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Case Study: Analyzing Customer Churn in Power BI

BasicSkill Level
4.8+
6,164 reviews
Updated 10/2025
You will investigate a dataset from a fictitious company called Databel in Power BI, and need to figure out why customers are churning.
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Power BIData Visualization3 hr4 videos25 Exercises2,150 XP86,738Statement of Accomplishment

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Course Description

Are you ready to apply your Power BI skills to a real-world dataset?

Apply your Power BI skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Power BI case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating measures and calculated columns while simultaneously creating eye-catching report pages.

Prerequisites

Introduction to DAX in Power BIData Visualization in Power BI
1

Exploratory Analysis

In this first chapter, you'll start exploring the new dataset and revisit creating measures in Power BI to get a better understanding of why customers are churning.
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2

Investigating Churn Patterns

You'll continue by leveraging the Power BI knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.
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3

Visualizing your Analysis

In the last chapter, you'll create dashboard-style pages and arrange them into stories, so that you can share your results with stakeholders.
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Case Study: Analyzing Customer Churn in Power BI
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FAQs

Do I need prior Power BI experience for this course?

Yes. This course builds on Introduction to DAX in Power BI and Data Visualization in Power BI, so you should be comfortable creating measures, calculated columns, and basic visuals before starting.

What dataset is used in this case study?

You will work with a dataset from Databel, a fictional telecom company. The exercises walk you through analyzing their customer churn rates, reasons, and patterns.

What Power BI skills will I practice in this course?

You will create measures and calculated columns, build map visuals, analyze demographics and contract types, and design dashboard-style report pages that tell a cohesive story.

Who will benefit from this course?

Data analysts and BI professionals who have foundational Power BI skills and want hands-on practice building a churn analysis report from start to finish.

Will I learn how to present my analysis to stakeholders?

Yes. The final chapter focuses on dashboarding best practices and arranging your visuals into a cohesive story that you can share with stakeholders.

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