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Leonardo Camacho

Leonardo Camacho

Executive

Camacho & Co | FDC & Burgundy Business School | Florianopolis, Brazil

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data visionary, envisioning a future transformed by the power of information.

My Work

Take a look at my latest work.

course

Introduction to Statistics

course

Introduction to Data Literacy

course

Data Storytelling Concepts

course

Introduction to Python

course

Introduction to Statistics

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

DataCamp Data Literacy Professional

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Data Manipulation with pandas
Introduction to Data Literacy

My Work Experience

Where I've interned and worked during my career.

Faculdade Hub | Oct 2025 - Present

Professor: AI Leadership, Governance and Culture

I teach advanced concepts and techniques that enable students to understand, design, and implement effective systems of governance and organizational culture for the age of Artificial Intelligence. My course bridges theory and practice, combining strategic management, data-driven decision-making, and ethical AI principles to prepare professionals for leadership in AI-driven organizations. Participants learn to foster innovation, accountability, and cultural transformation through governance models that align technology with human values and organizational goals.
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Ubiminds: You, International. | Mar 2025 - Nov 2025

SVP of Nearshore Strategy

I help US-based CTOs, CPOs, and tech founders close critical talent gaps swiftly, optimizing budgets without sacrificing quality or speed. By architecting targeted nearshore strategies, I empower companies to immediately boost product velocity and activate essential capabilities to tackle future growth challenges. Through Ubiminds’ Talent-as-a-Service model, I deliver elite LatAm talent seamlessly integrated into your teams, complete with full operational setup —equipment, security, compliance—all tailored to your specifications. This ensures you remain laser-focused on execution and innovation, whether you’re an industry leader or a high-potential disruptor. • Spearheaded the development of targeted nearshore strategies, enabling US-based tech leaders to swiftly close talent gaps. • Integrated elite LatAm talent into client teams, ensuring seamless operational setups tailored to specific needs. • Enhanced product velocity and innovation for clients, resulting in improved growth trajectories and budget optimization.

leonardocamacho.com | Jan 2025 - Present

Scientific Researcher

into groundbreaking research and publications that redefine how businesses grow and how people thrive in a world that values balance and sustainability. My work bridges academic rigor and real-world application, providing leaders with actionable insights to navigate complex challenges and unlock long-term growth. Focus Areas: • Capabilities of Market-Oriented Companies: Identifying and activating the key capabilities that drive sustainable, scalable growth. • Developing Teams and People: Exploring unconventional methods that align business success with personal fulfillment, fostering growth on both fronts. • Innovative Business Metrics: Designing one-of-a-kind triangulations that enhance predictability and effectiveness in decision-making. • Recent Research Papers: Insights from the most recent and relevant scientific papers connected to my ongoing research. My mission is to make complex ideas accessible and practical for leaders who dare to scale. Explore more about my research and insights at leonardocamacho.com.

Anytype | Jan 2024 - Present

Personal Knowledge Management Evangelist

I have been a passionate advocate for Personal Knowledge Management (PKM) since I was a teenager when I first learned to work with the Zettelkasten method. This journey began under the guidance of a Lutheran pastor who helped me overcome the challenges of dyslexia. He taught me the vital skill of "learning how to learn" and introduced me to the incredible discipline of PKM. With the advent of modern technological tools, I have experimented with many PKM systems. After extensive exploration, I chose to become an evangelist for Anytype, as it offers the best and most user-friendly approach to PKM. I am convinced that PKM is an essential knowledge area for humanity, and I am dedicated to helping people apply these techniques to enhance every aspect of their lives. Doing so can strengthen their sense of purpose and allow them to experience growing fulfillment in living their personal missions.

BWG | Jan 2023 - Apr 2025

Chief Revenue Officer

As Chief Revenue Officer, reporting to the CEO and family founders, I am accountable for leading revenue-related areas and processes for sales growth, marketing effectiveness, and customer growth. I look after our positioning in an extremely complex competitive landscape with several business units, each unique. This forces me to develop the capacity to oversee an extremely broad landscape and keep each BU with the necessary capabilities to win. Under my leadership, I have the pleasure and honor of working with top-notch professionals in the following Business Units: insurance for B2B and B2C, Communications and Endomarketing Consulting, Corporate Social Network, Culture Amp representative for Brazil, Payroll BPO, and the new business under development.

