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Musediq Adebiyi Adeniran

Musediq Adebiyi Adeniran

Senior Analyst

Alerzo Limited

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Workbook

Joining Data in SQL

Data | Strategy | Sales & Partnerships

My Work

Take a look at my latest work.

course

Exploratory Data Analysis in SQL

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Data Manipulation in SQL

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PostgreSQL Summary Stats and Window Functions

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Data-Driven Decision Making in SQL

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Functions for Manipulating Data in PostgreSQL

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Introduction to Tableau

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Understanding Data Visualization

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Data Communication Concepts

course

Introduction to Statistics

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Introduction to SQL

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Intermediate SQL

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SQL for Joining Data

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

IBM Data Science Methodology

Project Management Academy Project Management Professional (PMP)

Product School Product-Led Growth Micro-Certification (PLGC)™️

Product School Product Analytics Micro-Certification (PAC)™

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Alerzo Limited (Hybrid, Lagos, Nigeria) | Feb 2020 - Present

Senior Manager: Data & Business Analytics

(Alerzo is an all-in-one technology platform designed to support businesses, especially micro-businesses, in Africa) ● Helping to drive data-driven strategies, analyzes market trends, and enhances operational efficiency to drive business growth and profitability. ● Implemented comprehensive growth strategy, achieving 20% revenue increase and 5% gross profit margin improvement. ● Conducted market research, reducing CAC by 10%, increasing CLV by 15%, and boosting NPS by 5 points. ● Applied predictive modeling to identify customer attrition factors. ● Led the development of effective customer segmentation, resulting in a 20% increase in customer participation and an 11% sales margin increase. ● Created real-time interactive dashboards for monitoring customer behavior. ● Led R&D initiatives in usability testing, user research, and critical business metrics. ● Developed PVM Analysis model, increasing profit margin by 12%. ● Implemented Demand Forecasting, reducing excess inventory by 20% and stockout instances by 8%. ● Utilized Sentiment Analysis, boosting customer satisfaction by 15%. ● Designed Personalization Algorithms, raising click-through rates by 25% and conversion rates by 10%. ● Reduced non-performing loans by 20% and improved loan approval accuracy by 15%. ● Increased cross-selling and upselling success by 10% and raised customer lifetime value by 15% through precise customer segmentation. ● Enhanced product adoption by 15% through product performance analysis. ● Achieved a 20% reduction in operational costs and improved process efficiency by 10%
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LEDCO (Hybrid,Lagos, Nigeria) | Jul 2018 - Oct 2020

Business Analyst

(LEDCO is an infrastructure service provider) ● Led a 13-member team in the Lagos State Smart LED Retrofitting Project for Lagos Island and Eti-Osa LGA, focusing on data- driven decision-making and best practices. ● Achieved a 30% improvement in energy efficiency, saving NGN8,000,000. ● Reduced carbon emissions by 1,000 metric tons annually. ● Enhanced project efficiency by 25%, resulting in a 90% customer satisfaction rate and 98% project completion rate. ● Conducted data analysis to identify key performance indicators and drive continuous improvement. ● Managed vendor relationships through data-driven negotiation and evaluation, resulting in cost savings of 15%. ● Leveraged data insights to optimize project timelines, achieving a 15% reduction in project duration. ● Collaborated with cross-functional teams to align project strategies with company objectives, improving alignment by 25%. ● Utilized data-driven risk analysis to proactively address potential project challenges, reducing project risks by 30%. ● Monitored and reported on project performance against key milestones and data-driven benchmarks.

Ministry of Physical Planning and Urban Development (Lagos, Nigeria) | Jan 2017 - Jul 2018

Data Analyst

(Lagos state government ministry responsible for formulating and executing policies related to physical planning and urban development) ● Analyzed spatial and demographic data to inform urban development. ● Supported policy formulation with data-driven insights. ● Collaborated with urban planners to optimize land use. ● Maintained and updated land-related databases. ● Conducted geospatial analysis for project impact assessment. ● Prepared data reports and visualizations. ● Enhanced data accuracy by 20% through data cleansing. ● Developed a real-time project monitoring dashboard, improving efficiency by 15%. ● Contributed to a 30% reduction in permit processing times. ● Identified underserved communities with demographic data analysis. ● Introduced predictive modeling for improved long-term infrastructure planning.

My Education

Take a look at my formal education

Bachelor of science in Geography and Planning Lagos State University | 2018

About Me

Musediq Adebiyi Adeniran

Accomplished Data Analyst with 4+ years of experience across diverse industries: Digital lending, FinTech, Logistics, and E-Commerce. I am committed to data-driven decision-making, continuous improvement, and leveraging data for business success.

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