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Babu Chakraborty

Babu Chakraborty

Consultant

Indian Institute of Technology (IIT)

Technologies

My Portfolio Highlights

My New Track

Data Analyst

My New Course

Introduction to Python

Cognitive explorer, unraveling the mysteries of human-like AI.

My Work

Take a look at my latest work.

course

Data Manipulation with pandas

course

Introduction to Python

course

Intermediate Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Almabetter Advanced Analytics

Amity University PG in Business Analytics

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Jindal Fine Industries (Leader Cycles | HomeSide Appliances) | Apr 2023 - Present

Head of Digital Marketing Analytics | Branding | Partnership

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VMentor.ai | Jun 2022 - Mar 2023

Regional Manager (Digital Marketing | Data Analytics)

Business Development, Marketing, Digital Analytics, Project Management, Consulting Mid-Sized companies (SME), StartUp Mentoring, Digital Strategy Consultant, Content Marketing, Email Marketing, Training, Vendor Management, Digital Marketing, SEO, SEM, PPC, Performance Marketing, Social Media Marketing, Google Ads, executing Data Driven decisions.
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Al-Futtaim | Aug 2018 - May 2022

Manager (B2B | Digital Marketing | SAP Retail Analytics)

Championed the Digital Marketing, Analytics Drive Growth Hacker Project for SME, Market Research Project Management for MSME Retail, E-Commerce Digital Transformation Shopify Project for SME, and SAP Retail Analytics Project and delivered results to the Key Stakeholders. I managed consumer electronics, heavy appliances, product categories, key accounts, vendors, and contract management. Executed the B2B Airconditioning & electronics business across the region as Regional Manager of Retail. I've increased the business turnover and registered exponential growth of over 25% by making strategic decisions, consulting, and SME consulting with manufacturers, Factory Owners, and Small and Medium Business Owners. I worked as Digital Marketing Strategist, championed Marketing Teams, and applied data Analytics Growth Hacker skills. Relationship management with Key Vendors like Godrej, Blue Star, AFTRON, OEM, Product Managers, Buyers, Directors, and Clients. Also, spreadhead Project Management and contract negotiation and consulted SME, MSME, and Startup companies to scale their business and increase ROI by 18%

Elekta Gulf (OEM) | Nov 2014 - Jul 2018

Regional Manager (B2B | Modern Trade | Digital Marketing)

Responsible for the overall business operation like purchasing, pricing, budgeting, forecasting, revenue optimization, recruiting, Leading, and Planning Social Media Marketing, Digital Marketing Strategies for the entire region. I achieved exponential yearly growth in revenue with a line & brand extension, worked as a Key Digital Marketing Strategist, and added new Electronics and Home Appliances products like Cooking Ranges, Flat Panels, and Small Appliances. I have achieved 120% of the annual budget and 40% revenue growth from business channels. Worked closely with many SMEs, MSMEs, and Small Business Owners and helped them Accelerating Growth. I initiated creative ideas for driving various Marketing campaigns both online (Digital Marketing) and Offline, and It had added 25% revenue to the top line. Planning and executing consumer events for Branding and Advertising at a regional level. Mentored and Coached over 30+ team members. Kept heavy emphasis on learning and development and corporate upskilling.

Elekta Gulf (OEM) | Nov 2013 - Oct 2014

Key Account Manager

Responsible for managing the Key stakeholders across UAE and supporting the team with marketing tools, insights by analyzing raw data and extracting meaningful inferences out of it.

Signify | Jun 2010 - Nov 2013

Assistant Manager

I was responsible for overall B2B, B2C, SME, and MSME channel management from the dedicated SME distributors, dealers, and retailers and appointing New SME Channel Partners to promote Philips Consumer Lighting Products. My crucial achievement was setting up Signify, a Philips Lighting SME Distributor in Eastern UP, Rajasthan, and New Delhi. I traveled extensively across North Indian states, coved all urban and up- country markets with 10X MSME traction, and applied many Digital Marketing growth hacker strategies. I have worked closely with Digital Marketing Managers, Product Managers, Senior Directors, and Decision Makers and received Mentoring and Executive Coaching from them. I have worked with the Supply Chain and Digital Marketing Analytics teams for Product Demand Planning and Vendor Management Agendas. I actively participated in the GTM Lighting Project and did excellent Project Management to increase revenue, reach, and penetration into the MSME and SME segment. I achieved exponential growth by increasing the distributor's, Startup, Small business, MSME, and SME's business turnover and ROI and earned the best CSO award in 2011.

Max Life Insurance Company Limited | Jul 2009 - May 2010

Channel Manager

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Max Life Insurance Company Limited | Dec 2008 - Jun 2009

Assistant Manager

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Dalmia Advisory Services Pvt Ltd | Dec 2007 - Nov 2008

Business Development Manager

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Dalmia Advisory Services Pvt Ltd | Apr 2006 - Nov 2007

Business Development Executive

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My Education

Take a look at my formal education

Master of Science - M.Sc (Data Science), Machine Learning | AI | VizualisationCHANDIGARH UNIVERSITY | 2023
PG Diploma in Business Analytics & Intelligence , Data Analytics | Statistics|Amity University
Punjab Technical University
Amity University
University of Calcutta
MTech in Artificial IntelligenceIndian Institute of Technology (IIT) | 2025

About Me

Babu Chakraborty

I groom ordinary data to behave extraordinarily with my Python, SQL, and ML skills, and critical thinking. I drive a team with 110% on TAT by Coaching and demonstrating exceptional leadership skills.

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