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Phuong Anh Vu

Phuong Anh Vu

Product Manager

Foreign Trade University | Hanoi, Vietnam

Technologies

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Analytical virtuoso, transforming data noise into harmonious insights.

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My Work Experience

Where I've interned and worked during my career.

eJOY English | Dec 2022 - Present

Product Development - User Experience

Field: B2C Product ✦ Product Execution and Strategy + Analyze user needs and problems to propose solutions for new product launches and experience optimization. + Collaborate cross-functionally to ensure product execution fulfilling overall business strategy and objectives. ✦ User Experience Design + Generate high-fidelity wireframes following journey maps and use cases, ensuring a seamless experience and adhering to the design system. + Create reusable components into the design system by researching established industry standards and aligning with product strategy. ✦ User Research and Analysis + Utilize quantitative data analytics and qualitative insights from user feedback to propose improvements for product experience. + Facilitate user interviews for product discovery and usability testing by systematically gathering, structuring qualitative data, and deducing key problem areas.
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Klab x Icus Co. Ltd | Oct 2021 - Nov 2022

Product Branding Specialist

Services as products providing professional care for luxury apparel and accessories. + Led rebranding project including redefining value proposition and brand attributes, creating brand identity and guidelines for internal and external uses. + Optimized website architecture to captivate visitors, highlighting key sections driving most customer engagement and conversion. + Collaborated with the marketing team to execute monthly communications plans, aligning with overall product branding strategy, and ensuring consistent messaging across all customers’ touchpoints.

Marketing Club of Foreign Trade University - MaC FTU | Oct 2020 - Jan 2022

Marketing Communications Specialist

Organization offering diverse products and events helping students to gain knowledge and hands-on experience in Marketing. ✦ Marketing & Design + Developed marketing strategy and communications plan for seasonal products (competition, recruitment, etc.) in cross-functional team collaboration including communications, R&D marketing, partnership development, and event management. + Generated visual strategy, branding, and media artifacts for all products while aligning with overall product and marketing objectives. ✦ Leadership + Managed overall direction and plan of design teams and served as an account to communicate goals and tasks with other stakeholders in temporary terms. + Interviewed, mentored, and evaluated potential talents for the communications and design teams.

My Education

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Bachelor's degree, English-taught program in International Business EconomicsForeign Trade University | 2024

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Phuong Anh Vu

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