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How Data & AI are Changing Soccer Analytics

Wednesday, June 10, 11 AM ET

Key Takeaways

  • Learn what types of data are used in soccer analytics and how performance is measured and predicted.
  • Discover the tools and techniques used by analysts to evaluate teams and players.
  • Understand how AI is transforming soccer analytics for clubs, competitions, and fans.

Your Presenter(s)

Patrick Lucey headshot

Patrick Lucey

Chief Scientist @ Stats Perform

Patrick is Chief Scientist at Stats Perform, and was previously a Research Scientist at Disney Research. He has extensive experience in Artificial Intelligence, working with unstructured data, and automated strategic analysis of sports.

Lee Mooney headshot

Lee Mooney

Managing Director at MUD Analytics

Lee leads data and analytics consulting engagements to help organizations turn data into actionable insights and business value. He specializes in data strategy, visualization, and building analytics capabilities that drive better decision-making. Lee is also known for his work in the data visualization community, sharing practical approaches to storytelling with data. Previously, he held senior analytics and consulting roles, developing expertise in delivering impactful data solutions across industries.

Leo Sá Freire headshot

Leo Sá Freire

Head of Football Analytics at Club Atlético Mineiro

Leo leads data-driven performance analysis to support player development, match strategy, and recruitment decisions. He specializes in applying data science and machine learning to football, translating complex analytics into actionable insights for coaches and technical staff. Leo is active in the sports analytics community, sharing perspectives on data-informed decision-making in football. Previously, he built experience in data science and analytics roles, developing expertise in sports performance analysis and applied modeling.

Why this matters

Soccer is no longer just about what happens on the pitch—data and AI are transforming how the game is analyzed, coached, and experienced. From tracking player movements to predicting outcomes, modern analytics is reshaping decision-making for clubs, broadcasters, and fans alike.

In this panel interview webinar, Patrick Lucey, Chief Scientist at Stats Perform, Lee Mooney, Managing Director at MUD Analytics, and Leo Sá Freire, Head of Football Analytics at Club Atlético Mineiro, will explore how data and AI are applied across the sport. You’ll learn what types of data are available, how performance is measured and forecasted, and how teams use analytics in major tournaments like the World Cup. The panel will also discuss how AI is changing the game for both professionals and fans.

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