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Sara Azadeh

Sara Azadeh

Senior Analyst

a | Canad

Technologies

My Portfolio Highlights

My New Track

Power BI Fundamentals

My New Project

Analyzing Crime in Los Angeles

My New Course

Introduction to Python

My New Track

Power BI Fundamentals

Data gardener, nurturing insights to bloom and thrive in the data ecosystem.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to Python

course

Intermediate Python

course

Introduction to Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
Understanding Data Science
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

The Hudson 's Bay | Jan 2022 - Present

Data Analyst

• Migrated a website traffic forecast data pipeline from a third-party tool (Dataiku) to in-house Python scripts, leveraging SQL and Snowflake for efficient data management, resulting in substantial cost savings. • Applied advanced data analysis techniques using Pandas for cleaning, manipulation, and transformation, ensuring data integrity and accuracy, particularly in handling missing data and outliers. • Designed and built dynamic MicroStrategy dashboards displaying key sales metrics like GMV, AOV, Number of Customers, GM, Loyalty Penetration, Transactions, and IPT. Delivered detailed analysis of sales channels and store performance, including year-over-year comparisons, providing actionable insights for decision-making. • Developed Tableau dashboards to visually communicate key findings, using SQL and Snowflake to integrate data from multiple sources. These dashboards provided critical insights into customer behaviors and performance trends, supporting both technical and non-technical stakeholders. • Collaborated with cross-functional teams, generating several ad-hoc reports using SQL and Snowflake , offering deep insights into customer behavior, cross-shopping patterns, and sales trends. Supported strategic decision-making through data-driven recommendations and clear storytelling. • Presented complex insights through effective data storytelling, translating technical data into clear, actionable insights for senior leadership, enhancing data-driven decision-making across departments. • Provided actionable insights to enhance acquisition strategies, reduce costs, and drive business growth. Communicated findings effectively to non-technical stakeholders, ensuring alignment on business goals. • Unified customer analytics data by consolidating records from multiple data sources into a single view, forming a robust foundation for modeling and analytics initiatives across the organization.
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Respina Networks & Beyond | Mar 2002 - Mar 2017

Co-Founder

• Led data-driven decision-making to define annual roadmaps, goals, and departmental KPIs, contributing to a 200% increase in company sales. • Created interactive dashboards in Power BI that provided real-time visibility into KPIs, empowering stakeholders to make informed, data-driven decisions on sales, marketing, and operational strategies. • Utilized DAX functions to create custom metrics and calculated columns, improving the accuracy and flexibility of data analysis for tracking sales, marketing, and operational performance. • Leveraged customer data analytics to enhance product-market fit, resulting in a 400% increase in market share from 2011 to 2013. • Analyzed employee turnover trends using internal HR data, leading to the design and implementation of a loyalty program that reduced turnover by 20%. • Developed and analyzed sales and customer behavior data to inform strategic marketing campaigns, resulting in a 55% improvement in campaign effectiveness. • Implemented data analytics to track and monitor KPIs for the sales and marketing departments, helping achieve monthly sales targets of $200,000. • Collaborated with the CRM team to analyze customer shopping patterns, providing deep insights that informed personalized marketing strategies and improved customer retention.

My Education

Take a look at my formal education

Master in Data Science & AnalyticsRyerson University | 2021
Master in Business Administration (MBA)Maastricht School Of Managemnet | 2019
Bachlor in Computer ScienceUniversity Of Tehran | 2002

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