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Meggy Brink

Meggy Brink

BI Analyst

Nando's | Melbourne

Technologies

My Portfolio Highlights

My New Track

SQL Fundamentals

My New Course

Introduction to ChatGPT

My New Project

Introduction to DataCamp Projects

Data adventurer, fearlessly exploring the vast landscapes of information.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

course

Introduction to Power BI

course

Introduction to ChatGPT

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Vertabelo Academy SQL Basics

Vertabelo Academy SQL JOINS

Google GA4

Meta Meta Certified Planning Professional

Coursera Marketing Analytics Foundation

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Spark Foundry | Jun 2022 - Present

Analytics Manager

The Analytics Manager is a key driver of insight and strategic thinking. The primary responsibility of the Manager is to provide analytics-based strategic insights and directions to aid in the development of media & communications initiatives. Specific responsibilities of this role include coordination between the strategy, analytics & media teams ensuring high quality analytical projects are effectively delivered. *Creating predictive models using Point of Diminishing Return & Media Mix Modelling tools *Working closely with agency & client stakeholders to deliver real, measurable value through our analytics products in a complex media agency environment *Perform ongoing analysis to ensure the timely adjustment/optimization of campaigns.
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Clockwork | Oct 2020 - May 2022

Data Lead

The Data Lead is responsible for building Clockwork’s digital analytics framework and providing comprehensive business analysis and insights to enhance decision making, drive revenue growth, improve user experience and optimise other critical KPIs across digital channels. Responsibilities: -Managed team of employees, overseeing hiring, training and professional growth of employees. -Develop analytics capability focused on websites, social channels, online marketing, and measuring digital marketing campaigns across owned/paid channels -Provide insights and recommendations from paid media campaigns and reporting -Create and enforce policies for effective data management -Formulate techniques for quality data collection to ensure adequacy, accuracy and legitimacy of data -Devise and implement efficient and secure procedures for data handling and analysis with attention to all technical aspects -Support others in the daily use of data systems and ensure adherence to legal and company standards -Assist with reports and data extraction when needed -Monitor and analyse information and data systems evaluating their performance to discover ways of enhancing them (new technologies, upgrades etc.) -Oversee analytics SDR, tagging implementation and tagging governance to ensure data collection at all relevant points across the digital customer journey. -Find solutions to automate reporting and minimize manual work. -Research industry and technologies for best-in-class tools, analyse return on investment, and develop recommendations on how to advance our digital analytics capabilities.

Avon | Apr 2019 - Oct 2020

Digital Marketing Data Analyst (Secondment)

The digital marketing analyst is responsible for creating, developing and implementing a vision for all data analytics related to eCommerce activities and channels: Online brochures, e-commerce stores, app, emailers, blogs and social media. * Advocate digital analytics throughout the business and drive a culture around data. * Provide education, insights and support to team members by providing digital data analysis * Support teams on best practices of analytics reporting * Closely collaborate with eCommerce, Earned & Owned Media, Paid Media and brand teams Client Portfolio: AVON, Justine, Tools: Adobe Analytics, Certona, Google Analytics 360, Hotjar, Insider, Mailchimp, Socialbakers, Synthesio,

Praekelt Consulting | Nov 2017 - Mar 2019

Senior Digital Strategist at Praekelt Consulting

The main purpose of the digital strategist role is to lead and participate in hyper-teams to solve complex business problems with impactful digital solutions. Role & Responsibilities: • Developing strategic insights and leading team problem solving • Performing rigorous analysis of data and reports to inform strategic recommendations • Documenting the current state, support the identification of issues, weaknesses and opportunities for improvement in digital channels • Developing roadmaps for digital strategies addressing a variety of client operational needs • Collaborating with design, UX, technical and project management teams to deliver strategic user-led digital products • Playing an advisory role on client engagements, serving as a digital strategy advisor to both client partners (internal) and clients (external). Industries: Banking, Telecommunications, FMCG Tools: Confluence, Google Analytics, JIRA, Keynote, Trello

NXT\ Digital Innovation | Jul 2013 - Aug 2017

Digital Insights and Reporting Analyst

The role of the Insights and Reporting Analyst is to assist NXT’s clients in “making sense of the noise” from online channels. The Analyst utilises software tools and data analytics solutions to evaluate campaigns and draw insights from this and recommend opportunities for optimisation. Roles and Responsibilities: • Develop digital campaign performance tracking against business objectives and KPIs • Compile actionable, timely and user-friendly analytic reports inclusive of insights and recommendations to optimise digital performance • Collaborate closely with strategists, media and account management teams to provide feedback and recommendations based on web analytics of digital assets and campaigns • Turning data into insight, telling compelling stories about information • Managing a small team of analysts, training and overseeing their work. • Lead digital strategy on new business and project pitches Brands I have worked at NXT\ include: • Foods: Beacon Liquorice Allsorts, Crosse &Blackwell, Evox, Fizz Pop, Maynards, McCain, McDonalds, Saldanha, Smoothies, Wilson’s XXX • Homecare: Cobra, Vanish • Refreshment: Appletiser • Personal Care: Clearasil, Dark & Lovely, Dettol, Disprin, Garnier, Gill, La Roche-Posay, Nimue, Nurofen, Scholl, SkinCeuticals, Solal Skincare, Strepsils, Transact, Veet • Organisations: Adams & Adams, Doctors without Borders, Enactus, Rich Dad Education, South African Breweries • Home Décor: Tile Africa , tal (tile adhesive) * Technology: Huawei

NXT\ Digital Innovation | Dec 2012 - Jun 2013

Social Media Community Manager

Social Media Strategy, Content Planning, Social Media Analysis and Reporting, Community Management, Measuring engagement

