- Delivered 10+ project engagements with clients worldwide in range of industries leading to reduced service desk volumes and resultant cost reductions up to 32% - Improved and automated client service desk solutions using NLP product VESA, highlighting key weaknesses, usage trends and vital knowledge bases for clients’ team service desk automation and AI Chatbot solutions. - Developed new forecasting modules in Python highlighting ticket and MTTR trends for solution dashboard. - Coached four new team members to ensure impact can be replicated over future client engagements. Mentored interns at the IBM Lahore Office interested in Data Science and NLP work streams.

Information Technology University | Jan 2021 - Jun 2021

Research Associate

Part of team conducting research on ethical AI and algorithmic fairness. Publication: “Toward accountable human-centered AI: rationale and promising directions”

Zameen.com | Dec 2019 - Sep 2020

Data Science Consultant

- Led Data Science team automating listing and images approvals processes for operations, for an estimated cost reduction of 46%. Designed solution deployment roadmap interfacing with engineering and business teams. - Developed scalable modules for each of NLP, computer vision, and anomaly detection problems as part of solution pipeline, which will be deployed across other businesses in the EMPG group.

Zameen.com | Mar 2018 - May 2019

Senior Business Intelligence Analyst

Zameen.com is Pakistan's leading real estate platform, and part of EMPG group. - Built Analytics dashboards in Sisense combining diverse data streams to build ETLs, interactive visualizations, track product KPIs and automate reporting processes, increasing access to key metrics for vital stakeholders. - Ad-hoc data dives across organization departments to enhance organizational yield by performing Spend optimization, Root Cause Analysis and Forecasting. - Developed and deployed machine learning models using CNNs (in Tensorflow) for image processing, including similarity detection and classification, automating human-intensive repetitive tasks to improve processes for Operations team, resulting in a cost reduction of ~60%. - Performed customer segmentation (clustering) to deliver a quant validated focus for future sales campaigns, and reassess ROI projections. - Led SEO revamp side project to understand and address shortcomings, traffic patterns, fix site issues, and optimize keyword strategy - Managed key competitor analysis initiative to strengthen Zameens leadership position in local market

Saudi Media Systems | Dec 2015 - Sep 2016

Systems Design Engineer

solutions for large-scale mission critical facilities throughout the Middle East region. - Developed technical and economic proposals for projects and tenders for RFPs, collaborating with diverse teams of suppliers, clients, consultants and onsite engineers.

Savaree (acquired by Careem) | Jun 2014 - Sep 2014

Business Development and Strategy

Worked on the award-winning social carpooling startup Savaree, now part of Careem - Developed a broad market perspective for team regarding regional constraints and regulatory compliance issues, helping the company navigate complex policy issues - Designed micro-payment scenarios and process flows working closely with CEO. Developed pilot programs to process payments quickly and efficiently. Delivered end-to-end marketing plan, financial models, and critical success factors working as part of core 6-person team

My Education

Take a look at my formal education

Masters degree in Business AnalyticsIE University | 2017

Bachelors of Science in Electrical EngineeringNational University (NUCES) Pakistan | 2015

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