As a Business Consultant I'm a trusted advisor to CGI's clients in Örnsköldsvik and beyond, helping them to chart paths forward to achieve improved performance, competitiveness, and viability. I lead Sales in Örnsköldsvik, and also consult as a Business Intelligence Developer where I help organisations unlock the power of their data.

Allmogens Tryckeri | Nov 2015 - Feb 2022

CEO

Allmogens has been producing Fine Art reproductions of historical maps since 2017, and classic swedish art since 2021. The company has grown organically with no external funding, generating sales entirely through content marketing and social media, as well as through paid digital advertising that has had a positive ROI from day 1.

Brynge Web Agency | Nov 2007 - Feb 2022

Digital Marketing Executive

My one-man digital agency where I’ve worked full time since 2012 helping companies all over the globe reach better and measurable results online. I’ve had my hands on all aspects of establishing and growing a profitable online presence, from website creation (Wordpress), graphic design, e-commerce, SEO, and copywriting to lead generation, web analytics and conversion optimization, and a full range of digital marketing methods (content marketing, social media marketing, paid traffic, etc.)

Add Cream | Oct 2016 - Mar 2017

Digital Marketing Consultant

Add Cream is a digital agency in Örnsköldsvik where I lead the digital marketing efforts for their clients, from organic and paid lead generation to conversion optimization, SEO and web analysis. I was also responsible for copywriting for a major print project.

Walden Labs | Jun 2014 - Sep 2016

Chief Editor & Business Developer

Walden Labs was a media production enterprise that covered all things related to self-reliant production of food, water, energy, shelter and appropriate technology - all based on the principle of decentralization. I was responsible for content creation for the website and social media as well as for creating and growing revenue streams through digital channels. Through lead generation efforts I grew the newsletter subscriber base from 10,000 to over 30,000 subscribers during my time at Walden Labs.

Early To Rise | Jun 2014 - Sep 2016

Digital Marketing Consultant

Early to Rise is a B2B publishing company selling educational and coaching- services, catering towards business owners who want to improve their productivity and grow their businesses. During my time at Early To Rise I was responsible for managing the website, from web design and development to copywriting, data analysis and conversion optimization. I was also responsible for managing the email marketing as well as planning, implementing and optimizing sales funnels from start to finish - from traffic and lead generation to conversion.

Hyllat | Mar 2014 - Jun 2015

Founder & Chief Virality Officer

Hyllat.se was the first Swedish website tapping into the viral power of social media. Modeled after the likes of US-based Upworthy, the website curated inspiring and engaging videos and other content. I started it as an experiment in influence and virality, and within two weeks (11 days to be exact) I had made it into a top 5 blog in Sweden, and one week later it was the biggest blog in Sweden and a top 20 website with 1.5 million visitors per week. The most shared article had been liked and shared over 120,000 times (which was likely a record in Sweden). To get there, I spent a total of $981.91 during the first three weeks on very targeted Facebook Ads campaigns. The virality and positioning of the content did the rest. During this relatively brief experiment I invested $18,686.40 on Facebook Ads and ran hundreds of campaigns, while making a positive ROI. Great experience where I learned a lot about what makes people "tick".

Sovereign Man | Aug 2012 - Apr 2014

COO

I ran the operations and digital marketing for this global intelligence service and made sure the frontend and the backend operations (and everything in between) were running smoothly. Our team was spread out all over the world, and running such a decentralized operation was a challenging but very giving experience. Much thanks to the great team I had the pleasure of working with. During my time at Sovereign Man we doubled our newsletter subscriber base to over 130,000 readers through targeted lead generation campaigns and inbound marketing, and worked extensively with email marketing and content marketing. We also arranged popular online events and webinars as well as live conferences.

Sovereign Man | Jun 2011 - Aug 2012

Digital Marketing Assistant

N/A

Early To Rise | Jun 2011 - Aug 2012

Digital Marketing Assistant

N/A

BAE Systems Hägglunds | Jun 2011 - Aug 2011

CAD Designer

A summer position where I worked independently on CATIA-projects related to the CV90 platform.

Microshop | Oct 2010 - May 2011

Logistician

I had my hands on a large part of the supply chain at this IT store, from getting the right products in the door and shipping products out the door on time to documenting the logistics operations.

Online i Lund AB | Mar 2010 - Aug 2010

Telemarketer

At Online i Lund AB, which is one of the biggest telemarketing companies in Sweden with a focus on selling consumer products, I got hands on experience in what must be one of the most despised jobs out there; cold call telemarketing. Via telephone I sold magazines, dinner plates, vitamins, lottery tickets, and more. My main takeaway from this job is that I won't ever again sell something that I don't believe in. But still, it was a good experience.

BAE Systems Hägglunds | Jun 2009 - Aug 2009

CAD Engineer

N/A

BAE Systems Hägglunds | Jun 2008 - Aug 2008

CAD Engineer

N/A

My Education

Take a look at my formal education

Master of Science in Business and Economics, Business Development and InternationalisationUmeå universitet | 2012

Design and Product RealisationKungliga tekniska högskolan | 2008

About Me

Passionate about finding insights through data.

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