Tourvest Duty Free UK Ltd. | May 2011 - Dec 2012

Executive Analyst

Tourvest Duty-Free (TDF) is one of the world's leading in-flight duty-free operators. Some of the key requirements for this role are being exceedingly well organized, flexible and the ability to interact with staff (at all levels) in a fast paced environment, under pressure, remaining proactive, resourceful and efficient, with a high level of professionalism and confidentiality .In addition excellent written and verbal communication skills, strong decision making ability and attention to detail are crucial to making a success of this role. Roles and Responsibilities: • Be responsible for calendar management, requiring interaction with both internal and external executives and assistants, as well as consultants, to co- ordinate a variety of complex executive meetings • Communicate and handle incoming and outgoing electronic communications on behalf of the CEO • Assist the CEO with preparation of presentation materials • Review and summarize miscellaneous reports and documents; prepare background documents and outgoing mail as necessary • Assist in forecast preparation and management • Prioritise and manage multiple projects simultaneously, and follow through on issues in a timely manner • Arrange travel schedule and reservations for executive management as needed

BlackRiver FC | Feb 2010 - Apr 2011

Account Manager

Account Manager on Nandos, Incredible Connection and DairyBelle BRFC is a medium sized full service agency is focused on strategically relevant communication developed by a diverse, passionate and hands-on team of people. As an account manager I have been running a portfolio of accounts, be being the key contact person and project managing all jobs for each client. Ensuring all work produced for each client is on brand, on positioning and in-line with the strategy. Roles and Responsibilities: •Dealing with all aspects of a campaign •Preparation of weekly status reports and contact reports •Leading project management activity for all jobs •Ensuring necessary actions are undertaken by the account management team •Attending client meetings •Maintaining and expanding relationships with existing clients •Completing administrative work, as required

Net#work BBDO | Jan 2009 - Dec 2009

Senior Account Executive

Senior Account Executive on Cell C Retail and Imperial/Europcar Network BBDO is an ATL advertising agency, forming part of the number #1 creative agency group in SA. Accounts which I managed were Cell C (retail) and Imperial/Europcar, supporting both the account director and business unit director respectively, as well as being responsible for the day-to-day running of these clients' campaigns. Due to the nature of the clients I worked on there was a high volume workload which needed to be completed daily, precision, accuracy and efficient time management were critical. Roles and Responsibilities: •Liaising with and acting as the link between the client and the advertising agency by maintaining regular contact with the client, ensuring communication flows •Preparation of weekly status reports, account letters and contact reports •Writing comprehensive and insightful briefs •Presenting creative work to clients for approval •Responsible for budgeting, media, material being ready for publications •Work with other departments to ascertain timetables, pursue estimate approval and follow the project through actual production to final presentation

JWT London | Jul 2008 - Nov 2008

Global Account Executive

The global Vodafone business is run out of JWT London. The role of the global team is to drive strategic direction for the brand, manage market communications across the Vodafone globe and work directly with all of the local WPP offices to ensure local market success. The role of the Account Executive is to help manage the global advertising process of Vodafone. Roles and Responsibilities: •Helping the account manager on the day to day management of the following Vodafone markets: Australia, Albania, Greece, Romania, Malta, India, Ghana, The Netherlands, Romania and Portugal Brand Management •Reviewing work from the markets and assessing if the work is on guidelines, tone of voice and if it is in line with the positioning •Ensure local activities are in line with global strategy and brand fundamentals •Helping to develop and run international and local brand workshops •Researching and developing case studies on initiatives for inspiration •Assist on specific client and market requests, liaising with local agencies and clients Knowledge management, promotion and agency integration •Status meeting weekly reporting and monthly creative reviews •Answering daily market questions on branding, creative work and examples of best practice

Golley Slater Digital | Mar 2008 - Jun 2008

Junior Project Manager

As a junior project manager I became one of the members of the Interactive Production team to assist with design and implementation of digital media related projects for Golley Slater Group. I specialised in project planning and providing support for multiple projects and the project managers. Key responsibilities * Ensuring information was made available to project stakeholders * Formulating project plans * Securing and efficiently managing resources on projects * Obtaining and processing status data, in order to maintain an updated plan * Status reporting (internally) * Ensuring that all projects are delivered on brief and on time * Co-ordinating multiple projects at one time -ranging from large scale CMS driven web and intranet builds to smaller ongoing campaign micro sites and online advertising campaigns *Aiding in the project management of web development, Internet marketing and online advertising campaigns for high profile brands

Ogilvy& Mather | Dec 2007 - Jan 2008

Intern

Summer School Internship Programme *Performed the role of Account Executive on brands such as: Castrol, Masthead, SANCCOB and MCQP. *Responsible for the continued good administration of the accounts and ensuring that there is a good relationship between the clients and Ogilvy. *Responsible for the day to day running of the account in terms of budgeting, media, material being ready for publications / electronic media . *Work with other departments to ascertain timetables, pursue estimate approval and follow the project through actual production and final presentation.

iKineo | Oct 2007 - Nov 2007

Intern

#Administrative responsibilities on a project basis. Projects included: Nokia Mobile Leadership Chats, Famous Grouse, Tullamore Dew, Jack Daniels Birthday. #Performed a research project and presentation on New Digital Media and the future and best strategic elements to use in CRM.

My Education

Take a look at my formal education

B.BusSci, Finance and Economics (Hons)University of Cape Town | 2007
St Mary's Diocesan School for Girls
BA Honours, Brand LeadershipVega The Brand Communications School | 2008

About Me

Meggy Brink

South African, Melbourne-based Data professional with experience across digital analytics. Including social media, web, CRM/email, paid media (ATL and Digital). My domain knowledge spans Retail, FMCG/CPG, and more recently Media.

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