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Michael Uretzky

Michael Uretzky

Senior Analyst, Paid Search

Publicis Collective

Technologies

My Portfolio Highlights

My New Workspace

Introduction to Python

My New Track

SQL for Business Analysts

My New Course

Introduction to Python

Data visionary, envisioning a future transformed by the power of information.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

workspace

Introduction to Python

course

Introduction to SQL

course

Intermediate SQL

workspace

A New Era of Data Analysis in Baseball

course

Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Publicis Collective | Apr 2023 - Present

Senior Analyst, Paid Search

I assist a team in providing SEM support and analysis through Google and Bing for Verizon Prepaid services. I am responsible for two sub-brands totaling almost $3m in total monthly PPC budget Achieved year-high order volume in third month with the account Construct weekly reporting decks and analysis for client calls alongside the Analytics team Created and implemented new negative keyword list strategy, significantly cutting irrelevant search traffic. Built historical data visualizations through Excel and PowerBI to accurately analyze trends and patterns
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Merkle | Jul 2021 - Mar 2023

SEM Analyst

Google and Bing for Kimpton hotels. I was responsible for as many as 35 hotels, totaling over $200k in total monthly PPC budget. Led the account through a post-COVID landscape, accounting for 200% YoY increases in main hotel KPIs Achieved MoM record-high revenue and exceeded portfolio ROAS targets by over 100% Built agendas and constructed reports through Excel and Skai, presented findings for weekly client and team calls Supported Account Manager in creating monthly reports for client corporate board and day-to-day tasks through Jira Expanded team analytical capabilities through Excel - Automated reporting capabilities through Macros and Power Query which cut reporting time by 75% - Templates and solutions used by upper management

Central Restaurant Products | Sep 2020 - Apr 2021

Digital Marketing Intern

- Generated and analyzed KPI metrics reports of 100,000+ company products’ data using Optmyzr and Excel - Expanded Amazon Ads marketplace presence which generated thousands of dollars in incremental revenue - Conducted competitor analysis on search engines, assisting with pricing structure and reform - Evaluated phone call performance between sales representatives and clients to recommend improvements - Trained new Intern on sales call reviews and marketing management projects

Ment.io | Jun 2020 - Aug 2020

Marketing And Business Development Intern

and SEO integration - Edited and created corporate videos for Facebook and LinkedIn campaigns with Adobe Premiere/Photoshop Elements - Worked with the CMO, Senior Business Development Manager, and CRO on market research for online education/software industries - Completed competitor analysis research for further company development and expansion

Jewish Community Relations Council | Jun 2019 - Aug 2019

Marketing and Communications Intern

- Responsible for creating a statewide database with over 600 religious, community, and media contacts - Redesigned structure and material of organization’s website; created marketing material for community sponsored programs - Assisted in organizing and participated in community programs such as LGBTQ+ interfaith awareness, homelessness, and Israel relations

Barbers 2 Butler® - Student Run Organization | Jan 2019 - May 2019

Chief Financial Officer

At Barbers 2 Butler®, our mission was to supply students with incredible haircuts at a fair price. We brought in stylist students from the Paul Mitchell School of Indianapolis to conduct haircuts at Butler University. As CFO, my main accomplishments included: • Oversaw the group’s assets, receipts, revenue, and checking account • Responsible for writing and creating the group’s financial reports and spreadsheets • Minimized expenditures and kept track of hundreds of dollars at a time

My Education

Take a look at my formal education

Master of Science - MS in Business AnalyticsUniversity of Illinois Chicago | 2024
Bachelor of Science - BS in MarketingButler University - Lacy School of Business | 2021
High School Diploma  in N/ADunlap High School | 2017

About Me

Michael Uretzky

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