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Modernizing Sales Analytics with Snowflake

Wednesday December 20, 11AM ET

Key Takeaways

  • Learn about common sales data issues, and best practices to solve them.
  • Learn about the architecture of a modern sales data stack.
  • Learn tips and tricks to improve sales rep productivity through better analytics.

Your Presenter(s)

David Gojo headshot

David Gojo

Data Science Manager at Snowflake

David leads a team of data scientists at Snowflake who deliver solutions for optimizing sales performance and customer engagement. He has eight years of experience in data science, sales operations, and digital marketing. He previously worked at LinkedIn and Google.

CJ Liu headshot

CJ Liu

Director of Sales Analytics at Snowflake

CJ is Director of Sales Analytics at Snowflake and has previously worked at Google as a Strategy and Analytics Manager.

Why this matters

Good sales analytics capabilities can result in increased sales rep productivity and a superior customer experience. However, with so many use cases and diverse datasets, it's common to end up with data silos, and suffer from poor data hygiene and a lack of automation.

In this session, you'll learn how to improve customer dashboards, sales forecasting, and sales notification systems, and see how Snowflake can be used across these areas of sales analytics.

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