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Linh Tran

Linh Tran

Business Analyst

McGill University | Canada


My Portfolio Highlights

My New Track

SQL for Business Analysts

My New Track

SQL Fundamentals

Algorithm aficionado, dancing with equations in the realm of possibilities.

My Work

Take a look at my latest work.


Data Manipulation in SQL


Data-Driven Decision Making in SQL


SQL for Business Analysts


Data Visualization in Tableau

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Microsoft Microsoft Certified: Power BI Data Analyst Associate

Altered Alteryx Designer Core Certification

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Compass Analytics | Jun 2023 - Aug 2023

Analytics Consultant

• Optimized and automated data analytical process for grocery business with Alteryx, improving operational efficiency by 60%. • Designed analytics workflows for new site selection and sales forecast to identify business opportunities for retail clients. • Built a data jobs market dashboard on Power BI to provide hiring trends and market insights for analytics students.
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McGill University - Desautels Faculty of Management | Sep 2022 - Apr 2023

Academic Project Experience

Design Thinking Project with Couche-Tard: • Conducted customers interviews and market research to design innovative hardware-integrated mobile app solution to solve customers’ pain point of long waiting time • Applied UI/UX frameworks to test solution feasibility with mobile prototypes and usability study Academic Consulting Project with Space pour la Vie: • Conducted customer research, data analysis on pricing strategy and customer behaviour of Biodome to propose sales optimization solutions • Prepared and presented recommendations to increase store awareness, traffic, and customer loyalty

Galaxy Play | May 2021 - Jul 2022

Business Planning and Analysis

Galaxy Play is a leading Vietnamese film streaming service and film production house. • Performed in-depth analysis of film content consumption and new user acquisition data, providing insights to improve user experience and new product development. • Led cohort analysis and defined reconnection strategies for churned users, resulting in a 20% increase in user retention rate. • Developed performance dashboards and coordinated business initiatives to ensure the achievement of annual KPIs, improving the cash burn efficiency in H1/2022 by 25% year-over-year.

VinID | Aug 2020 - Jan 2021

Business Planning

VinID is a mobile app serving Vietnamese's end-to-end daily needs retail. • • Designed account planning for payment product with market coverage analysis and sales cycle evaluation, increasing merchant’s e-wallet adoption rate by 50% in key targeted area. • Collaborated with pharmaceutical partner to analyze market potential and develop digital loyalty model for online pharmacy. • Built partner selection criteria and identified 50+ new service providers for partnership pipeline of loyalty product.

TMG - Thien Minh Group | Nov 2018 - Jul 2020

Corporate Development & Strategy

SEA region • Conducted end-user research, market evaluation, and product flowchart to develop a guest experience mobile app, digitalizing lodging experience and optimizing hospitality operation. • Coordinated business operations team and engineering team to organize and prioritize the product backlog, delivering the complete guest experience mobile app within 3 months. • Facilitated internal work streams and managed communication with external partners for a new low-cost airline setup project, achieving 100% milestones in the project roadmap.

My Education

Take a look at my formal education

Master in Retail ManagementMcGill University - Desautels Faculty of Management | 2023
Bachelor in International FinanceForeign Trade University | 2018

About Me

Linh Tran

I'm a problem solver who can translate data into insightful information that is helpful for decision making and build solutions with customer-centric mindset. I am seeking product business analyst position!

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