swaps, Repos, Cross Currency Swaps, and Plain Vanilla Swaps critical to managing the Bank’s foreign exchange balance sheet. • Executed FX derivative product, such as outright FX forwards, Non- Deliverable FX Forwards and FX swaps for customers and international counterparties to hedge FX exposures and ensured adherence to relevant procedures and limits. • Engaged in market research, data sourcing and deep analysis of daily market activities across the global markets (Commodities, Equities and Futures) for effective analysis of the FX market to guide trading decisions. • Actively participated with the team that efficiently hedged the bank’s FX exposures while regularly exceeding monthly FX Interbank trading targets and performing over target.

My Education

Take a look at my formal education

University of Lagos
Imo State University

About Me

Jude Uffiem

I am passionate about using data to unlock business potential and drive growth. With good analytical skills and attention to detail, I have transformed business data into actionable insights that help solve business problems, consistently delivering

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