CaseStudy

Case Study: How Marks & Spencer Built a Vibrant Data Culture

December 2023

Marks and Spencer (M&S), a major British multinational retailer, recognized the need to build internal data talent and grow its workforce’s data skills. As such, they launched the M&S BEAM Academy, an internal data academy designed to drive a vibrant data & learning culture.

To support the M&S data upskilling program, the M&S BEAM Academy partnered with DataCamp for Business to launch five custom learning paths for aspiring data practitioners that included critical data skills such as data literacy, Power BI, SQL, Python, Excel, and more. To support its data culture, the M&S BEAM Academy worked with DataCamp’s Customer Success team to launch internal competitions and organize meetups & events around data & AI.

As a result, M&S achieved 800% program growth and built a vibrant data community around data upskilling. Currently, 450+ learners have completed hands-on Python, SQL, Power BI, data literacy, Excel, and Spreadsheets training on DataCamp to drive business outcomes across 20+ teams at M&S.

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実践的な学習体験

DataCampを利用する企業は、従来のオンラインコースプロバイダーと比べてコース修了率が6倍高い成果を達成しています

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データサイエンスと分析でチームのスキルを向上

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DataCampを活用してチームのスキルアップを図る5,000社以上の企業およびFortune 1000企業の80%に加わりましょう。

実績をご覧ください。