Lewati ke konten utama
BerandaR

Program

Marketing Analytics in R

Diperbarui 01/2025
Grow the R skills you need to work with social media data, perform market basket analysis, and use machine learning to guide your marketing decisions.
Mulai Pelacakan Secara Gratis

Termasuk denganPremium or Team

RProbability & Statistics24 Hr5,225

Buat Akun Gratis Anda

atau

Dengan melanjutkan, Anda menyetujui Ketentuan Penggunaan, Kebijakan Privasi kami serta bahwa data Anda disimpan di Amerika Serikat.
Group

Pelatihan untuk 2 orang atau lebih?

Coba DataCamp for Business

Dicintai oleh para pelajar di ribuan perusahaan

Deskripsi Lagu

Marketing Analytics in R

Gain the R skills you need to make more data-driven marketing decisions. In this track, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks. Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy. By the end of the track, you'll be ready to navigate the world of marketing using R.

Persyaratan

Tidak ada persyaratan prasyarat untuk jalur ini.

  • Course

    1

    Introduction to Text Analysis in R

    Analyze text data in R using the tidy framework.

  • Course

    3

    Market Basket Analysis in R

    Explore association rules in market basket analysis with R by analyzing retail data and creating movie recommendations.

Marketing Analytics in R
6 Kursus
Lacak
Selesai

Peroleh Surat Keterangan Prestasi

Tambahkan kredensial ini ke profil LinkedIn, resume, atau CV Anda.
Bagikan di media sosial dan dalam penilaian kinerja Anda.

Termasuk denganPremium or Team

Daftar Sekarang

Bergabunglah 18 juta pelajar dan mulai Marketing Analytics in R Hari Ini!

Buat Akun Gratis Anda

atau

Dengan melanjutkan, Anda menyetujui Ketentuan Penggunaan, Kebijakan Privasi kami serta bahwa data Anda disimpan di Amerika Serikat.