Beta

Roberto Cirillo

Data analyst

Technologies

My Portfolio Highlights

My New Course

Data Manipulation with pandas

My New Course

Data Manipulation with pandas

Insightful strategist, envisioning new possibilities through data foresight.

My Work

Take a look at my latest work.

course

Intermediate Importing Data in Python

course

Streamlined Data Ingestion with pandas

course

Data Manipulation with pandas

course

Intermediate Importing Data in Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Data Manipulation with pandas

Intermediate Importing Data in Python

Streamlined Data Ingestion with pandas

Courses

Data Manipulation with pandas

Intermediate Importing Data in Python

Streamlined Data Ingestion with pandas

My Work Experience

Where I've interned and worked during my career.

Lendico Deutschland GmbH | Sep 2021 - Present

Senior Data Marketing Analyst

N/A

Softlab S.p.A. | Jan 2020 - Sep 2021

Senior Digital Analyst

N/A

Gruppo TBWA\Italia | May 2019 - Jan 2020

Data Analyst

at Eni

FacilityLive | Mar 2018 - May 2019

Product Analyst

the Product Analysis team, assigned to the Data Management (ETL) team. My tasks included gathering Clients' requests, breaking them down to functional requirements, designing models and workflows in cooperation with developers, and guaranteeing the functionality delivery in accordance to the Clients' request (through User Acceptance Tests). I focus on data consistency, services interactions, and semantic relevance of data models, and NLP.

DOING. | Oct 2016 - Mar 2018

Digital Analyst

DOING. is a leader in digital consulting, supporting clients in their digital strategy. The Digital Intelligence unit supports client companies in analyzing their Digital Reputation, Online and Social Media presence, sketching the competitive scenario, spotting opportunities and identifying innovation drivers, by elaborating data-inspired benchmarks and actionable insights, focusing on Social Media Listening and Analysis. - Digital Reputation and Social Media Analysis, Reporting and Crisis Management - Quali-quantitative Analysis & Data Mining & Text Analytics; Info Extraction - Data Viz Modeling and Info Design - NLP; Semantic and Sentiment Analysis; Topic grouping and modeling; Annotation and Tagging - Tool&Software: Talkwalker, Sprinklr, Synthesio, Radian6, Google Analytics

Go Study Australia | Jul 2015 - Sep 2016

SEM Specialist

At Go Study Australia I worked on improving the adv campaigns' tracking through different platforms, from social networks and search campaigns to the interface with CMS tools. The advancement in tracking was aimed at better identifying and classifying the quality of leads I also worked at AdWords Campaigns, specifying keyword selection and setting new semantic coverage

Bonduelle Italia | Dec 2015 - Jul 2016

Digital Manager jr

Bonduelle is the leading multinational company in the field of vegetable nutrition. Headquarters are in France and branches spread on most European countries, Russia and Canada as leader brands. Within Bonduelle Italia I covered a role as Digital Manager jr. Based on data-driven insights, collected and analyzed with business analytics tools, I was responsible - together with the Group Product Manager and the Marketing and Communication Head - for the planning, development and implementation of Bonduelle's digital strategy according to the Company's marketing objectives. Duties and responsibilities - I managed the digital strategy throughout channels (Facebook page,YouTube channel, websites, advertising, newsletters, DEM, CRM) and coordinated the workflow between the Marketing Unit and the media agencies, collecting briefs for the creative, adv and PR agencies, and planned the editorial plan with the Community Manager - I analyzed and evaluate Ads' and posts' performances. I analyzed traffic sources and users' behavior flows on the website with Google Analytics and other analytics tools; I developed models for funneling and conversions; I also carried out some basic Social Media Listening and Sentiment Analysis (for Social Media Customer Care). - I monitored SEO for the website, analyzed SEA and Video Ads Campaigns on YouTube - I reported highly synthetic and informational presentations - I monitored and coordinated proper updates, news and products' pages on the website and blogs (CMS Wordpress, Django, Joomla) - I set up the 4-months-long ecouponing campaign and monitor the regular redemption acitivy, supporting customers in case of needs and doubts - I coordinated my work with that of the Customer Care Service - I carried on the transition to a CRM-based automation, interfacing my work with the media center to develop a model of the Company's internal products organization to a searchable data structure and information architecture

MElely srl | Jun 2015 - Nov 2015

Analista web

has designed and prototyped I’mUp, a beauty compact that merges a make-up palette and a portable charger. I’m responsible for the Web Analytics and have working knowledge of the Google Analytics and Facebook Insights tools - to eventually produce information-rich reports and develop SEO-oriented strategies. I can set up and manage AdWords and Fb advertising campaigns. I also have to support the Press&PR Chief Officer and the Mkt-Communications Head in Localization actions, with analyses about linguistic usage, sentiment and cultural reception for the product and brand. Duties and responsibilities - Google Analytics and Facebook Insights - SEO-oriented web development - AdWords and Facebook advertising - Localization Support

National Research University — Higher School of Economics | Oct 2014 - Jun 2015

Funded Graduate

Graduate student, funded with Governamental and University scholarships, in the Master's Program in Cognitive Science and Technologies. . Main activities: - research in Cognitive Modeling and Embodiment Theory and Language - research presentations - courses: Computational Modeling, Cognitive Linguistics, Cognitve Neuroscience, NeuroImaging Techniques; - hands-on work in labs: data collection and analysis

Circolo Filologico Milanese | Jun 2009 - Jun 2013

Cultural Events Assistant

Coordinator and Assistant at Filologico's series "NUOVE SINESTESIE" (Autumn 2013): Project Writer, Press Officer, Contact and Calendar Manager Coordinator and Assistant in Filologico's series "CIBO IN EVOLUZIONE" (Spring 2013): Project Writer, Press Officer, Contact and Calendar Manager, Fund Raiser. Assitant and speaker in the series "VALE PHILOSOPHIA!" (Spring 2012): book editor and proof-reader in the related publishing project. Also Press Officer Assistant in the series "MILANO: IL LINGUAGGIO DEGLI ANNI SESSANTA" (Spring 2010): contact and calendar manager, project writer, press officer. Screenplayer for the related movie

Tenuta Borgia | Sep 2012 - Jan 2012

Speaker

Tenuta Borgia is a resort which joins cultural activities and natural beauties. Since 2012 it hosts the CAMPUS NATURACULTURA: these are stays for cultural entertainment, also with outdoor trips at the seashore and in the archeological sites. I was a co-speaker in 2012 edition «NOVECENTO IL CATALOGO È QUESTO» (by L. Tellaroli), with a speech on XX century literature in Europe, the "myth" of a European literature, and translatability, also with readings and comments.

Comune di Milano | Nov 2009 - Nov 2010

Librarian

- Asset management and development (Book and media selection and buy) - Care of Deaf and Communication Special Section - Ideation, planning and management of cultural events - Public service and User Support

Radio Popolare Milano | Jul 2009 - Aug 2009

Stageur

- Press review - News report and writing - Interviews and recordings - Audio editing

My Education

Take a look at my formal education

Scienza cognitivaВысшая Школа Экономики | 2015

Master's degree, Linguistica (Cognitive Science, Computational and Psycholinguistics)Università degli Studi di Pavia | 2013

Laurea Specialistica, LinguisticaUniversità degli Studi di Pavia | 2013

ERASMUS student, LinguisticsFreie Universität Berlin | 2012

Bachelor's degree, Lettere/Studi umanisticiUniversità degli Studi di Milano | 2010

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