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Phuong Anh Vu

Phuong Anh Vu

Product Manager

Foreign Trade University | Hanoi, Vietnam

Technologies

My Portfolio Highlights

My New Workbook

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Power BI Fundamentals

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Introduction to Power BI

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Analytical virtuoso, transforming data noise into harmonious insights.

My Work

Take a look at my latest work.

DataLab

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course

Introduction to Power BI

course

Introduction to DAX in Power BI

DataLab

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DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

eJOY English | Dec 2022 - Present

Product Development - User Experience

Field: B2C Product ✦ Product Execution and Strategy + Analyze user needs and problems to propose solutions for new product launches and experience optimization. + Collaborate cross-functionally to ensure product execution fulfilling overall business strategy and objectives. ✦ User Experience Design + Generate high-fidelity wireframes following journey maps and use cases, ensuring a seamless experience and adhering to the design system. + Create reusable components into the design system by researching established industry standards and aligning with product strategy. ✦ User Research and Analysis + Utilize quantitative data analytics and qualitative insights from user feedback to propose improvements for product experience. + Facilitate user interviews for product discovery and usability testing by systematically gathering, structuring qualitative data, and deducing key problem areas.
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Klab x Icus Co. Ltd | Oct 2021 - Nov 2022

Product Branding Specialist

Services as products providing professional care for luxury apparel and accessories. + Led rebranding project including redefining value proposition and brand attributes, creating brand identity and guidelines for internal and external uses. + Optimized website architecture to captivate visitors, highlighting key sections driving most customer engagement and conversion. + Collaborated with the marketing team to execute monthly communications plans, aligning with overall product branding strategy, and ensuring consistent messaging across all customers’ touchpoints.

Marketing Club of Foreign Trade University - MaC FTU | Oct 2020 - Jan 2022

Marketing Communications Specialist

Organization offering diverse products and events helping students to gain knowledge and hands-on experience in Marketing. ✦ Marketing & Design + Developed marketing strategy and communications plan for seasonal products (competition, recruitment, etc.) in cross-functional team collaboration including communications, R&D marketing, partnership development, and event management. + Generated visual strategy, branding, and media artifacts for all products while aligning with overall product and marketing objectives. ✦ Leadership + Managed overall direction and plan of design teams and served as an account to communicate goals and tasks with other stakeholders in temporary terms. + Interviewed, mentored, and evaluated potential talents for the communications and design teams.

My Education

Take a look at my formal education

Bachelor's degree, English-taught program in International Business EconomicsForeign Trade University | 2024

About Me

Phuong Anh Vu

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