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Cluster Analysis in R

中级技能水平
更新时间 2024年11月
Develop a strong intuition for how hierarchical and k-means clustering work and learn how to apply them to extract insights from your data.
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RMachine Learning
4 小时
16 视频
52 练习
3,800 经验值
43,964
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课程描述

Learn How to Perform Cluster Analysis

Cluster analysis is a powerful toolkit in the data science workbench. It is used to find groups of observations (clusters) that share similar characteristics. These similarities can inform all kinds of business decisions; for example, in marketing, it is used to identify distinct groups of customers for which advertisements can be tailored.

Explore Hierarchical and K-Means Clustering Techniques

In this course, you will learn about two commonly used clustering methods - hierarchical clustering and k-means clustering. You won't just learn how to use these methods, you'll build a strong intuition for how they work and how to interpret their results. You'll develop this intuition by exploring three different datasets: soccer player positions, wholesale customer spending data, and longitudinal occupational wage data.

Hone Your Skills with a Hands-On Case Study

You’ll finish the course by applying your new skills to a case study based around average salaries and how they have changed over time. This will combine hierarchical clustering techniques such as occupation trees, preparing for exploration, and plotting occupational clusters, with k-means techniques including elbow analysis and average silhouette widths.

DataCamp courses are comprised of a mixture of videos, articles, and practice exercises so that you have the chance to test and cement your new-found skills so that you feel confident applying them outside a course setting.

先决条件

Intermediate R
1

Calculating Distance Between Observations

Cluster analysis seeks to find groups of observations that are similar to one another, but the identified groups are different from each other. This similarity/difference is captured by the metric called distance. In this chapter, you will learn how to calculate the distance between observations for both continuous and categorical features. You will also develop an intuition for how the scales of your features can affect distance.
开始章节
2

Hierarchical Clustering

This chapter will help you answer the last question from chapter 1—how do you find groups of similar observations (clusters) in your data using the distances that you have calculated? You will learn about the fundamental principles of hierarchical clustering - the linkage criteria and the dendrogram plot - and how both are used to build clusters. You will also explore data from a wholesale distributor in order to perform market segmentation of clients using their spending habits.
开始章节
Cluster Analysis in R
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