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Qidsa Nafis

Qidsa Nafis

Certified

Analyst

Lazada Indonesia | Indonesia

Technologies

My Portfolio Highlights

My New Track

SQL Fundamentals

My New Course

Introduction to Python

My New Track

SQL Fundamentals

Innovative thinker, shaping the future through data intelligence.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

course

Introduction to Python

course

Intermediate Python

course

Data Manipulation in SQL

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Xingyun Group | Apr 2024 - Present

User Growth & Channel Ops Specialist

Fall under Growth Team. • Manage Online Sales Channel & User Growth projects, cooperate with stakeholders relevant to it • Handled Pricing Strategy for Flash Sale Channel, differentiate each product with different pricing strategies (Price Skimming, Dynamic Pricing, etc.) to improve their attractiveness and commercial performance. • Planned assortment & merchandising strategies (Products Scheduling, Presentation, etc.), while also manage engagement effort for internal team & users. • Manage user growth projects, ensure timely execution & collaborate with cross-functional team to maintain project's accuracy & efficiency • Facilitate initiative for business development team, including marketing effort and strategies initiation, grow regions buyer by 40% compared to the monthly average. • Implement attractive pricing & customer engagement strategies to the channel, boosted channel’s buyer & order by 31% • Developed sales-driven assortment's plan to improve both channel & products effectiveness, increase quantity sold by 160% & Channel's Sales GMV by 51%
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Lazada | Jun 2022 - Feb 2024

Campaign Management & Merchandising, Senior Analyst

Fall under Campaign Team • Handling end-to-end campaigns for fashion and home & living category, manage timeline & expectation to ensure timely execution with the steps from pitching & planning, up until page structures & performance tracking. • Collaborated with both cross-functional team & establish brands/sellers to create unique yet effective promotion plan, while maintaining the intended campaign's aesthetics & performance • Utilize data analytics & A/B testing, along with traffic evaluation to optimize user experience & promotion mechanics, boosted campaign average click rate 1.41x & buyer conversion rate by 1.3x • Plan campaign exposure & utilize CRM app pushes, create personalized audience segmentation & the CRM strategies to attract them. • Recognize potential strategies by analyzing commercial aspects of both the market & platform, increase fashion channel weekly metrics order and buyers by 150% & conversion rate by 1.5x

Lazada | May 2021 - May 2022

Campaign Management & Merchandising, Analyst

N/A

Akulaku Indonesia | Feb 2021 - May 2021

Market & Industry Researcher

Fall under Product/UX Research Team. Priorities focus on cooperating & supporting both the international team and the product team. Responsibilities: • Conduct secondary research related to the Ecommerce and Digital Finance Industry. • Cooperate with the International team (Ant Group's Division) to collect valuable data and fulfill various research request. Support both the International Team and Product Team in terms of data collection and insight. • Create and manage dynamic reports which include various analysis conclusion and business insight.

Wuling Finance Indonesia | Aug 2019 - Sep 2019

Marketing Operations

• Support Marketing and Sales effort in GIIAS 2019 Event. Also support the various marketing operations surrounding it. • Collaborate with the field team to conduct surveys and observation of the customer.

My Education

Take a look at my formal education

Machine Learning Specialization, Information Technology  · (OctoberRakamin Academy | 2021
Bachelor's degree, Management (International Business)University of Indonesia | 2020
High School Diploma, Social SciencesMadania School | 2016

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