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Carlos Pinto

Carlos Pinto

Digital Marketing & Analytics

Agency

Technologies

My Portfolio Highlights

My New Course

Data Manipulation in SQL

My New Course

Data Manipulation in SQL

Always learning!

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

SQL
course

Joining Data in SQL

course

Data Manipulation in SQL

SQL

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

CXL Institute Google Analytics 4

Google Academy Google Analytics

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

All Around Digital Marketing | Jul 2021 - Aug 2023

Digital Marketing Analytics

Data-driven digital marketing strategy: orchestrated international digital marketing initiatives, leading the data analysis and visualisation area of the agency using a wide array of tools (Google Analytics, funnel.io, Google Looker Studio, Supermetrics, etc). Crafted campaign strategy informed by data, in line with set goals and KPIs, adeptly translating complex analytics into compelling narratives. Client Management & Communication: praised for the ability to communicate intricate concepts, I was responsible for the communication and engagement of a portfolio of clients. Focused on enabling diverse stakeholders' understanding and enhancing team efficacy.
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Gorillas | May 2021 - Jun 2021

Growth, Rider Acquisition Lead

Early stage set up of the Rider Acquisition process: - Understanding Rider Ops needs and painpoints - Developing short-term solutions where the urgency was highest - Developing a long-term vision of the process. - Presenting and setting up an early-stage project accross different teams, including BI, Growth, Creative, Tech, Rider Operations and Recruiting. - Setting up early-stage performance marketing campaigns and their respective tracking (Facebook, Google) as well as classifieds and other lead gen sources.

HeyJobs | Nov 2020 - May 2021

Lead, Talent Platform Marketing

Leading a team of 4 specialists and steering the overall performance of marketing activities directed at acquiring traffic for our talent platform

HeyJobs | Apr 2020 - Nov 2020

SEM Manager

Definition of strategy, execution and ongoing growth and optimisation of Google Ads - Search accounts. Implementation of automated rules and scripts. Development of Datastudio and other reporting solutions (Tableau).

HeyJobs | Aug 2019 - Apr 2020

Performance Marketing - Channel Manager

- Management of all integrations with job boards and job aggregators, such as Indeed, eBay - Management of CPC bidding and bidding strategies. Implementation of changes by liaising with stakeholders from Business Intelligence, Marketing Automation and Data Science. - XML Feed building through Channable.

HeyJobs | Apr 2019 - Aug 2019

Facebook Marketing Manager

- Management and ownership of all Facebook Marketing related activities. - Restructure of our accounts to achieve a better set up. Thorough operational work to optimise targeting, audiences, creatives and ad template design (Smartly, Canva).

HeyJobs | Mar 2019 - Apr 2019

Performance Marketing Manager US

- Traffic acquisition for the US platform. - Optimisation of conversion rates for partners through Performance Marketing principles. - Sustainable scaling of source traffic to grow the platform. - Liasing with Marketing Automation, Data Science and Business Intelligence to incorporate selected channels to the automation system. - Hunting and onboarding new partners.

Media.net | Sep 2018 - Mar 2019

Digital Advertising -Search and Display

N/A

trivago | Mar 2017 - Sep 2018

Search Engine Marketing Manager

- Managing, optimizing and expanding the US SEM/SEA/PPC accounts (Spanish and English). - Planning and implementation of bid adjustments on various levels. - Daily use of Google Adwords, Adwords Editor, Bing Ads, Excel and Looker. - Testing new processes to challenge the status quo as well as taking care of the implementation and development of such projects.

Skyscanner | Sep 2015 - Dec 2015

Affiliate Specialist

Grew Skyscanner's affiliation program in Spain

Skyscanner | Jun 2015 - Sep 2015

Marketing Intern

Supported the Spain Online Marketing team in a wide variety of topics

My Education

Take a look at my formal education

MA (SocSci) Business/Managerial Economics in Business & ManagementThe University of Glasgow | 2016

About Me

Carlos Pinto

With over 8 years of digital marketing experience, I am now educating myself in SQL, BigQuery and PowerBI/Tableau to pivot towards data analysis.

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