- Deliver insights and provide actionable recommendations for key audience segments based on reported results, benchmarks, discovered patterns, industry trends and business context - Coordinate across teams to provide insights and key learnings of audience segments, marketing channels, campaigns and/or products - Create and lead client-facing analysis, including calls and in-person presentations, to drive data-driven best practices, recommendations, and guidance for client’smedia managers - Communicate complex analytics, data science and predictive modeling concepts to non-technical business stakeholders, from question identification through results interpretation and implementation - Create and enhance reporting (primarily in Tableau and Google Data Studio) - Manage and optimize online dashboards in collaboration with the DS/ Reporting team andensure reporting is up to date and accurate - Run customer audience segmentation and journey / funnel analyses and providerecommendations to client media managers - Act as primary testing/experimentation & optimization point of contact, consulting andsupporting various partners in the development of a prioritized testing/experimentationroadmap - Relentlessly communicate, project manage and focus on critical details of test requirementsand execution

MetLife | Aug 2019 - Sep 2022

Customer Retention Analytics Director LatAm

- Achieve Marketing Business Plan by identifying business problems and opportunities thru the use of data and metrics - Develop strategies to improve Marketing Strategy by defining, activating, tracking and improving performance metrics - Develop Attrition Data Diagnostics to identify key portfolio attrition drivers & understand portfolio evolution. - Ability to wrangle data from multiple sources to create metrics and insights used to drive decision-making - Perform various analyses (cohort, clustering, linear regression) on customer segments to inform sales, product, marketing, media, loyalty, and retention strategies. - Perform the analysis of performance across the user journey including media campaigns, landing pages, site funnel, re-targeting and key revenue channels including email marketing, affiliate, paid search, SEO, direct and social media. - Stimulate a Test & Learn Methodology for Digital marketing Strategy. - Prepare various ad-hoc analytical reports and other presentations to aid senior management in decision making, systematically finding ways to be more efficient - Serve as a strategic partner to key business leaders and develop strong, on- going consultative relationships with stakeholders. - Develop sales productivity Diagnostic in order to identify actual vs plan deviations, and match the regional priorities with Compensation Model - Perform Product Analysis to measure IRR, LTV and Payback.

La Nacion | Jul 2014 - Jul 2019

Business Intelligence and Planning Manager

- Design and Analysis of the information related to B2C Businesses, including Subscriptions Evolution, Stock Portfolio, ARPU, Sales Performance (CPA, LTV, etc.), Retention Indicators (Churn, NPS, etc.), in order to obtain insights and take actions - Work closely with different areas to identify business opportunities - Manage, develop and perform digital marketing campaigns - Manage, develop and track e-commerce metrics such as ROAS, ROI, Conversion Rate and Costs, CPA, CPC, CTR, Repurchase Rate, Traffic, Sessions, Unique users, Recurrent Users, Funnel Distribution and Segmentation, Time on Site, Revenue per Campaign - Manage, build and design main KPI Dashboards - Work aligned with IT in order to identify the best and most efficient tools to gather information and visualize the main metrics (SPSS, SQL, QlikView) - Manage, implement and develop Sponsorship to potentiate our brand - Analysis of the market environment and main competitors - Budget leadership and management - Be part development of automation systems with the aim of increasing efficiency in internal processes that help optimize the operation of both internal and external customers - Monitoring and analysis of Subscriber Behavior in order to increase the attractiveness of the Benefits offered as part of the Value proposition offered to members (Club La Nacion)

La Nacion | Nov 2010 - Jun 2014

Product Manager

- Implementation of New Business Plan, integrating information from Marketing, Finance, Sales and Circulation - Management of key variables and results of each product - Develop Feasibility analysis and development of new products - Develop Product Business Plan gathering information from Finance, Marketing, Sales and distribution - Manage and improve budget - Develop and run Marketing Caimpaigns - Research Market Information

Wunderman | Feb 2008 - Nov 2010

Consultant

• Consultant in the Analytics and Market analysis for Online (e-commerce) and Offline Business. • Develop Qualitative and Quantitative analysis. • Analysis and Implementation of Analytic models such as: - Value Segmentation - Winback - Anti-attrition - Involvement - Response Models - Correspondence Analysis - Decision Making Tree • Consumer behavior investigation - Loyalty program - Point program • Report generation: - Forecast - Benchmark - Cash Flow • Data Mining: Market Basket, Share of Wallet development. • Client Business Strategy Development por Offline and Online(e-commerce) Business • Active participation in New Business development and Marketing strategy for Online(e-commerce) and Offline Business.

Accenture | Jun 2006 - Jan 2008

Analyst

• Analyst in the Consulting organization. • Market and New Business Analysis. • Report generation in the Business Intelligence area. • Program Management Officer: (PMO). • Training creation, implementation and coordination. • Assigned to both Barcelona and Illinois courses due to excellent performance.

La Caja de Ahorro y Seguros SA | Jan 2003 - Jan 2006

Sales Executive

N/A

My Education

Take a look at my formal education

Digital Marketing Program, Tecnología en la gestión empresarial/ Procesamiento de datosDigital House Argentina | 2019

Ux Inmersion, DigitalDigital House Argentina | 2018

Master's Degree, Marketing y comunicación Universidad de 'San Andrés' | 2016

Economist, EconomicsUBA | 2006

About Me

Senior Professional, with strong experience in Marketing Strategy, analysis of main digital metrics, and also focused on optimizing customer value and sales productivity. Business Intelligence area leadership experience.

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