Pavilion | Oct 2019 - Apr 2023

Executive Member

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Digital Nomad | Sep 2022 - Jan 2023

Sabbatical until January 2023

After delivering a lot at Movidesk, coming from a strong success track record career, it is time to stop for a while. Breathing, thinking, surfing, and sailing, aiming for the next adventure. I am open to conversations about working, consulting, or even just ideas exchange (reach me thru DM). Some of my recent accomplishments in B2B tech: - Two out of three sales records as a Chief Revenue Officer in a very fast- paced scale-up, while leading a 100% rebranding and rebuilding a full marketing team; - Making an early stage profitable and enabled GTM on a large scale (that was amazing) while implementing a PLG method, reframing the business model and pricing completely; - Making a scale-up nationwide wide know and reputable, fully repositioning the company. All of these implementing and using leadership best practices, data-driven decision models and developing people to reach their great potential.

BWG | Jan 2021 - Dec 2022

Advisor

N/A

Movidesk | Feb 2021 - Oct 2022

Chief Marketing Officer | Partner

- Dois dos três melhores meses de vendas da história da companhia têm a marca do meu trabalho, enquanto eu servia aos times Marketing e Vendas simultaneamente. - Construi o melhor time de marketing que uma scale-up brasileira pode contar. Pessoas fortes, aguerridas, apaixonadas pelo negócio e pelo projeto de tornar a Movidesk o principal caso de crescimento do mercado. Meses seguidos marcando a organização com entregas relevantes. - Em tempo recorde criei uma nova estratégia de branding e posicionei a Movidesk de uma forma ainda muito mais relevante. Quando fizemos nossa virada de branding, foram muitas as mensagens de parabéns e os números (especialmente taxas de conversão) que melhoraram. - Desde meu primeiro minuto até o último, trabalhei tomando os maiores riscos e 100% fora da zona de conforto.

Movidesk | Jun 2021 - Feb 2022

Chief Revenue Officer (CRO) | Partner

N/A

SocialBase | Jan 2021 - Jul 2021

CEO

N/A

SocialBase | Oct 2018 - Mar 2021

Chief Revenue Officer

As the head of revenue I lead Marketing, Sales and Customer Success creating a single elite group responding to the full customer life cycle, value generation and revenue streams.

Knewin | Jan 2018 - Oct 2018

Director of Sales and Marketing

N/A

Knewin | Feb 2018 - May 2018

Chief Marketing Officer

N/A

ContaAzul | Nov 2016 - Feb 2018

Manager Brand Marketing, Corporate Communications and Social Media

I am proud to support the business with important achievement. Some examples are: putting the brand visible to a broad audience through PR strategy getting covered by relevant media (key-trade magazine cover, Harvard Business Review ,radios and TV etc) and the re-branding project are legacies I left there. With a full owner mindset, I was leading initiatives in PR, Branding and Social Media aiming growth os sales and brand awareness. My mission there was put the power of communications and information to contribute to the movement of revolution that ContaAzul is spearheading for SMB entrepreneurs and accountants. In my routine I use data to make decisions and to create insightful stories as well as actionable reports. I lead and develop people, also take care of budget, third party agencies and employees. I am comfortable handling many complex projects simultaneously, prioritizing and keeping the focus on the direction of the business strategy and targets. What did I do here? In a brief: - Drive and manage the branding strategy cross-company and channels. - Storyteller: creatively generate new stories and/or trends related to our business - PR: Develop strategies and action plans to deepen relationships with media and key stakeholders. Identifies emerging influencer groups and incorporates insights into communications strategy. - Social Media: Use SM channels to create engagement and nurture communities around our brand in line with company strategy while supporting business KPIs and targets.

ContaAzul | Jan 2016 - Nov 2016

Brand Marketing and Corporate Communications Manager

N/A

GLG (Gerson Lehrman Group) | Mar 2010 - Oct 2016

Marketing and Communications Advisor

This is per hour relationship. GLG demands me when their clients need advising about corporate communicarions, IR communications, Public Relations and branding in Brazil and Latam area. - Communications, Content Marketing, Marketing, Press Relations agency selection/procurement; - Strategy Assessment; - Media Relations; - Corporate Communications Projects; - Investor Relations Communications.

