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Muhammad Nadeem Salam

Muhammad Nadeem Salam

Senior Data Analyst

Code District | Lahore, Pakistan

Technologies

My Portfolio Highlights

My New Course

Case Study: Analyzing Customer Churn in Power BI

My New Course

Case Study: Analyzing Healthcare Data in Power BI

My New Dataset

Smart Bikers Sales Analysis Dashboard

My New Course

Case Study: Analyzing Customer Churn in Power BI

Data juggler, effortlessly balancing variables to unlock insights.

My Work

Take a look at my latest work.

course

Case Study: Analyzing Customer Churn in Power BI

course

Case Study: Analyzing Healthcare Data in Power BI

dataset

Smart Bikers Sales Analysis Dashboard

course

Case Study: Analyzing Customer Churn in Power BI

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Microsoft Microsoft Certified: Power BI Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
Introduction to DAX in Power BI
Understanding ChatGPT

My Work Experience

Where I've interned and worked during my career.

Code District | Jul 2024 - Present

Sr. Data Analyst | Digital Marketing Consultant

N/A

PolyVista | Mar 2022 - Jun 2024

SEO Manager | Sr. Data Analyst | Team Lead

Project : ChartExpo.com • Work with the development team to ensure SEO best practices are properly implemented on newly developed website. • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. • Analyzing website traffic to find the hidden trends and anomalies in data. • Designing charts and dashboards for Data Analysis, Reports and website blogs using Power BI & MS Excel. • Extracting data, transforming it in suitable format and then analyzing it using Pivot Table, Lookups and dashboards in MS Excel to find actionable insights. • Measuring & monitor performance on defined KPIs. • Analyzing conversions data and preparing reports of KPIs for Top management. • Creating Yearly, Quarterly, Monthly and Weekly plan for team. Assiging tasks to resources based on these plans. • Continously monitoring KPIs to check whether they going to meet our targets and updating startegy according to results. • Creating proper reporting channel and format to increase resource efficiency. • Managing team and training them to increase productivity. • Performing quries on data to update website content. • Implementing new strategies based on Data Analysis. • Perform ongoing keyword research and optimization. • Optimize website speed by analyzing Core Web Vitals performance. • Competitor Analysis. • Tools & Technologies: MS Excel, Power BI, Wordpress, SQL, Google Analytics, Google Trends
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PolyVista | Oct 2018 - Jan 2023

Sr. Data Analyst | Team Lead SEO Team

Project: PPCexpo.com • Work with website development teams to ensure technical SEO best practices are properly implemented. • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI. • Extracting data, transforming it in suitable format and then analyzing it using Pivot Table and dashboards in MS Excel to find actionable insights. • Develop and ensure implementation of SEO best practice guidelines and documentation. • Performing quries on data to update website content. • Researching and implementing content recommendations for organic SEO. • Performing Keyword Research and optimizing the blogs on keywords to increase traffic and conversions. • Analyzing search results via Web Analytics and other specialist software. • Optimizing websites and landing pages. • Conducting website audit to find. • Tools & Technologies: MS Excel, Google Analytics, Wordpress

PolyVista | Apr 2016 - Oct 2018

Team Lead | Business Analyst

• Working on Text Mining projects with a local team of developers and team leads. • Project Planning with effort estimation for project phases and project milestones; Managed deliverable based upon project plan. • Closely working with Marketing team, Software engineers and BI developers to understand the project requirement, helping them in designing the application according to the enterprise standards. • Provide analytical services to explore data by identifying key requirements. • Extracting, cleansing and transforming data into suitable format for data analysis. • Create tables, views & stored procedures in SQL to perform various analysis tasks. • Automatic SQL tasks using VS Windows Forms to save time and increase team productivity. • Turn Data into Insight. Generate reports for Text mining results for clients. • Provide critique in order to make further development in preexisting text mining tool so that faster, efficient and more Quality information can be extracted in a given scenario. • Suggest changings in user interface to make the tool more reliable, friendly and effective. • Target Sources to extract data for analysis regarding product service or upcoming technologies. Perform Data Scraping according to the given requirements. • Tools and Technologies: Visual Studio, MS Excel, SQL Server, SSRS, MS Project, MS Visio.

PolyVista | Apr 2013 - Apr 2016

Data Driven Business Analyst

• Working on Text Mining projects with a local team of developers and team leads. • Project Planning with effort estimation for project phases and project milestones; Managed deliverable based upon project plan. • Closely working with Marketing team, Software engineers and BI developers to understand the project requirement, helping them in designing the application according to the enterprise standards. • Provide analytical services to explore data by identifying key requirements. • Turn Data into Insight. Generate reports for Text mining results and also work on cubes. • Provide critique in order to make further development in preexisting text mining tool so that faster, efficient and more Quality information can be extracted in a given scenario. • Suggest changings in user interface to make the tool more reliable, friendly and effective. • Target Sources to extract data for analysis regarding product service or upcoming technologies. Perform Data Scraping according to the given requirements. • Tools and Technologies: Visual Studio, MS Excel, SQL Server, SSRS, MS Project, MS Visio.

Mobilink | Oct 2012 - Apr 2013

Customer Care Representative

Reporting, Selling, Calling

My Education

Take a look at my formal education

MCS, Computer ScienceVirtual University of Pakistan | 2017
MBIT, IT, BusinessUniversity of the Punjab, Lahore | 2012
BBIT, IT, BusinessUniversity of the Punjab | 2010

About Me

Muhammad Nadeem Salam

Microsoft Certified Power BI Data Analyst with expertise in Power BI, Excel, SQL, Python, Data Analysis, and Data Visualization. Passionate about transforming data into actionable insights to drive business success.

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