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How Data Science is Transforming the NBA

Richie and Seth Partnow look into the intricate dynamics of elite basketball.
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Seth Partnow

Khách mời

Seth Partnow

Seth Partnow is the Director of North American Sports at StatsBomb, where he previously served as their Director of Basketball Analytics. Prior to joining StatsBomb in 2021, Seth was the Director of Basketball Research for the Milwaukee Bucks basketball team. Seth is also an accomplished Analyst and Author, having worked as an NBA Analyst for The Athletic since 2019 and having published his own book on basketball analytics, The Midrange Theory.

Richie Cotton

Người dẫn chương trình

Richie Cotton

Richie helps individuals and organizations get better at using data and AI. He's been a data scientist since before it was called data science, and has written two books and created many DataCamp courses on the subject. He is a host of the DataFramed podcast, and runs DataCamp's webinar program.

Chat with AI Richie about every episode of DataFramed - all data champs welcome!

Key Quotes

A key inflection point in the rise of the 3-pointer was the implementation of the play-by-play data. There's a bit of conventional wisdom that's like, all right, you're not a great three-point shooter. Take a dribble and get an easier shot. Now it stands to reason that taking a shot 19 feet away from the basket is going to go in more than taking a shot from 24 feet away from the basket. Two point shots have always been made at a much higher percentage than three point shots, even more often and at a higher rate more than the 24 footer that even the extra point does not overcome that increase in efficiency, that increase in accuracy. Empirically, what we found is that's not true. Once we had detailed location on where shots were taken from, you kind of see that shots near the basket go in a whole lot, it declines very quickly until you get out to about five feet. And then once you get out to about nine feet from the basket, it basically stays more like pretty level declining slowly until you get out about 27 feet away from the basket. So, you might make the 19 footer two percentage point higher rate than the 24 footer, but the extra point swamps that advantage. With the data, it's demonstrable that there are very few players for whom the shot from that one step further in is actually worth doing than the shot from further out. But until we had that data. It was an argument that was plausible either way.

I think there is an important broadly applicable lesson about the importance of having knowledge of your subject matter, so you're aware of what the data you're working with actually says, actually represents, it's an abstraction of the reality. What's what is it abstracting away? What is it capturing? What isn't it capturing? I think that and having a decent level of understanding of that really gives you the first level of sniff test of almost QA-ing your own work. You get a result, ‘that doesn't make sense.’ ‘I did something wrong.’ ‘My data is bad.’ ‘Let me go examine that again before I, look what I found.’ And then it was you reversed a sign somewhere in your code or the data was faulty in some ways. You're in a garbage-in garbage-out scenario, then, being able to catch that yourself can save you a lot of pain. I guess if I was going to reduce what I just said to two, two maximums, it would be like, pick your lane and learn about the thing you're doing data science work on, learn about the thing you want to talk about. So we can talk about it intelligently.

Key Takeaways

  1. Know how your data is generated. Regardless of whether it’s sports or a product, understand the processes that lead to the generation of the data you’ll work with. Understanding the subject you're analyzing is crucial as it allows you to interpret the data accurately, use appropriate terminology, and avoid misinterpretations that could lead to faulty conclusions.

  2. When building models, prioritizing interpretability can be more beneficial than seeking the highest predictive power. An explainable model is easier to sell to decision-makers and can have a bigger impact.

  3. There is power in saying “I don’t know”—In the face of unpredictable outcomes, learning to say "I don't know" can be powerful. This acceptance of uncertainty can lead to more careful data analysis and prevent hasty, potentially incorrect conclusions.

Bản ghi

Richie Cotton:

Hi Seth, great to have you on the show.

Seth Partnow:

Thanks for having me.

Richie Cotton:

Brilliant. Yeah, I'd love to just kick off with what basketball teams care about. So can you stop by telling me what sort of problems the team's tried to solve with data?

Seth Partnow:

So there are on the first of all, the when we're talking about sports organizations, the first sort of split is between the sports side and the business side. And for most top, like, certainly at the top level of sports, not just in the US, but across the world, like the people who are doing the analysis, the recruitment, those things. are very separate from the people who are worrying about, you know, ticket prices and, and, and, you know, projecting concessions and, and, um, and all those, those, those fun data challenges that, that sort of revolve around revenue generation and drawing eyeballs and stuff like that. So that's, that's the first one. And I am a wholly on the side of the, of the kind of the sport side. I, uh, I, you know, it was with the bucks. I, there were people who did similar jobs in the business side, but kind of never the twain shall meet. I mean, they were friends of mine, but we didn't work together other than, you know, some pooled technical resources. But broadly speaking, it's a very different jobs. Now, within the sport itself, there's kind of three areas really where data can have an impact. The first one is sort of sports science

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