After the acquisition of Elo7 by Enjoei, I was transferred to Enjoei's business intelligence team, responsible for creating analyses for the growth area of both companies (enjoei and Elo7). My responsibilities are: - Identify opportunities within the company and measure their impacts. - Collaborate with other teams to develop dashboards, supporting the mapping and construction of indicators. - Work closely with the business team, using data critically to contribute to the direction of company projects and decision-making. - Work jointly with the product and technology team on company projects. - Perform data management for tactical and strategic decision-making purposes.

Elo7 | Oct 2022 - Feb 2024

Data Analyst

N/A

Youse Seguros | Jan 2022 - Sep 2022

Data Analyst

Youse is a Brazilian digital insurance company that offers a range of insurance products through its mobile app and website. It was founded in 2016 and has since grown to become one of the leading insurance companies in the country. The company is known for its innovative approach to insurance, offering a variety of coverage options for customers and making it easy for them to purchase policies online. - Responsible for the analysis and monitoring of the performance marketing channels and online sales KPIs through Looker, Google Analytics, and AppsFlyer. - Responsible for the development, distribution, and monitoring of the targets for the online sales department.

GRUPO SBF | May 2021 - Dec 2021

Performance Marketing Analyst

Grupo SBF is a sporting goods retailer that controls the physical and online stores of Centauro and Nike. It also owns the distribution rights of the American brand in Brazil. - Responsible for the analysis of conversions metrics and quantity of app installs. - Analyzed overall marketing results through the business intelligence tool.

OLX Brasil | Nov 2020 - May 2021

Sales Planning Analyst

- Responsible for the analysis of conversions metrics and quantity of app installs. - Analyzed overall marketing results through the business intelligence tool.

OLX Brasil | Jan 2020 - Nov 2020

Planejamento Comercial

Grupo ZAP was a real estate online marketplace company founded after the merger of the ZAP and VivaReal portals, the largest in the Brazilian market. In 2020, it was acquired by OLX Brasil for R$2.9B. - Analyzed results and generate insights to improve the business, helping to plan improvements to the sales team's productivity. - Created dashboards in Google Data Studio and Metabase tracking the Sales Team's main KPIs.

OLX Brasil | Aug 2019 - Jan 2020

Performance Marketing

Grupo ZAP was a real estate online marketplace company founded after the merger of the ZAP and VivaReal portals, the largest in the Brazilian market. In 2020, it was acquired by OLX Brasil for R$2.9B. - Analyzed trends and scenarios through Google Ads channel indicators, suggesting improvements. - Analyzed overall results of the marketing department (digital marketing metrics, such as leads, sessions, clicks, investment, CPC, conversion rate, etc.) through Metabase and Google Analytics.

Printi | Dec 2018 - Jul 2019

Performance Marketing Intern

- Analyzed Performance Marketing overall results in business intelligence tool (Looker) and Google Analytics; - Responsible for the optimization and managed Google Ads campaigns.

My Education

Take a look at my formal education

Universidade Federal do ABC - UFABC

Master of Engineering - MEng, Aero-Mechanical EngineeringUniversity of Strathclyde | 2016

Universidade Federal do ABC - UFABC

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