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Kieran Dickson

Kieran Dickson

Data Analyst

Vevo

Technologies

My Portfolio Highlights

My New Course

Intermediate SQL

My New Course

Joining Data in SQL

My New Course

Financial Modeling in Excel

My New Course

Intermediate SQL

Data maestro, orchestrating analytical melodies for data-driven decisions.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

project

Analyzing Students' Mental Health

course

Intermediate SQL

course

Financial Modeling in Excel

course

Data Manipulation in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Vevo | Nov 2022 - Present

Data Analyst

Ideate with Data Leads on solutions to improve data accessibility and increase stakeholder adoption of Analytics tools. - Experienced data visualisation using Looker Dashboards to inform department needs. - Compiling trends information on the YouTube algorithm & potential revenue opportunities in growing markets. - Work with internal & external stakeholders to create automated reports of key trends. - Maintaining databases regularly to ensure data integrity. - Provide departments with month-by-month and quarter-by-quarter reviews for different business functions, including consumption, revenue, and opportunities for experimentation. - Generating revenue and viewership reports for senior leadership on key business insights - Prepare performance reports on a monthly/quarterly basis to understand and enhance content performance, feeding insights to relevant stakeholders. - Use audience growth strategies to ensure all public content is best optimised for organic reach for artist campaigns Key Achievements - Creating a database to track uploads to YouTube from key partners to highlight areas of development with label and partner relations to reinforce the company value proposition. - Analysing & visualising day-part viewership for programming teams to optimise viewership leading to longer watch time and improving the commercial potential of music videos. - Enabling sales teams with viewership and demographic information relative to specific campaigns to optimise performance, helping secure business deals. - Developing experimentation that helped to increase the Click Through Rate and watch time of Vevo Playlists by over 90% in key territories
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Vevo | Oct 2020 - Nov 2022

Growth Strategy Manager

N/A

Shell | Jun 2018 - Oct 2020

YouTube Channel Owner & Strategy Advisor

- Utilise expertise to provide support to the company and stakeholders on a global basis to develop compliance strategies for YouTube, ensure the channel adheres to YouTube best practices, latest trends and editorial direction - Analyse and interpret data to make high-level decisions relating to content that will be made public and what does not - Use audience growth strategies to ensure all public content is best optimised for organic reach - Optimise titles, descriptions, and keywords to be SEO focused, produce and edit metadata and copy for videos and channels - Prepare performance reports on a monthly/quarterly basis to understand and enhance content performance, feeding insights to relevant stakeholders - Responsible for daily channel management operations such as editing, scheduling, creating artwork for channels and channel optimisation - Identify global and regional YouTube trends and use these insights to shape content strategy - Communicate with internal commercial and marketing teams keeping them updated on YouTube performance and future strategy Key Achievements: - Recognised for being a key member of staff who grew subscribers from 77,000 to 410,000 in 24 months, this was achieved by delivering a focus strategy, transforming and optimise content - Worked with external contractors to produce multiple films that have received over 1 Million views - Delivered cost reductions by conducting investigations into an external agency that was selected to support the business with developing the strategy for YouTube, following an investigation, identified that the company refused to be transparent in their activities. Managed a project that integrated the process of uploading and governing of content into an existing platform for all other social media assets, which improved the quality of the overall social analytics to lines of business to help with benchmarking. The project saved the company £500,000 p/a

Sing King | Jul 2015 - Jun 2018

Channel Manager & Content Creator

- Held accountability for daily running of the channel by delivering innovative content - Accountable for the training and direct management for a team of Creators, maximised productivity through ongoing performance monitoring and review - Continual analysis YouTube analytics and other data sources; provided regular updates on channel activity to contribute actionable insights and strategies for growth which led to tripling the channel’s watch time to over 5 million per day, ultimately helping to grow the channel from a quarter of a million subscribers to just 4 million subscribers in less than three years - Demonstrated excellent influential skills by representing the company in contractual and commercial negotiations with licence holders, brands, labels and companies including major music publishers, YouTube, Networks and many independent companies and creators - Identified and sourced new studios to provide improved Karaoke backing tracks for the channel, substantially increasing the quality of content - Collaborated with creators and other third parties to deliver on-brand content collaborations which supported the growth of the channel - Enhanced company awareness by attending Sing King at industry events, enhanced revenue by developing networks and financial investments Key Achievements: - Grew the channel from 150,000 at beginning of tenure to 4.5Million subscribers in three years, this led to the company being ranked in the top 800 channels on the entire YouTube site, number one channel for karaoke on the site, and the first fully music licensed karaoke channel on the site. Generating over 1.5 billion organic views - Collaborate with Project Manager to create a CMS that would was able to take in video and monetary performance reports and generate royalty breakdowns for individual music publishers

PureSolo | Jun 2013 - Jun 2015

Content & Project Manager

- Managed numerous projects relating to enhancement of mobile devices; monitored all project deliverables including timing, scope and budgets to mitigate any risks - Collaborated with the in-house team of developers for iOS and Android to support with App development - Designed and documented test cases, with full coverage from user stories and acceptance criteria. Ensured inclusion of testing for both positive and negative scenarios - Provided feedback to Music Publishers by creating Royalty reporting based on the usage of the app Key Achievements: - Delivered a Karaoke App for promotional material for the movies Annie in 8 different languages for both Android and iOS - Helped to deliver a karaoke app for the Elvis Presley Estate and Roc Nation for both Android and iOS

NARIP | Sep 2012 - Dec 2014

Audiovisual Technician

Working with the National Association of Record Industry Professionals (NARIP) during Music Supervisor Sessions. Personally responsible for coordinating sessions and capturing all audiovisual elements for pitches with major Hollywood music supervisors including Toddrick Spalding (High Bias Industries), Bobby Gumm (Trailer Park), Heather Kramer (Create Advertising) and Angela Leus (Universal Pictures).

Whitbread | Feb 2010 - Oct 2013

Waiter/Bar Staff/ Team Leader

N/A

Game Retail Ltd. | Sep 2008 - Jan 2010

Customer Service

N/A

My Education

Take a look at my formal education

BH(Hons), Music BusinessAcademy of Contemporary Music | 2012
Higher Diploma, Music PerformanceThames Valley University | 2008

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