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Maria Inês Rodrigues

Maria Inês Rodrigues

Certified

Data-Driven Marketer with +10 Years of Experience

Berlin, Germany

Technologies

My Portfolio Highlights

My New Certification

Data Literacy

My New Certification

Data Analyst Associate

My New Certification

AI Fundamentals

My New Certification

Data Literacy

Expert in Marketing Strategy and Data Analysis

My Work

Take a look at my latest work.

course

Data-Driven Decision Making in SQL

SQLSpreadsheetsExcel
course

Case Study: Analyzing Customer Churn in Power BI

SQLExcelPower BI
course

Data Literacy Case Study: Remote Working Analysis

Theory
course

Data-Driven Decision Making in SQL

SQLSpreadsheetsExcel

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

Data Literacy

Data Literacy

AI Fundamentals

AI Fundamentals

Other Certificates

Microsoft Microsoft Power BI Data Analyst (PL-300)

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Artificial Intelligence
Understanding ChatGPT

My Work Experience

Where I've interned and worked during my career.

Relocation & Further Development | Jan 2024 - Present

Relocation & Further Development

> Data Certifications and Ongoing Learning: Increased expertise in several data tools including SQL, Power BI, and Python, enhancing skills in Data Manipulation, Analysis & Visualization, and Storytelling to extract actionable insights for business growth. > Freelance Data projects: Currently collaborating with two e-commerce companies, PomPom (pompom.pt) and SheAquarii (sheaquarii.pt), to enhance their marketing performance and increase sales conversions.
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Oriflame Cosmetics | Apr 2018 - Dec 2023

Data & Marketing Insights Manager

Oriflame Cosmetics is a leading Swedish multinational cosmetics company with a D2C business model, present in over 60 countries around the world. It includes a broad portfolio across beauty, personal care, and fitness nutrition categories. > Data Collection & Analysis: Collected and analyzed data from internal and external sources, ensuring the accuracy and quality of the data. > Reporting & Dashboards: Generated reports and dashboards to track KPIs and visualize key insights. Developed presentation materials and communicated effectively the results to stakeholders (technical and non-technical audiences). > Web Analytics & Digital Insights: Leveraged Google Analytics, Marketing Automation tools, and A/B testing to monitor and analyze key digital metrics.~ > Quantitative & Qualitative Research: Conducted online surveys, focus groups, and interviews to understand customer needs and behavior.

Primebrands | Oct 2015 - Mar 2018

Brand Performance Manager

Primebrands is a distributor of international brands in the food industry (including Kuchen Meister, Farmer’s Snack and Lavazza), with operations in Portugal and Spain. > Reporting & Data Skills Recognition: Generated monthly performance reports providing strategic insights to drive brand management. Gained recognition from brand owners for creating these reports, considered the best in Europe, and used as benchmarks for other local distributors. > Trend Analysis and Insights: Used Nielsen/Kantar data to identify trends in the FMCG sector, synthesizing findings into recommendations that guided business decisions and portfolio management. > Marketing Support: Partnered with the sales team to deliver customized merchandising and shopper marketing materials, enhancing retailer-specific promotions and driving growth in new and existing distribution channels.

My Education

Take a look at my formal education

Master in Data Science & Business AnalyticsISEG (Institute of Economics & Management) | 2023
Master in Business AdministrationCatólica Lisbon School of Business and Economics | 2013
Bachelor in Business AdministrationNova School of Business and Economics | 2010

About Me

Maria Inês Rodrigues

Experienced marketing pro with +10 years of experience in product marketing and data analysis. Committed to improving company results through a strategic approach and informed decision-making, leveraging my expertise across diverse industries.

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