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Pedro Nogueira

Pedro Nogueira

Marketing Manager

None

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data conductor, orchestrating the symphony of insights with precision.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to SQL

course

Introduction to Python

course

Introduction to Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Boca do Lobo

Marketing Manager

=> Marketing Strategy Development and execution of marketing plans to strengthen brand awareness and drive growth; Market Research and competitor analysis to support decisionmaking; Monitored and reported KPIs (brand awareness, engagement, lead generation), and provided insights to improve campaign goals; Collaboration with cross-functional departments to ensure consistent brand tone of voice messages across all channels; => Performance Marketing, Digital Marketing Analytics & Data Data-driven decision-making by interpreting KPIs (CTR and conversion rates); Assisted in the planning, execution, and optimization of multichannel digital campaigns (website, social, email mkt, ads,); Data analysis & performance reporting with Google Analytics & Search Console, Looker Studio, Excel, and Salesforce; Supported A/B testing and conversion rate optimization (CRO) for landing pages; Weekly/Monthly performance & data-driven reports with insights by interpreting KPIs (CRT, CRO, ROI, and conversion rates) => Email & CRM Marketing Build and execute email marketing campaigns, automation workflows, including trigger-based campaigns & journeys (SFMC and Mailchimp); Database management focusing on segmentation, data privacy & GDPR compliance, and deliverability; Designed and tested email templates for cross-device compatibility; Designed A/B tests to optimize full email content (subject, CTAs); Analyzed email performance metrics (CTR, conversions) => Content & Creative Content strategy development for blogs, websites, and social; Design SEO keyword research (Google Keyword Planner, Search Console; Wrote SEO & Search Intent -optimized articles for +10 blogs; Monitored content performance metrics (organic, engagement) and reports; Development and execution of Editorial Calendars; => Social Media Created, published, scheduled, and engaged social media content across multiple social platforms Monitored social media engagement metrics and adjusted content strategies;
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My Education

Take a look at my formal education

Marketing in MarketingInstituto Superior Contabilidade Administração Porto | 2012

About Me

Pedro Nogueira

Currently studying Data Science & Business Intelligence, to improve skills related with Data & Business Analytics, such as Power BI, Python, Tableau. With +10 years in performance mkt, CRM & email automation, content strategy, and data-driven growth.

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