Session Resources (Slides + Skills)
Claude Skills let you automate repetitive tasks and build reusable AI workflows — and for marketing teams, the opportunity is enormous. From content generation to campaign briefing, audience research to performance analysis, almost every corner of the marketing function has workflows that can be transformed with the right Skills. But building them well requires more than just writing a prompt.
In this code-along webinar, Rhys Phillips, Marketing Manager at DataCamp, will walk you through how to create Claude Skills from scratch with a marketing lens. You’ll learn the principles of prompt engineering and context engineering that make Skills genuinely useful, and get hands-on building Skills for real marketing use cases you can adapt and apply right away.
Key Takeaways
- Learn how to build Claude Skills from scratch — and understand what separates a good Skill from a great one.
- Discover the principles of prompt engineering and context engineering that make Claude Skills reliable and reusable.
- Get hands-on with marketing-specific use cases and leave with Skills you can apply immediately to your own workflows.
