Skill Track

Marketing Analytics with R

If you're familiar with the basics of the R programming languages and are looking to learn common statistical models used in marketing, then this track is for you!

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  • R
  • 16 hours
  • 4 courses
1
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Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

4 hours
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Verena Pflieger

Data Scientist at INWT Statistics

3
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Building Response Models in R

Learn to build simple models of market response to increase the effectiveness of your marketing plans.

4 hours
Photo of Kathrin Gruber
Kathrin Gruber

Assistant Professor of Econometrics, Erasmus University Rotterdam

Instructors

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Verena Pflieger

Data Scientist at INWT Statistics

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Elea McDonnell Feit

Assistant Professor of Marketing at Drexel University

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Kathrin Gruber

Assistant Professor of Econometrics, Erasmus University Rotterdam

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