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Learn the Art of Storytelling with Data
People value the information data may hold and also appreciate the value of stories. Data storytelling is the art of building a narrative around the insights provided by data. It combines the intellectual and emotional in a meaningful and memorable way that leads to action, whether for individuals or within organizations.
In recent years, data storytelling has become an essential skill that involves using data insights to make strategic decisions and promote positive change. It’s a skill that allows you to communicate insights effectively, often using a combination of visualizations and a compelling narrative.
Explore Data Storytelling Examples
This data storytelling concepts course provides the fundamentals and the most effective ideas for how to be a great data storyteller. By looking at data storytelling examples, you will learn how to reveal the results of your analysis, highlight trends, and explain occurrences in a memorable way. The course encourages you to communicate compellingly, helping you promote understanding and inspiring change.
Telling a Great StoryFree
In this chapter, you will learn the importance of telling a good story and how to approach structuring a blockbuster data story.Why tell a story?50 xpThe straight story50 xpThe very human basis for data stories50 xpBrainstorming about data stories100 xpBrain drain50 xpHow to engage a brain100 xpBuilding a blockbuster story50 xpWhat kind of data story component is it?100 xpData story qualities50 xpFreytag's story structure100 xp
Data Story Components
Step through the elements of a great story and understand how to level up your data storytelling skills.Know your audience50 xpAudience impact100 xpWho is my audience?50 xpNon-technical vs. technical audiences100 xpSet the scene50 xpWell, this presents a problem50 xpOperational or strategic?100 xpMaking a scene50 xpBuilding tension50 xpOrder the inductive reasoning steps100 xpInductive versus deductive reasoning100 xpThe tension is mounting...50 xpThe climax and moving forward50 xpThe natural order of analysis100 xpClick to start here!100 xpForming the narrative100 xp
Visualizing Your Story
Discover best practices and common pitfalls to using visualizations in a data story.Starting smartly with charts50 xpWhat kind of chart would you use?100 xpChart your course100 xpChart smart50 xpCredibility in visualizations50 xpBeing completely credible100 xpMust be seen to be believed100 xpIn data we trust50 xpEliminate clutter and focus attention50 xpDecluttering in practice100 xpDeclutter, focus attention, and spark joy50 xpFocusing attention in a good way100 xpStoryboard your results50 xpThere is a storyboard to be told50 xpStoryboard game100 xpBoard of the Rings: one story to rule them all100 xpWrap-up50 xp
PrerequisitesCommunicating Data Insights
Joe FranklinSee More
Associate Data Literacy and Essentials Manager, DataCamp
Joe received a Master of Science in Predictive Analytics from Northwestern University that he paired with a passion for education to become a stand-out expert in the field of Data Literacy. He is passionate about unlocking the data potential within everyone to succeed in the evolving digital world.