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Data Storytelling Concepts

Elevate your data storytelling skills and discover how to tell great stories that drive change with your audience.

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2 Hours12 Videos43 Exercises
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Course Description

Learn the Art of Storytelling with Data


People value the information data may hold and also appreciate the value of stories. Data storytelling is the art of building a narrative around the insights provided by data. It combines the intellectual and emotional in a meaningful and memorable way that leads to action, whether for individuals or within organizations.
In recent years, data storytelling has become an essential skill that involves using data insights to make strategic decisions and promote positive change. It’s a skill that allows you to communicate insights effectively, often using a combination of visualizations and a compelling narrative.

Explore Data Storytelling Examples


This data storytelling concepts course provides the fundamentals and the most effective ideas for how to be a great data storyteller. By looking at data storytelling examples, you will learn how to reveal the results of your analysis, highlight trends, and explain occurrences in a memorable way. The course encourages you to communicate compellingly, helping you promote understanding and inspiring change.
  1. 1

    Telling a Great Story

    Free

    In this chapter, you will learn the importance of telling a good story and how to approach structuring a blockbuster data story.

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    Why tell a story?
    50 xp
    The straight story
    50 xp
    The very human basis for data stories
    50 xp
    Brainstorming about data stories
    100 xp
    Brain drain
    50 xp
    How to engage a brain
    100 xp
    Building a blockbuster story
    50 xp
    What kind of data story component is it?
    100 xp
    Data story qualities
    50 xp
    Freytag's story structure
    100 xp
  2. 2

    Data Story Components

    Step through the elements of a great story and understand how to level up your data storytelling skills.

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    Know your audience
    50 xp
    Audience impact
    100 xp
    Who is my audience?
    50 xp
    Non-technical vs. technical audiences
    100 xp
    Set the scene
    50 xp
    Well, this presents a problem
    50 xp
    Operational or strategic?
    100 xp
    Making a scene
    50 xp
    Building tension
    50 xp
    Order the inductive reasoning steps
    100 xp
    Inductive versus deductive reasoning
    100 xp
    The tension is mounting...
    50 xp
    The climax and moving forward
    50 xp
    The natural order of analysis
    100 xp
    Click to start here!
    100 xp
    Forming the narrative
    100 xp
  3. 3

    Visualizing Your Story

    Discover best practices and common pitfalls to using visualizations in a data story.

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    Starting smartly with charts
    50 xp
    What kind of chart would you use?
    100 xp
    Chart your course
    100 xp
    Chart smart
    50 xp
    Credibility in visualizations
    50 xp
    Being completely credible
    100 xp
    Must be seen to be believed
    100 xp
    In data we trust
    50 xp
    Eliminate clutter and focus attention
    50 xp
    Decluttering in practice
    100 xp
    Declutter, focus attention, and spark joy
    50 xp
    Focusing attention in a good way
    100 xp
    Storyboard your results
    50 xp
    There is a storyboard to be told
    50 xp
    Storyboard game
    100 xp
    Board of the Rings: one story to rule them all
    100 xp
    Wrap-up
    50 xp

In the following tracks

Data Literacy ProfessionalData Storytelling

Collaborators

Collaborator's avatar
John T. Miller

Prerequisites

Communicating Data Insights
Joe Franklin HeadshotJoe Franklin

Associate Data Literacy and Essentials Manager, DataCamp

Joe received a Master of Science in Predictive Analytics from Northwestern University that he paired with a passion for education to become a stand-out expert in the field of Data Literacy. He is passionate about unlocking the data potential within everyone to succeed in the evolving digital world.
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