- Marketing analytics (performance forecasts, attribution modeling, audience segmentation, LTV, AB tests, uplift analysis, MBA, RFM, user pathways, seasonality and trend analysis) - AI (models: churn prediction, market response, ad generation; deep dives: creative component analysis) - Marketing automation (solutions for bidding and budget optimization, campaign creation, creative assignments, performance insights, dashboarding, campaign troubleshooting)

MediaMath | Jan 2020 - Jan 2021

Senior Trading Analyst

- Applying analytics for client campaigns insights generation; marketing analysis, data mining, predictive modelling (regression models), customer segmentation (RFM, K-means), forecasting, econometric modelling for campaign design, campaign management, and analysis - Working with large sets of log data, applying univariate and multivariate methodologies for evaluating performance and creating audience insights with SQL and Python - Automatization of reporting and campaign optimization tasks, creating internal dashboards (Apache Superset)

MediaMath | Jan 2016 - Dec 2019

Senior Specialist, Programmatic Strategy & Optimisation - EMEA

- Consult directly with clients to help plan, design, create and optimize programmatic strategy, providing a programmatic strategy and know-how recommendations - Organizing client workshops (e.g. advanced reporting and audience segmentation, campaign optimization) in person and online - Participating in research, analytics, and product testing projects (A/B tests, brand lift studies and developing global platform best practices) - Trading and optimizing media in the MediaMath TerminalOne Platform (manage campaigns as well as consult directly with clients to ensure optimal campaign performance). - Participating in research, analytics, and product testing efforts in order to develop new best practices of using the plattform.

Spree7 GmbH | a MediaMath company | Sep 2014 - Dec 2015

Senior Digital Media Analyst

- Campaign management (RTB and Social): planing (audience reach and KPIs forecasting), set up, trafficking, performance analysis and optimization - Supporting the consultant team in the development of media campaign concepts - Technical troubleshooting: pixeling, creatives, tracking, reporting - Campaign performance analysis, creating dashboards, scheduled reporting and presentations - Worked with platforms: MediaMath, DBM (DV360), Google Ads, Facebook, Upcast, Amazon DSP, Sizmek, Adex, Luquid M, Adjust, Batch Media, Google Analytics etc.

Affinitas GmbH - eDarling | Mar 2011 - Aug 2014

Online Marketing Manager Russia

SEM : - Creation, management and ROI oriented optimization of campaigns, keywords and ad text (Yandex, Google, Bing, Yahoo, Seznam) - Research new keywords, account structure optimization, bid management, budgeting - Reporting and monitoring performance - Implementation of new optimization techniques Display: - Creation, development and ROI oriented optimization of display campaigns (GDN, Yandex AdNetwork, VKontakte, Begun, Soloway, Mamba Play, Seznam etc.) - Development and implementation of best practices - Control of budget, costs and performance Research: - Audience analysis (RFM, secondary sources) - Landingpage and ads A/B testing Communication and cooperation: - B2B communication and acquisition of new partners

Affinitas GmbH - eDarling | Jul 2010 - Feb 2011

Junior Country Manager Russia

- Content management - Market research and audience analysis - Development and implementation of marketing strategies - KPIs analysis and control of the traffic and activity of the website - Email marketing campaigns

Semigator AG | Oct 2009 - Jul 2010

Online Marketing Manager

- Market research (online survey, interview, data analysis, product strategy development) - SEM /SEO/ Native - A/B tests and optimization of landingpages

Cegedim Relationship Management | Dec 2005 - Mar 2007

Manager Analyst Market Research

- Panel market research with focus on analysis of communication efficiency - Organization focus groups and interviews aimed at product development - Data analysis, client reporting and presentations

My Education

Take a look at my formal education

Artificial Intelligence BootcampTechLabs | 2021

Master of Arts in Medienmanagement, MedienmanagementHanover University of Music, Drama and Media | 2009

Sociology of communication, PhD studyInstitut of Sociology Russian Academy of Science | 2007

Create Your Data Portfolio for Free