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Andrey Katorgin

Andrey Katorgin

Data Analyst

Data Driven Lab | Belgrade

Technologies

My Portfolio Highlights

My New Track

Data Analyst

My New Track

Data Analyst

Algorithmic artist, painting vibrant pictures with lines of code.

My Work

Take a look at my latest work.

project

Investigating Netflix Movies

DataLab

Project: Hypothesis Testing with Men's and Women's Soccer Matches

DataLab

The Android App Market on Google Play

DataLab

Project: Hypothesis Testing in Healthcare

project

Investigating Netflix Movies

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Data Manipulation with pandas
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Data-Driven Lab | Mar 2022 - Present

Senior Data Analyst

- Engineered an OKR dashboard (from data structuring to visualization) for C- level management, driving decision-making efficiency across both short and long-term planning horizons. This resulted in a ROAS growth from 140% to 400%. - Automated company reporting in domains such as product management and research (integrated with QuestionPro), along with HR (integrated with DigitaHR), enhancing operational efficacy. - Formulated regular key metric monitoring reports and product decision dashboards, leading to a 3-fold decrease in client fund withdrawal times and a 5% reduction in user churn due to payment method stabilization.
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mos.ru | Feb 2020 - Mar 2022

Senior Data Analyst

Managed report and dashboard development for Moscow's executive authorities (mos.ru), driving strategic improvements: - Devised a COVID-19 dashboard to mitigate the pandemic's impact across Russia. The tool assisted in effectively redistributing scarce resources nationwide. - Fostered a culture of charity on mos.ru. Executed an analysis to determine the optimum preset donation amount for result maximization. - Conducted comprehensive analyses on various stimulus measures, optimizing voter participation for the Moscow elections.

GroupM | Oct 2015 - Feb 2020

Digital Analyst

Assisted large clients in enhancing their business KPIs: - PUMA Russia: Amplified digital revenue by 100% YoY with ROI exceeding 300%. - Citibank Russia: Augmented leads from the web by 200%, while maintaining CPL at the same level. - Beiersdorf Russia: Facilitated technical project development and implementation for targeted actions monitoring using Google Analytics, Yandex Metrics, Omniture, GTM. This enabled the identification of optimal ad targeting and maximized awareness at a minimal cost. - IKEA Russia: Set up web tracking using Omniture, regular traffic, and KPIs monitoring which aided in optimizing digital marketing channel performance.

MEC | May 2014 - Sep 2015

Digital Marketing Manager

- Developed and presented SEM strategies for large clients. - Launched and optimized advertising campaigns for major clients across Google Adwords, Yandex Direct, YouTube, VK, Facebook, and myTarget. - Conducted PPC channels analysis and regularly reported on channel performance. - Prioritized tasks and provided training to SEM managers.

ЦИАН ГРУПП | Sep 2011 - May 2014

Digital Marketing Manager

- Attracted targeted traffic via PPC, SMM, and affiliate networks. - Analyzed ad campaign effectiveness using Google Analytics, Yandex Metrics, LiveInternet. - Delivered regular reports. - Coordinated contractors and managed billing processes.

Begun | Jul 2010 - Aug 2011

SEM Manager

Digital media planning for customers: - Web analysis - Development of new advertising campaigns and optimization of existing ones - Keywords, stop words, URL-addresses selection, ads creation

MTS Group | Jun 2008 - Oct 2009

Technical Support Engineer

N/A

My Education

Take a look at my formal education

Data ScienceYANDEX PRACTICUM | 2023
Python Programmer TrackDataCamp | 2020
Data AnalystYANDEX PRACTICUM | 2020
Data Analyst with Python TrackDataCamp | 2020
Master's degree, Political Science and GovernmentRussian State University of Tourism and Service | 2011

About Me

Andrey Katorgin

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