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Karla Santos

Karla Santos

Regional Business Analytics Manager

Colgate - Palmolive | Dominican Republic

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

Passionate problem-solver, leveraging data to drive impactful solutions.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Casa Brugal | Oct 2021 - Present

Commercial Finance Manager

• Created Insightful dashboards in Power Bi to track sales performance at a global landscape. • Analyzed the IWSR global database, the benchmark for beverage alcohol and data intelligence, to gather insights and assess market trends and positioning. • Bolstered the commercial, marketing, and leadership teams in gathering insights derived from analyzing internal and external data. • Worked with a cross-functional team in redefining the Edrington’s Data and Analytics (D&A) strategy. • Supported the leadership team by assessing the financial impact of different courses of action. • Improved the pricing process by creating an automated pricing solution, based on a SQL code, that drastically reduced the time spent in calculating new price lists (-99.6% less updating time). • Supported decision making by using ML algorithms to forecast macroeconomic variables. • Became responsible for creating insightful and appealing presentations displaying results shared with the Edrington board.
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BanreservasRD | Mar 2020 - Oct 2021

Business Control Manager

• Led and trained a Data & Analytics (D&A) team formed by three analysts. • Created, designed, and distributed consolidated business reports to enlighten executives with a detailed description of business performance. • Participated in the definition of the strategic plan and budget of the business segments. • Contributed to maintaining a dynamic results measurement scheme tied to consequences and objective variable compensation system.

BanreservasRD | Apr 2019 - Mar 2020

Cash Management Coordinator

• Performed data mining to create business reports that tracked the performance of the Corporate and Business portfolios and assessed compliance regarding the operation of the different products and services of the cash-management portfolio. • Evaluated Corporate and Business customer portfolios to identify business opportunities. • Developed strong business cases to support the introduction of new cash- management products and services. • Performed customer profitability analysis to measure the financial feasibility of business agreements. • Improved the compliance process with the reciprocity agreements by creating a SQL code that identified charges when required and reduced the time spent performing that task by 99.9%. • Prepared the nomination document that placed Banreservas as the winner of Global Finance’s Treasury and Cash Management Awards 2019 for the Dominican Republic.

Claro RD | Oct 2017 - Mar 2019

Senior Customer Intelligence Analyst

• Designed commercial strategies to acquire and develop customers (Upsell, Cross-sell). • Performed data mining for customer profiling aimed at managing customer relationships according to their lifecycle stage and campaign targeting. • Analyzed massive volumes of data to discover insights that helped to identify customers that appeared in non-fiber zones but, in practice, had optical fiber nearby.

Banco Popular Dominicano | Nov 2016 - Oct 2017

Assistant Analytical Marketing Manager

• Performed data mining and applied classification algorithms for customer profiling and campaign targeting. • Assessed the email marketing campaigns’ performance. • Created insightful and appealing dashboards and presentations displaying the credit and debit card’s portfolio performance.

Deloitte Centroamérica y República Dominicana | Sep 2015 - Feb 2016

Economic Consulting Intern

• Carried out interviews at an international level to gather insights from businesspeople on the trade limitations they face when doing business with Caribbean countries. • Collected and analyzed trade data from Trade Map to assess trade patterns between countries and proposed solutions to ease trade between nations. • Prepared economic consulting reports detailing research findings and proposing suggestions to address customers’ concerns.

My Education

Take a look at my formal education

Master of Science - MS, FinanceUniversity of Aberdeen | 2021
Data Science Bootcamp, Data ScienceIE University | 2021
Bachelor's degree, EconomicsPontificia Universidad Católica Madre y Maestra | 2016

About Me

Karla Santos

Highly competitive, innovative, and results oriented economist with proven evidence of talent for transforming raw data into valuable business information for data-driven decision making.

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