• Solving complex business problems by providing insightful analysis and strategic recommendations through storytelling to both technical and non- technical stakeholders • Leveraging advanced analytics and data mining techniques to deeply understand the market and our product performance to generate insights while enabling data-driven decisions across the organisation • Adding and implementing measurement KPIs to the overall marketing and digital strategy • Designing and implementing a naming convention strategy to standardize reporting across online and offline channels leading to track campaign performance and effectiveness easily

Core | Sep 2021 - Nov 2022

Marketing Data Analyst

N/A

Core | Jun 2019 - Aug 2021

Media Operations Associate

• Work closely with the account management team to exceed client expectations and deliver upon client requests in an efficient manner • Manage a product suite to automate and streamline the media planning & buying process • Assist and drive an organisation-wide agile process improvement project to solve the biggest challenges being faced by the business • Monitor initial campaign set-ups, execute creative swaps and revisions, oversee campaign status and ensure campaign delivery • Liaise with internal teams: Media teams, Finance, Digital teams to ensure maximum effectiveness of billing and strive for minimal aged debt queries • Use data tools for reporting and analytical problem solving Clients Include: AIB, National Lottery, Samsung, An Post, Heineken

Vidooly | Sep 2017 - Mar 2018

Product Marketing Associate

• Formulated go-to-market strategies and analyzed opportunities to enter 2 emerging markets; led marketing campaigns to impact sales leads via landing pages, CTAs, and affiliate marketing etc. • Produced and optimized video content for YouTube and all other social media channels to achieve and overdeliver the content marketing goals • Managed the Vidooly Blog resulting in 60% increased organic growth in 2 months using best SEO practices and all of the blogs featuring at the top of the Google search. • Managed relations with Media Agencies and Journalists for strategic PR activities adding value to customers and Vidooly • Led Marketing Ops & Campaign analytics to offer actionable insights for data- driven decision making for clients

Rayk Labs | Jun 2016 - Jun 2016

Social Media Marketing Intern

• Assisted with planning, managing and executing a project on Blood Management System • Established a variety of social media channels including blog posts, Facebook, Twitter after competitive audience research • Continually brainstormed and produced compelling content on new creative growth and marketing strategies • Successfully managed on increasing brand awareness and increasing site traffic organically

Rediffusion Y&R | Jun 2015 - Jun 2015

Account Management Intern

• Conducted primary and in-depth secondary Marketing Research that led to developing and implementing effective campaigns • Assisted in managing relationships with over 4 clients including Videocon, Intec, Everest Group, Experion.

The Art Floor Studio | Dec 2014 - Dec 2014

Event Management Intern

• Led and facilitated team building programs for Godrej Properties Ltd. across offices in 8 cities over 20 days. • Responsibilities included Event Management, Delegate Servicing, External Relations, Inventory Management, Flow Management and handling complete on-ground operations.

EDM Store | Aug 2013 - Mar 2014

Founder

EDM Store was started to solve this problem and was an online merchandising store offering the latest styles and merchandise of your favourite electronic music artist. Back in 2013, when the popularity of EDM(Electronic Dance Music) was rising in India, sourcing merchandise was quite difficult. • Started the online store from scratch and built the entire model - from sourcing merchandise to setting up an online e-commerce store. • For the initial capital used conventional marketplace channels to make some revenue. This was later used to expand inventory and build an online store. • Failed to gain enough traction and decided to shut the online store in March 2014. Even though this was a failed attempt, I learnt about building a business from scratch, e-commerce platforms & digital marketing. Ended with a 6X return on my initial investment in the business.

My Education

Take a look at my formal education

Graduateship, MarketingThe Marketing Institute of Ireland | 2020

Master's degree, MarketingUniversity College Dublin | 2019

Bachelor of Business Administration (BBA), MarketingSymbiosis International University | 2017

About Me

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