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Data and analytics can bring immense business value. You will learn the workflow for delivering valuable analytical solutions, the differences between a business question and a well-formed analytical question, and the common challenges during the translation process.

In this chapter, you will learn best practices and valuable techniques to understand the business problem, form analytical questions and select the right analytical solutions. You will also discover the main analytical techniques and for which type of questions they apply.

In this chapter, you’ll dive deeper into the various business questions received based on the four types of analytics. You’ll apply all you’ve learned to real-world use cases: to translate business problems into well-formed analytical questions and find the best techniques to solve the problem and generate value for the business.