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Lourdes Medina

Marketing Data Analyst

Bray Int

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My Portfolio Highlights

My New Course

Introduction to Power BI

Data visionary, envisioning a future transformed by the power of information.

My Work

Take a look at my latest work.

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Understanding Data Science

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Introduction to Power BI

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Introduction to DAX in Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Bray International, Inc. | Sep 2021 - Present

Web Development and Content Supervisor

● Leading a team of 2 designers and 3 developers to grow the Bray.com website through developing user friendly pages. ● Built analytical tooling to improve organizational efficiencies and reduce manual efforts. ● Developed dashboards using PowerBI and Google Data Studio to help drive business decisions with data insights. ● Conducted in depth analysis into digital marketing data to understand business processes and provide actionable recommendations on areas of improvement. ● Synthesized data from multiple sources including Google Analytics, Azure Application Insights, LinkedIn Marketing Solutions API and Microsoft Clarity. ● Monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics. Web & Mobile optimization continuous improvements, including best practices for SEO. ● International SEO performance track, rich content, technical structure and media improvements.
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Bray International, Inc. | Aug 2019 - Sep 2021

Production Artist

the Bray.com website. ● Set up Google Analytics and Google Search Console accounts, filling up the website with all of the company and product information, as well as Sitefinity and Azure configurations. ● Created and executed new website development product roadmap, from ideation, alpha/beta and launch, including a multilingual feature with 5 additional websites in ES, DE, FR, ZH and PT. ● Developed and executed SEO strategy for the website, and helped to increase our online brand awareness by improving performance, enhanced SEO rich content, technical structure and media. ● Web & Mobile optimization, including best practices for SEO. ● Developed dashboards using PowerBI and Google Data Studio to help drive business decisions with data insights. ● Designed custom widgets and marketing tools alongside 2 developers, eventually overseeing the small team.

IKON | Jan 2019 - Aug 2019

Innovation Strategist Manager

● Applied methodologies to promote innovation growth into the company's first two real estate developments. ● Provided regular reporting for management and cross-functional groups to help form the design of products/roadmaps. ● Conceptualized and developed disruptive, agile and profitable real estate products and services to promote growth. ● Analyzed complex and large data sets to identify opportunities for optimization and improvement. ● Participate and coordinate process SEO and performance improvement tasks and initiatives. ● Oversaw, evaluated and recommended opportunities drawn from PowerBI and Google Data Studio.

IKON | Oct 2017 - Aug 2019

Brand Manager

● Led a team and worked on real estate branding, brochures, digital marketing campaigns, social media, UX/UI design for websites and applications. ● Set up Google Analytics and Google Search Console accounts. Developed dashboards using Google Data Studio. ● Improved SEO rich content, technical structure, optimization and media for several Real Estate websites. Web & Mobile optimization, including best practices for SEO. ● Managed projects and led staff from multiple departments, facilitating on- time and on-budget completion of cross-functional initiatives. ● Managed Facebook Ads campaign and budget. ● Reviewed, studied overall allocation assigned procurement content to achieve planned goals.

H7 Creativos | Jan 2016 - Sep 2017

Sr. Creative and Web Designer

● Participated twice in the development and art direction of Monterrey's International Book Fair, 2016 and 2017. ● Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts. ● Set up Google Analytics and Google Search Console. SEO Audits and improvements. ● Managed Facebook Ads campaign and budget. ● Strengthened the visual identity of clients in order to provide a consistent message in all official documents, media, and advertising in order to create credibility in the marketplace.

Interaktiva | Oct 2014 - Feb 2016

Lead Creative Designer

● Developed and honed skills in 3D design using Cinema 4D and assisted in brand development. ● Created digital graphics for brands such as Trazzo, Ucalli, La Birra, Udem, Lleno tu Loko among others.

Infinita Studio | Nov 2012 - Oct 2014

Jr. Graphic Designer

N/A

Cadena + Asociados Branding | Jan 2014 - Apr 2014

Graphic Designer Internship

N/A

Conceptual Impresiones | Nov 2012 - Feb 2013

Graphic Designer

N/A

My Education

Take a look at my formal education

Lic. Diseño Gráfico, Diseño gráficoUniversidad Autónoma de Nuevo León | 2013
ESL Mt. San Antonio College | 2012

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