PR Newswire | Oct 2014 - Jan 2016

Sales Manager LatAm

Responsible for the development and performance of PR solutions and online communications tools sales activities, assigned to IT/Telecom/Technology, Startups, Logistics and Oil & Gas markets. I support executives of these industries to take the best of the global reputable PR Newswire's solutions. Staffs and directs sales activities and towards the achievement of maximum profitability and growth in line with company vision and values. Established plans and strategies to expand the customer base in the marketing area and contributes to the development of training and educational programs for clients and peers, when requested. PR Newswire is a global leader in Public Relations solutions supporting savvy executives, marketers, communications and PR professionals.

PR Newswire | Jan 2013 - Sep 2014

Content Specialist

I handle with a huge flow of news with a broad angle of covering, mainly business releases. I am proud to be part of a global team made by engaged, interesting and nice people.

Andaluz | Comunicação, Design e Marketing | Dec 2010 - Dec 2011

Diretor de Atendimento

Responsible for managing the portfolio of customers, customer prospecting and contract administration.This included management and control of internal financing; and a diversity of other administrative needs. In this Key Account Director role, a major achievement was to increase the number of new clients; and thereby to improve operating income by 60%. I also implemented a Customer Relationship Management tool which added proven value to the organization; developed and implemented their web- site; and designed and implemented other social media. All of these personal achievements enabled the company to both improve relationships with current stakeholders; and to create and develop relationships with new clients.

Novo Nordisk | Jan 2007 - Dec 2010

Corporate Communications Specialist

Act as an advisor for corporate communications and hands on execution positioning (communications) strategies related to media, NGO’s and key stakeholders, think tanks, industry groups, government, regulatory agencies and other relevant parties of interest to Novo Nordisk. Internal Communications: content production and communications channel management, communications measurement, ensure local alignment with global positioning, play as communications partner to executives of all levels. Some other responsibilities included: - Take part in planning and executing agreed plans for internal communications, international iniciatives, media relations in strategic areas including biofuel; Build and maintain contact to key media and drive media coverage on strategic themes - Monitor and study debates and opinion building in the media to determine possible effects on interest of the company - Craft key messages internally to communicate projects, strategy and change management; - Develop outlines, speaking points, and supporting visual materials; - Provide counsel and education to lines of business and stakeholder relations team in the area of media relations and editorial matters; - Contribute to developing global impact via close cooperation with colleagues from HQ; - To secure full alignment with other units.

Novo Nordisk | Dec 2005 - Dec 2007

Corporate Communications Analyst

Internal and external communication, internal surveys, internal communication consultancy, internal media publisher and producer, change management communication, projects communication, communication planning based on research and associated evidence, internal surveys and focus group facilitation, stakeholder relations (internal and external).

Hospital Dilson Godinho | Feb 2006 - Nov 2006

Marketing & Comunication Coordinator

- Public Affairs and Community Management; - MarComm planning; - Endomarketing; - Development of tools and channels of internal and external communication; - Events management; - Press Relations; - Marketing Research; - Strategic Planning assistance. Major Achievements: - Implementation of channels and communication processes; - Upgrading of a major fund-raising program, the "Dê um troco no câncer" (Give a change in Cancer), significantly increasing the generation of spontaneous media.

FSB Comunicações | Jan 2006 - Jan 2006

Crisis Management - Vallourec & Mannesman Case

This Public Relations and Communicatinos agency in Brasil was assisting largely multinational industry to face a image crises. The duties of this professional during this demand was: - Scenario evaluation; - Diagnosis and monitoring of relationships with the community, NGOs and press; - Follow up meetings between company managers with community representatives.

Novo Nordisk | Jan 2004 - Nov 2005

Intern/Trainee

Working with corporate communications, events organization, content production about corporate subjects in English and Portuguese.

My Education

Take a look at my formal education

Artificial Intelligence - Machine Learning, Generative AI and Natural Language Processing, Artifi...FIAP | 2027
Mestrado, Administração e Negócios: Estratégia, Lderança e Inovação  · (MayFundação Dom Cabral | 2025
Postgraduate Degree, Administração e Negócios  · (October 2022 - OctoberSaïd Business School, University of Oxford | 2023
CS50, Computer ScienceHarvard University | 2019
MBA, Business ManagementFGV - Fundação Getulio Vargas | 2011

About Me

Leonardo Camacho

I am a father and husband. I like sports, cooking, and I am 100% a morning person. I have extensive experience as a C-level executive in business growth, specializing in tech B2B. Now I am pursuing both my PhD and a career change.

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