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Nuoya Li

Nuoya Li

Consultant

FF innovation

Technologies

My Portfolio Highlights

My New Project

Investigating Netflix Movies

My New Course

Introduction to Python

My New Project

Investigating Netflix Movies

Analytical superhero, saving the world from data chaos.

My Work

Take a look at my latest work.

project

Investigating Netflix Movies

course

Introduction to Python

course

Intermediate Python

project

Investigating Netflix Movies

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Forest Friends Innovation Studio | Jan 2024 - Present

CEO and Founder

Forest Friends Innovation Studio is a technology consulting firm that provides prototyping services to small to mid-sized companies. As the Founder and CEO, I lead the strategic vision and operations. I ensure we deliver advanced prototyping services in emotional and generative AI for small to mid-sized businesses, helping them innovate and compete in the digital age. I direct teams to design use cases and solution architectures, focusing on emotional AI applications and integrating generative AI technologies like Microsoft Copilot and Azure. These efforts accelerate our clients' transformation, enabling rapid advancements. Forest Friends Innovation Studio acts as a catalyst for change and growth in the AI space.
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IBM | Feb 2023 - Dec 2023

Senior Business Technology Leader & Engagement Manager, Client Engineering, Technology Sales

IBM is a multinational technology company with 282K+ employees and $61.86B in revenue in 2023. During this time, I played a key role in accelerating client transformations by integrating IBM’s technologies into their processes, addressing business gaps, and promoting sustainable growth. I developed 8+ MVPs and implementation roadmaps with the consulting team, allowing us to deliver significant cost savings to our Fortune 500 clients in travel, transportation, and retail. As a result, I’ve generated multimillion dollars in tech sales for IBM. Additionally, I led and motivated cross-functional teams, fostering a collaborative culture to ensure both client objectives and IBM’s sales targets were achieved. Providing thought leadership to IBM teams and partners, I drove consistent 8 figures in B2B sales in Gen AI, business automation, data integration, analytics, and cloud platforms. This allowed me to achieve a 90% performance bonus for 2 consecutive years. By analyzing customer needs and recommending aligned technology solutions, I opened new sales opportunities for IBM. I led client engineering initiatives, leveraging industry insights to enhance IBM Technology's impact on solving customer challenges.

IBM | Jul 2021 - Jan 2023

Analytics Team Lead, Center of Excellence (CoE) for Sales Digital Transformation, Digital Sales

In this capacity, I developed and implemented a data automation and visualization framework that standardized data across the digital buyer's journey and enhanced decision-making insights. I also established success metrics for 5+ digital transformation products, including an automated self- serve portal, pricing estimator, and e-commerce marketplace, which served as benchmarks for performance and customer satisfaction. Following the launch of these products, my data-driven GTM strategy recommendations led to a 20% increase in front-of-funnel traffic, a 25% reduction in bounce rate, an 8% improvement in MQL to SQL conversion rates, and multimillion dollars in revenue. By conducting a comprehensive funnel analysis to identify and address drop-off points, I significantly improved website UX, operational processes, and overall conversion rates, directly impacting the success of IBM's digital sales transformation.

IBM | Apr 2019 - Jun 2021

Senior Product Manager & Strategic Design Lead, Chief Analytics Office

In my role, I’ve driven 9 figures in annual revenue by integrating AI/ML/NLP models into key sales tools, which improved our processes such as lead qualification and customer interactions. I led the development of AI-powered recommender systems, delivering insights that enabled IBM sellers to enhance their sales strategies. Additionally, I secured significant funding by presenting AI product designs and solution architectures to stakeholders across Sales, Marketing, HR, and other departments, fostering strong relationships. I spearheaded the development and launch of a Territory Prospecting tool on Tableau CRM, using 4 ML models and 50+ data sources, which was highly adopted by IBM sellers companywide. Subsequently, we were able to generate billions in revenue. Furthermore, I managed a high-visibility HR transformation project using GenAI to empower employees and improve hiring processes. Employing Agile/Scrum methodologies, I leveraged new data sources and user feedback to enhance product features, optimizing performance and user experience.

Columbia Graduate Consulting Club | Feb 2018 - Dec 2018

Director of Operations

In charge of Strategy & Operations

IBM | Jun 2018 - Aug 2018

Strategy Consultant Intern

Chief Analytics Office - COPRA/Cognitive Pricing team, Corporate Strategy Chief Analytics Office at IBM is the company’s Center of Excellence for AI, and an elite analytical consulting team tasked by its executives to pursue the firm’s most complex strategic issues. We adopt a hybrid analytical approach combining management consulting with data science, and we develop ML solution and advanced analytical model for IBM internal business strategy and operations in variety of functionalities in sales, marketing, pricing, product, HR and risk. “Reinventing pricing practices with change management” Pilot Expansion Assessment Challenge: Benefits of optimal pricing not fully realized without change management Approach: • exhibited better-than-expected pilot results and gathered evidence for proven success • conducted follow-up analysis on potential revenue gains if we were to implement a similar strategy on other products and geographies Results: Convinced the management that there is room to expand, and we should move forward to capitalize on new opportunities by scaling up the pilot Support & Subscription Dashboard Problem: Lack of business intelligence on pricing renewal quotes, especially not on discount-based product competitiveness; plus no optimal price generated by the existing machine learning model Approach: • created a visualization tool to help sellers benchmark their own pricing against the general practices within our organization/one business unit, offering a customized, dynamic view pertaining to individual sellers and deals • conducted business interviews with sellers to further address their needs • formed preliminary analysis on the pilot/mandate proposal built upon the analytical tool Result: An established dashboard as a prototype acknowledged and approved by sellers, was put into mass production to assist in pricing negotiation.

GEODIS | Jul 2015 - Aug 2017

Asia Economist and Strategist - GEODIS World Lab

N/A

Bank of China (Hong Kong) | Sep 2014 - Jun 2015

Economic Analyst

Early in my career, I had the honor of working with the oldest native bank in China maintaining $3.7 trillion in assets. My role encompassed writing up macroeconomic and policy research reports to support various functionalities at the bank. Authoring and co-authoring articles for China’s central bank magazine awarded me with a once-in-a-lifetime opportunity to collaborate with the Chief Economist at the Bank of China Hong Kong. Presenting global economic insights to public and internal clients, central banks, executive leaders, and government officials bolstered my confidence and fostered a passion for delivering strategic perspectives.

American Institute for Economic Research | Jun 2014 - Aug 2014

Summer Research Fellow

Health Care Expenditure Analysis Project • Performed quantitative and qualitative analysis of the U.S. health care system with a focus on hospital utilization and pricing, using data from Haver, the World Bank, OECD, etc. • Worked on the paper "Hospitals Contribution to the High Cost of U.S. Health Care"

Brown University | Dec 2013 - May 2014

Research Assistant

• Researched Immigrant Children’s Learning Beliefs and Related Socialization at Home using a longitudinal design and a variety of empirical methods, including mother–child conversations • Attended weekly discussions on observation of child behaviors through transcribing audio files

Peking University English News | Sep 2010 - Jun 2012

Journalist

• Provided timely news reports on campus and did in-depth interviews with professors and visitors • Managed the News Bulletin and worked on the Anniversary Specials

My Education

Take a look at my formal education

Master of Science in Analytics (Data Science)Georgia Institute of Technology | 2025
Applied Data ScienceMassachusetts Institute of Technology | 2024
Certificate, Product ManagerProduct School | 2022
Master of Arts in EconomicsColumbia University in the City of New York | 2018
Bachelor of Arts in Applied Math-EconomicsBrown University | 2014

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