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Dr.Kiranmayi Pulipaka

Dr.Kiranmayi Pulipaka

Certified

Senior Manager

Rural Health Link | Seattle

Technologies

My Portfolio Highlights

My New Course

Large Language Models (LLMs) Concepts

My New Certification

SQL Associate

Champion of data integrity, ensuring accuracy in the age of information overload.

My Work

Take a look at my latest work.

course

AI Ethics

course

Intermediate Python

Python

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

AI Fundamentals

AI Fundamentals

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Rural Health Link Inc. | Nov 2024 - Present

Data Science Specialist

Responsible for building Data Science and Gen AI Solutions

Merkle | Apr 2023 - Apr 2024

Senior Manager - Advanced Analytics

Orchestrated the full spectrum of analytics and operations for multiple client partners CRM program, spanning across multiple channels such as Email, Direct Mail, Paid, Social and Web [e.g. Responsible for providing ML driven direct mail campaign strategies for a financial institute to manage an annual budget of $80M-$100M, resulted in increase of Marketing ROI by ~30%] Lead the development and execution of the team’s technical/analytical roadmap, project goals and drive clarity for internal and business client partners [e.g. Lead cross-functional discussion to promote ML Model adoption, advocate for controlled A/B testing and educated marketing, creative and strategy team on transitioning to ML- driven personalized campaigns] Hire, nurture, mentor and manage a team of 3-5 data scientists, 5-7 data analysts as well as 2-3 analytics mangers based in USA and India Manage multi-vendor teams, develop onboarding plans, quarterly/annual analytics goals and define SOW
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Merkle | Oct 2020 - Apr 2023

Manager

Lead a team of analysts/data scientists to build, develop and maintain data models, reporting systems, dashboards and performance metrics, actionable insights, testing plans, and optimization recommendations Identify and Develop Integrated solutions for optimized and effective modeling, reporting and workflow management [e.g. Develop an automated portfolio of dashboards and scheduled personalized reports by streamlining data flow and data refresh structure which improved decision making time for end user by 70%] Create and manage documentation and appropriate procedures necessary to enforce standards, communicate best practices, define roles and responsibilities, and sustain ongoing operations. Define and promote effective documentation best practices internally and externally Mentored and managed a team of 4-5 data scientists and analysts based within USA

Merkle | Jul 2018 - Oct 2020

Lead Analyst - Advanced Analytics

Perform large scale and complex data analysis to drive actionable insights [e.g., Developed a attribution model for an auto industry that resulted in 12% increase in Marketing ROI; Identified bottle necks and suggested actions for an e-commerce site that improved customer engagement rates by 60%] Build machine-learning models for various CRM Solutions [e.g., customer targeting, market segmentation, sales/revenue prediction, fraud detection] Create impactful and automated reports and dashboards to drive data-driven decision making and for analytical insights and inferences

Indian Institute of Science | Aug 2016 - Aug 2017

Research Associate

Interested Research Areas: New Product Portfolio Management, Decision Making of NPD, Product Pricing and Demand Forecasting

Indian Institute of Science | Aug 2013 - Jan 2017

Teaching Assistant

I independently taught various topics in Applied Operations Research and Operations Management courses for post graduates. Topics: Multi Criteria Decision Making, Linear Programming, Dynamic Programming, Operations Strategy, New Product Management, Product and Service Design, Project Management, Forecasting Techniques, Quality Control and Management.

Indian Institute of Science | Aug 2011 - Jul 2016

PHD Student

of Decision-Making Tool(s) for Project Evaluation and Selection of New Product Portfolio Management”, analyzed and studied the Project Evaluation and Selection New Products through Case-let and other Descriptive Statistic Techniques. The study proposed a multi criteria model by appropriately integrating Data Envelopment Analysis (DEA) and Balanced Scorecard (BSC). Further, an algorithm (discrete and combinatorial optimization) for formulation of new product portfolio is developed and accordingly proposed a framework for implementation of the developed integrated DEA-BSC model. To test the workability and reliability of the proposed model, Computational Experiments in LINGO and Sensitivity Analysis is carried out respectively. This developed integrated DEA-BSC model and algorithm assist decision maker, to select the right set of projects for new product portfolio with higher development potential, profitability and minimize the associated risk. Advisor: Dr. M. Mathirajan, Chief Research Scientist

Ford Motor Company | Nov 2010 - Jan 2011

Graduate Intern

Project Title: B517-Glove Box Latch Handle Issue-A Detailed Study through Six Sigma Approach Problem Statement: Glove box latch handle comes off while opening Goal Statement: To analyze the factors influencing the glove box latch handle comes off issue and implements suitable action at supplier manufacturing locations Supervisor: N. Jayakumar, Senior Engineer STA

My Education

Take a look at my formal education

Doctor of Philosophy (Ph.D.), Management StudiesIndian Institute of Science | 2016
Diploma in Interior Design and Architecture, Interior DesignInterior Design Academy | 2014
Bachelor of Engineering (BE), Mechanical EngineeringOsmania University | 2011
IPE, MPCChaithanya | 2007

About Me

Dr.Kiranmayi Pulipaka

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