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Case Study: Analyzing Customer Churn in Power BI

4.6+
26 reviews
Beginner

You will investigate a dataset from a fictitious company called Databel in Power BI, and need to figure out why customers are churning.

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3 Hours4 Videos25 Exercises11,733 Learners

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Course Description

Are you ready to apply your Power BI skills to a real-world dataset? For subscription-based businesses, reducing customer churn is a top priority. In this Power BI case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates. Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating measures and calculated columns, while simultaneously creating eye-catching report pages.
  1. 1

    Exploratory Analysis

    Free

    In this first chapter, you'll start exploring the new dataset and revisit creating measures in Power BI to get a better understanding of why customers are churning.

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    Analyzing customer churn in Power BI
    50 xp
    Analysis process
    100 xp
    Data check time
    100 xp
    Understanding churn
    50 xp
    Calculating churn
    100 xp
    Investigating churn reasons
    100 xp
    Digging deeper into churn categories
    100 xp
    Use maps to your advantage
    100 xp
  2. 2

    Investigating Churn Patterns

    You'll continue by leveraging the Power BI knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.

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  3. 3

    Visualizing your Analysis

    In the last chapter, you'll create dashboard-style pages and arrange them into stories, so that you can share your results with stakeholders.

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In the following tracks

Data Analyst in Power BIPower BI Fundamentals

Collaborators

Azat Saskal
Carl Rosseel
Iason Prassides HeadshotIason Prassides

Content Developer at DataCamp

Iason holds a Master’s degree in Chemistry from UCL and is now a Content Developer at DataCamp. He is also a certified Power BI data analyst. Prior to working at DataCamp, Iason held a number of analytics roles within a range of industries across different countries. Having a passion for education, data, and storytelling, he has found a great place at DataCamp to develop engaging content for learning. As an avid sports fan, he has a keen interest in sports statistics
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Don’t just take our word for it

*4.6
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  • Kaisar B.
    3 days

    Все круто

  • ifeanyi n.
    3 days

    I have not heard about churn before but this training has given me a lot to ponder about churn..I really enjoy the material and the class...thank you

  • Emanuela V.
    13 days

    I followed all the steps for a complete and deep Analysis with a new (for me) tool. Many different advices for advanced options .

  • Margarita G.
    22 days

    good

  • Stephane B.
    24 days

    The churn detection study case on Datacamp, implemented using Power BI, was exceptionally well-structured and provided a balanced set of challenges. The organization of the case study enabled me to develop a comprehensive understanding of churn detection, extending beyond mere graphical representation in Power BI. One aspect that stood out to me was the emphasis on effectively communicating insights derived from the data. This case study went beyond the technical aspects of creating visuals and delved into the importance of conveying meaningful information to stakeholders. It taught me how to translate complex analysis into clear, concise, and actionable insights. Furthermore, I appreciated the opportunity to apply the concepts learned throughout the course to a real-world scenario. By working through this study case, I was able to solidify my understanding of churn detection and gain practical experience in implementing it using Power BI. Moving forward, I would love to see more study cases like this on Datacamp. These real-life examples not only enhance the learning experience but also enable learners to develop a more nuanced understanding of the subject matter. I believe that incorporating more of such study cases will greatly benefit learners in reinforcing their skills and preparing them for real-world data analysis challenges. Overall, I highly recommend the churn detection study case on Datacamp, as it provides a well-rounded learning experience, combining technical skills in Power BI with effective communication of insights derived from data.

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"Все круто"

Kaisar B.

"I have not heard about churn before but this training has given me a lot to ponder about churn..I really enjoy the material and the class...thank you"

ifeanyi n.

"I followed all the steps for a complete and deep Analysis with a new (for me) tool. Many different advices for advanced options ."

Emanuela V.

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