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Dmitry Pankov

Dmitry Pankov

Senior manager

MediaMath

Technologies

My Portfolio Highlights

My New Course

Data Manipulation in SQL

My New Project

Analyze International Debt Statistics

My New Course

Data Manipulation in SQL

Data virtuoso, orchestrating symphonies of information.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

course

Bayesian Data Analysis in Python

course

Advanced NLP with spaCy

course

Data Manipulation in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Data Manipulation in SQL
Bayesian Data Analysis in Python
Market Basket Analysis in Python
Advanced NLP with spaCy

My Work Experience

Where I've interned and worked during my career.

Self-employed | Apr 2021 - Present

Freelance Digital Marketing Consultant

- Marketing analytics (performance forecasts, attribution modeling, audience segmentation, LTV, AB tests, uplift analysis, MBA, RFM, user pathways, seasonality and trend analysis) - AI (models: churn prediction, market response, ad generation; deep dives: creative component analysis) - Marketing automation (solutions for bidding and budget optimization, campaign creation, creative assignments, performance insights, dashboarding, campaign troubleshooting)
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MediaMath | Jan 2020 - Jan 2021

Senior Trading Analyst

- Applying analytics for client campaigns insights generation; marketing analysis, data mining, predictive modelling (regression models), customer segmentation (RFM, K-means), forecasting, econometric modelling for campaign design, campaign management, and analysis - Working with large sets of log data, applying univariate and multivariate methodologies for evaluating performance and creating audience insights with SQL and Python - Automatization of reporting and campaign optimization tasks, creating internal dashboards (Apache Superset)

MediaMath | Jan 2016 - Dec 2019

Senior Specialist, Programmatic Strategy & Optimisation - EMEA

- Consult directly with clients to help plan, design, create and optimize programmatic strategy, providing a programmatic strategy and know-how recommendations - Organizing client workshops (e.g. advanced reporting and audience segmentation, campaign optimization) in person and online - Participating in research, analytics, and product testing projects (A/B tests, brand lift studies and developing global platform best practices) - Trading and optimizing media in the MediaMath TerminalOne Platform (manage campaigns as well as consult directly with clients to ensure optimal campaign performance). - Participating in research, analytics, and product testing efforts in order to develop new best practices of using the plattform.

Spree7 GmbH | a MediaMath company | Sep 2014 - Dec 2015

Senior Digital Media Analyst

- Campaign management (RTB and Social): planing (audience reach and KPIs forecasting), set up, trafficking, performance analysis and optimization - Supporting the consultant team in the development of media campaign concepts - Technical troubleshooting: pixeling, creatives, tracking, reporting - Campaign performance analysis, creating dashboards, scheduled reporting and presentations - Worked with platforms: MediaMath, DBM (DV360), Google Ads, Facebook, Upcast, Amazon DSP, Sizmek, Adex, Luquid M, Adjust, Batch Media, Google Analytics etc.

Affinitas GmbH - eDarling | Mar 2011 - Aug 2014

Online Marketing Manager Russia

SEM : - Creation, management and ROI oriented optimization of campaigns, keywords and ad text (Yandex, Google, Bing, Yahoo, Seznam) - Research new keywords, account structure optimization, bid management, budgeting - Reporting and monitoring performance - Implementation of new optimization techniques Display: - Creation, development and ROI oriented optimization of display campaigns (GDN, Yandex AdNetwork, VKontakte, Begun, Soloway, Mamba Play, Seznam etc.) - Development and implementation of best practices - Control of budget, costs and performance Research: - Audience analysis (RFM, secondary sources) - Landingpage and ads A/B testing Communication and cooperation: - B2B communication and acquisition of new partners

Affinitas GmbH - eDarling | Jul 2010 - Feb 2011

Junior Country Manager Russia

- Content management - Market research and audience analysis - Development and implementation of marketing strategies - KPIs analysis and control of the traffic and activity of the website - Email marketing campaigns

Semigator AG | Oct 2009 - Jul 2010

Online Marketing Manager

- Market research (online survey, interview, data analysis, product strategy development) - SEM /SEO/ Native - A/B tests and optimization of landingpages

Cegedim Relationship Management | Dec 2005 - Mar 2007

Manager Analyst Market Research

- Panel market research with focus on analysis of communication efficiency - Organization focus groups and interviews aimed at product development - Data analysis, client reporting and presentations

My Education

Take a look at my formal education

Artificial Intelligence BootcampTechLabs | 2021
Master of Arts in Medienmanagement, MedienmanagementHanover University of Music, Drama and Media | 2009
Sociology of communication, PhD studyInstitut of Sociology Russian Academy of Science | 2007

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